Ecommerce - SEO Quick Wins?
-
Hi
I wanted to find out if anyone had any quick wins for an ecommerce site & SEO. I am the only SEO and we have a small online team and an ecommerce site with thousands of product pages.
It's impossible to optimise everything, and we have taken the top 100 products and optimised them - starting from scratch with keyword research.
I'm now struggling to prioritize what we need next - I know we need better internal linking, content, social and lots more, but this isn't something I can get through alone.
I need a starting point and perhaps something with a quick win initially?
Thanks
-
I no this question is bit old, however I found it relevant to my own site,
All I can say is... breath take stock and focus on the task in hand. what I mean by that is try not to get wrap in the world of seo yes most things are the same. however there's about a million ways of doing these things.
I found it better to concentrate on one task at a time, like doing all top titles & meta tags.
its hard as its only me doing the website whilst doing a full time job.
however like they say Rome was built in a day and it will all come good one day lol
good luck
-
This auto-linking tool has some nice customization options. I went through and created keyword/link pairs - no automation there. And, I also limited the link insertion to specific areas of the site.
-
Hi Justin,
Thank you for the feedback. What I find difficult, is that we're a generalist ecommerce supplier and our keywords are competing with the likes of Amazon / Ebay.
I've also started adding unique content to our category pages, but right now the template isn't the best. I want to add content in a better way for the user, I want to make it work for the customer and not be pointless text just for SEO.
With gaining brand mentions, are there any quick wins here? I mean, outreach is a huge task alone and one I can't focus on full time.
Thanks!
-
-
I personally would concentrate on your Title tags, modifying the title tags to reflect your researched keywords will have a relatively quick turnaround if optimized correctly. If your CMS allows, change the whole structure to stay within Moz/Google suggested limits. Add unique content to your category pages, and optimize those titles as well.
-
Compress images, caching, server optimizations, etc to increase website speed as much as possible, an increase usability.
-
Gain low hanging fruit quality relative links, for example, any links to industry brand lists, any brand mentions without links, charity sponsorships without links etc.
-
-
Hey
Auto internal linking sounds great, did you set up rules for how it worked? To ensure it made sense and linked to relevant pages?
Thanks!
-
I'll add something two items...
#1. We had solid success with sorting out the right formula for canonicalization and pagination. It was tricky for us because we have faceted navigation + sorting parameters (like, sort by price) + multiple pages of products.
#2. Auto internal linking, we found an off-the-shelf extension to our CMS (Magento) that allowed us to auto-insert links across our site.
-
Hi,
I have checked through our schema, there were a couple of tweaks but after user the testing tool it's correct - unfortunately it's still not showing.
I did read on here that Google won't show it for everyone?
-
One thing that I think all ecommerce sites need to be adopting these days, if you haven't already, is Product schema. Even if it doesn't directly impact your rankings (which, by the sounds of it, it may in future if not a little already), it can certainly influence searchers to click on your result above others that may even rank above you.
Some reading on Product Schema, direct from the horse's mouth:
https://developers.google.com/structured-data/rich-snippets/products -
Thanks!
I have optimised key pages & raised that we get page speed looking into - I have to raise it to another team and it's not been prioritised due to other things.
I know we also need good backlinks - but the process of creating great content people link to takes time, I am starting to work on it, but it's not a quick fix.
Thanks for the Moz audit - I'll take a look!
-
Haha sure, perhaps 'll re-phrase and ask - what you would start with?
I've started with optimising current product/category pages so we're focusing on the correct keywords. I know we need more content & internal linking, but I guess I'm caught up with what task to start?
-
Hi
The quick win is page loading speed. If the site is slow 2 seconds + - often getting it below two seconds you will see often a jump in traffic to your website. Google certainly likes the site more!
If forced to choose 1 - that would be my start, page loading speed.
The second quick win - is ensuring the key pages are optimized, ie title tag, H1 to answer the searchers query.
And a third to make it is not a "quick win" is a link audit or detox if required.
But as silk stream states - without knowing your site. It is hard... but that is a super quick answer to your query.
Though in fairness I would take a extra 24 hours and walk through the attached site audit, identify weaknesses and then prioritize.
https://mza.seotoolninja.com/blog/technical-site-audit-for-2015
Hope that assists.
-
Unfortunately, without knowing the types of products you sell, what you've done so far, site structure of categories and subcategories, etc, it's difficult to say what direction to go in for a "quick win".
It might be that there's no "quick win"
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is using REACT SEO friendly?
Hi Guys Is REACT SEO friendly? Has anyone used REACT and what was the results? Or do you recommend something else that is better suited for SEO? Many thanks for your help in advance. Cheers Martin
Algorithm Updates | | martin19700 -
Prioritising SEO Tasks for Biggest Impact
Hi I want to find out, what people feel the top 3 focuses should be for an SEO (I know there are hundreds)...Content/Backlinks/Social/Technical I'm trying to better prioritise my work - I work on a large ecommerce site - with just me as the SEO & a development team in France So most of the technical stuff is controlled there. I focus on audits, KWD research & briefing content how to better optimise products. A lot of time is taken up by that as the site is so big & I'm concerned I am not putting enough effort into other areas. What should these areas be?! Backlinks/Content/Blogs - I can't do everything but would like to prioritise tasks which will have the
Algorithm Updates | | BeckyKey
biggest impact Can anyone help0 -
Dramatic drop in SEO rankings after recovering from hacking
A few months ago my client's website was hacked which created over 20,000+ spammy links on the site. I dealt with removing the malware and got google to remove the malware warning shortly within a week of the hacking. Then started the long process to do 301 redirects and disavowing links under Webmaster tools over these few months. The hacking only caused a slight drop in rankings at the time. Now just as of last week the site had a dramatic drop in rankings. When doing a keyword search I noticed the homepage doesn't even get listed on Google Maps and for Google Search instead the inner pages like the Contact Us page show up instead of the homepage. Does anyone have any insight to the sudden drop happening now and why the inner pages are ranking higher than the homepage now?
Algorithm Updates | | FPK0 -
Panda, Negative SEO and now Penguin - help needed
Hi,
Algorithm Updates | | mlm12
We are small business owners who've been running a website for 5 years that provides our income. We've done very little backlinking ourselves, and never did paid directories or anything like that - usually just occasional forum or blog responses. A few articles here and there with some of our keyword phrases for internal pages. Of course I admit we've done some kwp backlinks on some blogs, but our anchor text profile is largely brand names and our domain name and non keywords (excepting for some "bad" backlinks). Our DA is 34, PA 45 for our home page. We were doing great until last Sept 27 when we got hit by Panda and have been working on deoptimizing our site for keywords, we made a new site in Wordpress for good architecture and ease of use for our customers, and we're deleting/repurposing low quality pages and making our content more robust. We haven't yet recovered from this and now it appears we got hit May 22 for Penguin...ARGH! I recently discovered (hard to have time to devote to everything with just two of us) that others can "negative seo" a site now and I feel this has happened based upon results below... I signed up for linkdetox.com yesterday and it gives a grim picture of our backlinks (says we are in "deadly risk" territory). We have 83 "toxic" links and 600 some "suspicious" links (many are in malware/malicious listed sites, many are .pl domains from Poland, others are I believe foreign domains, or domains that are a bunch or letters that make no sense, or spammy sounding emd domains), - this makes up 80% of our links. As this is our only business, our income is now 1/3 of what it has been, even with PPC ads going as we've been hit hard by all of this and are wondering if we can survive fixing this. We do have an SEO firm minimally helping us along with guidance on recovering, but with income so low, we are doing the work ourselves and can't afford much. Needless to say, we are quite distressed and from reading around, not sure if we'll be able to recover and that is deeply saddening, especially from Negative SEO. We want to make sure we are on the right path for recovery if possible, hence my questions. We haven't been in contact with Google for reconsideration, again, no penalty messages from them. First of all, if we don't have a manual penalty, would you still contact all the toxic/malicious/possible porn looking sites and ask for a link removal, wait, ask for link removal, wait then disavow? Or just go straight to Google disavow? For backlinks coming from sites that are "gone" (like a message saying the account has been suspended), or there is no website there anymore, do I try and contact them too? Or go direct to disavow? Or do nothing? For the sites flagged as malicious (by linkdetox, my browser, or by Google), I don't want to try and open them on my browser to see if this site is legitimate. If linkdetox doesn't have the contact info for these - what are we supposed to do? For "suspicious" foreign sites that I can't read the webpage -would you still disavow them (I've seen many here say links from foreign sites should be disavowed). How do you keep up with all this is someone is negative SEOing you? We're really frustrated that Google's change has made it possible for competitors to tank your business (arguably though, if we had a stronger backlink profile this may not have hurt, or not as much - not sure). When you are small biz owners and can't hire a group to constantly monitor backlinks, get quality backlinks, content, site optimization, etc - it seems an almost impossible task to do. Are wordpress left nav and footer link anchor text an issue for Penguin? I would think Google would realize these internal links will be repetitive for the same anchor text on Wordpress (I know Matt Cutts said to not use the same anchor text more than once for internal linking -but obviously nav and footer menus will do this). What would you do if this was you? Try and fix it all? Start over with a new domain and 301 it (some say this has been working)? Just start over with a new domain and don't redirect? Thanks for your input and advice. We appreciate it.0 -
Does articles for SEO purposes have a minimal and maximum word count in ordered to be crawled/indexed by Google and other search engines?
Does articles for SEO purposes have a minimal and maximum word count in ordered to be crawled/indexed by Google and other search engines?
Algorithm Updates | | WebRiverGroup0 -
SEO Strategy Audit
Greetings Mozzers. I would really appreciate some input / advice / a sanity check on our existing SEO strategy. A year into implementing the strategy (outlined below) there appears to be no uplift in our existing traffic volume. I guess i'm wondering. Am I on the right track? Is there something I'm perhaps additional should be doing / i'm doing something wrong? Am I suffering from Penguin? The strategy: We produce a range of content, this is written 100% for our audience, How-to guides, infographics, industry news etc. - this has lead to getting a wide range of publications with high powered relevant domains, widely shared and read. As a result we now have a series of ongoing columns where we regularly produce articles that our widely read and shared. We have a wide variety of homepage and deep links from quality sources. We have our own blog producing a wide range of content relevant to our audience. Industry trends, news, changes that affect our readers, guides. We optimise our pages using the Moz Page Grader for select keywords. We've structured our site architecture appropriately for the most important pages. Additional info: We received a WMT penalty last year in march - unnatural links. We engaged an SEO agency who simply went rogue, automated link building with spun articles. We fired the agency, asked them to remove the links they had "created" and set about a resubmission. Between March and May when we made our resubmission traffic dropped 40%. Now we did have he resubmission accepted after several reconsiderations but whilst we've seen a slight recovery we have plateaued for almost a year. This penalty obviously straddles the time penguin arrived, so I wonder if perhaps we haven't seen a recovery as we are still affected by penguin. Despite all the great work we have done. If anyone has any advice or insight, please do get in touch.
Algorithm Updates | | RobertChapman0 -
Need some Real Insight into our SEO Issue and Content Generation
We have our site www.practo.com We have our blog as blog.practo.com We plan to have our main site in a months time from now as www.ray.practo.com The Issues - I will then need to direct all my existing traffic from www.practo.com to www.ray.practo.com Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content 1. Would it be good if I put the Wordpress instance as ray.practo.com/ blog(wordpress instance comes in here in the directory) / article-url 2.Would it be better with www.practo.com / ray / blog/article-url I am using wordpress to roll out all our new SEO based content on various keywords and topics for which we want traffice - primary reasons are since we needed a content generation cms platform so that we dont have to deal with html pages and every time publish those content pages via a developer. Is the above - what soever I am planning to do in the correct manner keeping SEO in mind. Any suggestions are welcome. I seriously need to know writing seo based content on wordpress instance and have them in the urls is that a good idea? Or is only html a good idea. But we need some cms to be there so that content writers can write content independently. Please guide accordingly. Thanks
Algorithm Updates | | shanky10 -
TOP 3-5 SEO Blogs
I am wondering if you can help me start with the top three to five SEO blogs. I have been really enjoying and getting into learning more about SEO and it is becoming really fun as it becomes less overwhelming. A few days ago there was a question about great SEO blogs. And everyone provided a great list. I bookmarked all of them, but in reality I won't be able to go through them all and really get what is being presented. My question is what would be the best 3-5 to start with? Eventually I will go through them all but experience can help me get on the right track. Thanks for the suggestions
Algorithm Updates | | fertilityhealth0