Blogs created by a company for us and another company
-
Hi, we are not a big company and as well as creating our own blogs, a company for a while now has provided us each month with blog posts. But hey also provide other companies in the UK with the same content.
Each month we create 2 or 3 of our own generated blog posts relating to the services we provide.
Also we receive on average 10 blog posts (pulled in to the site through a word press add in and an rss feed from the company) to the site.
The content is about specific topics which people will be searching for and they are really well optimized pages.
Our own blog posts are looked at more often 80% to 20% but we do have a great link from a national site with a DA of 97 linking to one of their blog posts.
But I wondered if google penalizes us because there will be other companies across the UK with the exact same content as us? Or whether these blog posts will help us because it is great content, even though other companies will probably have the same posts on their site?
Nobody in our area uses this content as we have an agreement with the company which provides it.
Many Thanks
-
The others are right, you should be looking for another company to provide you with unique posts for both UX and search engine reasons.
I wouldn't expect that you'll find yourself with a penalty since it will look more like poorly managed syndication than anything else but at the same time, you're not going to get any value out of it.
The best ways to handle it would be to use one of the three methods (preferably rel=canonical) that tell search engines that your content came from one of the other sites it has been posted on but of course, doing this essentially says "this isn't my content, please give me no credit for it" which begs the question... why pay for it?
-
Jordan is right, most likely you will run into duplicate content issues if you allow duplicate content to be posted on your website. That duplicate content definitely hurts your site's search engine rankings. If you feel the content is good for your site's users, then you may want to keep it, but make sure that it's not being indexed by the search engines.
If you're paying someone to provide you content and that content isn't unique for your website, then I wouldn't see it as very valuable--at least for SEO purposes. I would re-consider whether or not you want that duplicate content on your website, let alone pay a premium for it.
-
You could very easily run into a duplicate content issue if you are using content that is identical to other websites on your own website. I would highly recommend reading Moz's duplicate content post. You are basically paying to have someone ruin your seo.
I would recommend finding another company that will provide you with unique content so you will not potentially incur any duplicate content issues.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Creating Content for over 50,000 Pages
Hi, Our site is a football (soccer) statistics sites. We gather information on upcoming games and post results of past games. At the moment we have over 50,000 pages of results each having in-game data displayed. The main problem I have is none of these match data pages has any text.Mostly tables of stats. Could anyone suggest a way of creating unique content for these pages? If I created some generic a paragraphic of text that changed based on stats and figures would this be seen as duplicate content?
On-Page Optimization | | jtatsubana0 -
Question For SEO Companies From An On-line Retailer
When employing an SEO company what should I be looking for? When I go to a companies website I look for how many keywords they have ranked on Semrush. Most of the companies that I have looked at do not rank very many. Saying most I am talking about 10-12 companies. There was one company that had a lot more than anyone else but their reviews were awful. Then I look at their clients websites to see how many keywords they have ranked and this is where I am baffled. Quite a lot of them especially retail sites with lots of products have very few keywords ranked and my belief is that the more related keywords that you have ranked the better you will do. I also look at how the thier organic traffic is doing over a number of months. what surprises me most is that companies are advertising clients websites where it looks like traffic is climbing and then all of a sudden there is a big drop. Am I missing something in order to find a company that will do what we are paying them for? Thank you in advance.
On-Page Optimization | | Palmbourne0 -
Blog Site Set-Up/Frequency
Hello! I am a new blogger that is just getting started. All I have done so far is purchase a domain name and signed up with Blue Host. From what I am reading, WordPress seems to be the most recommended plug-in to get going. There is a lot of material out there on SEO and I wanted the community's thoughts on where to start. My blog is intended to provide readers with information on a particular topic. It is a vast area with much to write about - I intend on populating the content myself/with the help of experts in the field. It is not news so it is not time sensitive. Here are my questions: 1. As this is a brand new site, should I be blogging every day or is couple of times a week sufficient? I am able to produce content fairly quickly in the beginning as there is a lot to write about. Should I write a whole lot of content first and then release it on a schedule (twice a week, daily, etc.)? As it is a new site, I don't want it to launch with just one article.. 2. I am taking a WordPress class next week, but as someone that is not too familiar with copy/backlinks, other mechanisms to boost SEO. does WordPress make it easy enough to optimize your site for search results or does it require more expertise? As far as I see, my first tasks are to 1. ) set up the site effectively so people can find it and 2.) create valuable/engaging content. Appreciate any advice on setting up the site, blogging frequency, other tips to get going. I don't want to launch a site and get dinged by Google for reasons I am unware of..At some point, when I have a robust set of content, I am thinking of FB advertising to increase traffic to the site. Seems a bit premature to do that at this point.. Thanks all in advance for your feedback!
On-Page Optimization | | mmprakash0 -
Are the menus created by Locu crawlable?
As many of you might now, Locu is a company that allows restaurant owners to manage and post their menus on multiple websites. Their service is pretty slick, but is does raise the issue of whether their menus are crawlable or not. You can see an example here: http://thequarternyc.com/menus.html. The menus are embedded into the website using a simple script: Using Google Fetch, it doesn't look like there's any content to crawl, but Locu claims that the content IS crawlable. I would love to get some other opinions on this question. Thanks!
On-Page Optimization | | onurkiyak0 -
Help: my WordPress Blog generates too many onpage links and duplicate content
I have a WordPress Blog since November last year (so I'm pretty new to WordPress) and the effects on ranking for some keywords are really good. So I thought tag clouds are good. Crawl Diagnostics tell me now that I have too many onpage links for example my author page breaks the record: 256
On-Page Optimization | | inlinear
http://inlinear.com/blog/author/inlinear/ I think thats because there are links for each word in the tag cloud generated ... On this page (and many other pages) WordPress displays (teasers) the beginning of each post (read more ...) producing duplicate content and even new canonical tags.... The page titles are also too long because I installed "All in One SEO Pack" and now this plugin and wordpress itself mixes titles together ... But what can I do to avoid all this. Is there a PlugIn that can help... I think millions of blogs will have the same problems... I my blog yet has very few content. Thanks for your answers :))0 -
Recommended Length for a Companies "Services" Page Content
I am in the process of revamping my company's website. I do WordPress Development, Design, and SEO consulting, and i'm running into a sort of writer's block when wring my services pages. For example, my page on WordPress Security has 388 words of "body" content, and I feel from a content perspective, it serves it's purpose, but from an SEO perspective it is considered a little light. I really don't know what the SOP is here, because, I've literally seen competitors sites have a page on "WordPress Security" rank on the first page of Google with absolutely no content, an empty page. I see a lot of the Moz posts are huge, thosands of words, and I know they perform very well (and they also have ton's of links / PR...etc) and I just want to do the right thing. I know sites like http://www.seerinteractive.com/our-services/search-engine-optimization have relatively short info pages as well. Thanks in advance for your feedback. Zachary Russell President, ProTech Internet Group
On-Page Optimization | | Zachary_Russell0 -
New Site + Transfered blog: Things to watch for?
Hey everyone. So here is what's going on. 1. Built new website. Will be using generally the same URL's as original. 2. Incorporated and expanded on a previously separate informative blog. a. Many articles contain very similar if not the same articles as our blog. 3. The blog will be taken down as soon as new site is put online. So my question is just. Could someone list the like top 5 important things I need to keep in mind before putting this website live? I don't mind searching forums and blogs for the how-to part; I just need to know what I should be thinking about and getting done pre-launch. I believe re-directing the blog articles should be done? Create and submit sitemap? Thanks, Web-creation newb
On-Page Optimization | | Earthsaver0 -
Recommended SEO company/expert
It's as simple as the title. We're a well established ecommerce company about to move away from the actinic platform on to a new magento site. Of late our long held rankings have slipped and we are looking for guidance in making up the lost ground and getting the most SEO wise from magento. Thanks is advance.
On-Page Optimization | | LadyApollo0