I can't get my page to rank. What am I doing wrong?
-
I'm new to this forum and this is my first question. So if I'm not supposed to ask this type of question, please forgive me. I'm trying my best to get http://www.westcoastflenterprises.com/#!roofing/bbb1e to rank on the first page in Google for "roofing contractors" in the following SW Florida cities: "Naples, Bonita Springs, and Fort Myers."
Our company has a physical address in Fort Myers only so I understand it's going to be harder to get it to rank for Naples and Bonita Springs. But I can't even get this page to rank well for "roofing contractors in Fort Myers." The page authority is 25 and our domain authority is 27. Our home page authority is 39.
Our primary category in Google is building restoration & preservation. But we have divisions in our company:
- Roofing
- Concrete
- Ornamental metals
I would love it if our roofing page could rank higher than the third page, which is where it currently sits. I worked really hard to get each of our roofing-material manufacturers to link directly to our roofing page, not the home page.
My hope is that you can help me because I'm really discouraged. Thanks in advance.
-
hello i would like to show you my case study....
i did a seo service for a website in my country for a really competitive keyword 'wedding dress'. total of 15,000 searches a month!
from checking my competitors (the firsts google result) i found out easily they used wix!!
nice website - not to go crazy about. with really thin content - only big image slider and 5 words on the ranking page
now how did they get there? compering to others who offers much better content!
they did a really good link building. their links are coming from major big websites!
and their on page seo is ... sorry for the word ... !@#$hit
-
Brent,
Thank you for pointing out the two H1 tags. I thought it was one tag, but now I see that it's not.
As for breaking out _flat, metal, tile, and shingle, _that's the way WCFE's previous site was set up but those pages didn't rank well. I figured it was due to them not having enough content to stand on their own. So I decided to combine them into one page, thinking that Google would reward it with a tremendous amount of helpful content. That hasn't been the case, unfortunately.
Thanks for all the other links too. I've got a lot of homework to do!
-
Hey Jake!
My pleasure, and I hear you on trying to compare one client to another. With geography/competition both playing such major factors in how well any given business ranks, it can be like comparing apples to oranges. Wishing you good luck!
-
No worries about the single page site, Miriam.
I have created other websites on the wix platform such as MontessoriAmerican.com and this site ranks fine for preschools in the Chula Vista, CA area. But there are others that aren't ranking as well. So it's been hit or miss.
Thanks for the Moz community article "wix, is it any good for seo?" I have to say that there is much more functionality now than when that thread originated in 2013. Even since 2015, it's gotten better...many of my pages are getting indexed by Google.
Your suggestions for a unique page for each city and a unique page for each service are probably what I'll do. We are a small-to-medium company. Thanks again!
-
Hey Jake!
First, I need to apologize. I misread the # hash bangs in your URLs as skip links and mistook your website for a single page. I'm sorry about that. We've had some good debate on Moz about the pros and cons of Wix sites you might like to look through (https://mza.seotoolninja.com/community/q/wix-is-it-any-good-for-seo) to decide whether there are any SEO drawbacks to your platform, but as I've never worked with a Wix site, I can't say first-hand.
That's great that your citations are in such good shape. Super!
No, I'm not suggesting that you make a page for every service/city combo. While that is an approach that can be taken, it's one I'd only recommend if the company has really significant resources for differentiating all of the content this would require. In most cases, small-to-medium businesses will be better off with a unique page for each city and a unique page for each service, rather than trying to make pages for every combo of the two.
Hope those links will be useful to you in auditing your scenario!
-
Jake -
A few recommendations for your http://www.westcoastflenterprises.com/#!roofing/bbb1e (just know there is more you should be doing)...
- There are multiple H1 tags being used on the page. There needs to be only one H1 tag (you can have multiple H2-6). The H tags set the hierarchy of the content. I would recommend adding a variation of your targeted term to the H1 tag. Right now the two H1 tags are, "West Coast" and "Florida Enterprises".
- I would recommend targeting this page for Fort Myers as this is where your physical business is located.
- Create individual secondary pages targeting the other cities. Make sure you are incorporating the city name + service in the H tags.
- I would also break out "Flat Roof", "Metal Roofs", "Tile Roofs", and "Shingle Roofs" into individual topical pages.
Here are some good references...
Wireframe for a "perfectly optimized local page". https://www.youtube.com/watch?v=UDAWyZ4i7ks
The Anatomy of an Optimal Local Landing page http://niftymarketing.com/optimal-local-landing-page-infographic/
How to pick (or improvise) the right Schema.org markup for your local business. http://www.localvisibilitysystem.com/2014/06/30/how-to-pick-or-improvise-the-right-schema-org-markup-for-your-local-business/
34 Experts Share Their No. 1 (Actionable) Local SEO Tip http://seosherpa.com/local-seo/
-
Here are some other folks having issues with their WIX SEO.
https://mza.seotoolninja.com/community/q/wix-is-it-any-good-for-seo
http://soundwebsolutions.net/2016/01/why-web-designers-wont-touch-wix-seo/
http://mmthomasblog.com/wix-review/
And I can vouch that many CMS aren't going to give you the kinda control you want and you'll often end up having to " hack " things together to get desired results.
On Bigcommerce I've found a good amount of issues I need to work around just to get basic SEO on point. When I brought these things up to BG, it was either it's not that big an issue for your SEO or we're working on it.
-
Oh I see. I've been wondering a bit if that was the case. Has anyone else had the same issues with their Wix websites that you know of?
-
Thanks for the feedback Miriam.
-
I'm a little unclear as to what you mean when you say a "one-page website." WestCoastFLEnterprises.com has approximately 31 pages. Do you mean platforms such as Wix?
-
Our company has 4 main services with 4 dedicated pages to them:
- Roofing - http://www.westcoastflenterprises.com/#!roofing/bbb1e
- Concrete - http://www.westcoastflenterprises.com/#!concrete/ui78c
- Steel trusses - http://www.westcoastflenterprises.com/#!steel-trusses/vtsgi
- Custom welding - http://www.westcoastflenterprises.com/#!custom-welding-ornamental/lc1tj
Our main service area is Naples, FL with secondary emphasis in Bonita Springs, Fort Myers, and Cape Coral. Do you mean I should create a separate page for each service in each city in this fashion? "Roofing Naples", "Concrete, Naples," "Steel trusses, Naples," and "Custom Welding, Naples?"
-
Thank you for these links. I'll check them out.
-
YES!! I put a ton of effort into the content on this page and I almost feel as though Google might be penalizing it.
-
We scored 97% on Moz.com/local! Woo hoo!
Thank you again for your help.
-
-
Hey Jake!
I'm so sorry to hear you're feeling discouraged. That can be tough, when you work hard but aren't seeing results. Now, my main advice to you here is that you're going to want to consider having a really good Local SEO firm audit your entire situation, but in the meantime, I'm going to give you some cursory feedback on this.-
I am really not a fan of the one-page website approach. I know, these have been trendy for the past couple of years, but given the SEO limitations inherent in them (no title tags, fewer link opportunities, difficult to grow content, etc.), they are simply not an approach I would recommend to my own clients.
-
My preferred approach would be to go with a more traditional structure, with an excellent, unique page on the website for each service you offer an each city you serve.
-
Yes, the core of your Local SEO will be anchored to your physical location and you'll put a major focus on this on the website, understanding that it's for your physical location that you'll be trying to rank in the local packs, but as mentioned in point 2, you can also build out great pages for your additional service cities. Here are 2 links that should help you get the gist of this approach:
https://mza.seotoolninja.com/blog/local-seo-checklist
https://mza.seotoolninja.com/blog/overcoming-your-fear-of-local-landing-pages
-
I know, it can be tough when you've put a lot of effort into a website to reevaluate whether it's the right vehicle for success or is holding you back. In this case, I'd start with very careful consideration of all of the above.
-
From there, you're going to want to move on to the other things covered in the above checklist. It's believed that several hundred factors contribute to local rank (see: https://mza.seotoolninja.com/local-search-ranking-factors). And you'll definitely want to audit your citations. Our free Check Listing tool (moz.com/local/search) is a good place to start.
I hope this feedback is helpful. It's just at-a-glance and can't replace a professional audit, but I hope it provides some good context for evaluating the efforts you are making to meet your goals.
-
-
Not to throw WIX under the bus, but I've heard not so great things about them, in regards to changing code and so forth. That alone would hinder your SEO prospects, not to mention if they're hindering you with code, what else on the backend are the hindering you with?
You can only optimize onpage SEO so much before there simply isn't much more to do. After that, it's left to tweaks on the backend, content creation and backlinks.
You might only be able to get so far with wix and might need to look at another cms at some point.
-
Thank you for your suggestions.
Actually, it is mobile friendly. I built it in Wix which creates both desktop and mobile versions of the site.
Nope, it's not secure yet. Wix doesn't offer this functionality yet.
You're right about the page source. For some reason, Wix only shows the source code for the home page even when I try to view the source code for all of the inner pages. They explain a little more here: https://www.wix.com/support/html5/article/viewing-your-sites-source-code. So here is the actual source code: view-source:http://www.westcoastflenterprises.com/?escaped_fragment=roofing/bbb1e
Yes, I've fetched and rendered through Google Search console but it doesn't really do anything.
- It never seems to save the full url after the domain name. I think there must be an issue with the hashbang (#!).
- There's just a checkmark under the Render Requested column.
- It simply says "partial" under the Status column.
-
Some issues you might want to look into:
Not mobile friendly.
Not secure (https).
When I view page source, I'm not seeing any of the copy that I see when the page loads. Is Google seeing this? Have you tried fetching and rendering the page using Google Search Console?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Daytona Beach Web Design vs. Daytona Web Design: What's Best?
Three months ago we had our team create local pages for some of the services we render -- _i.e., _web design. As we reviewed the pages, they created two pages with similar content; one with URL: /daytona-beach-web-design/ & /daytona-web-design/ We knew we had to kill one of them to avoid duplicate content. Here is where the hard decision came and hence the question. We though about keeping the '/daytona-beach-web-design/ ' URL but for some reason, Google had already crawled the shorter version of the URL '/daytona-web-design/' So we ended up deleting the long tail URL and kept Daytona Web Design instead. Which one would you keep and have you experienced similar issues?
Local Website Optimization | | WebDaytona0 -
More pages on website better for SEO?
Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib
Local Website Optimization | | SMCCoachHire0 -
SEO and Redirecting Site to a Different Firm's Domain while Maintaining Current Domain's Rankings
I am a plaintiffs' attorney with a website that ranks well for my major practice areas. I am considering taking a position with a new firm. As part of the discussion, the new firm would allow me to keep my current site so long as it redirects to my bio page on their firm's site. My goal is to keep my current site ranking well and continuously work on SEO efforts, in case I leave the new firm and want to rely on my current site in the future. My questions are: Is there a way to redirect my site every time it shows up in the listings (I have 1000+ indexed pages) without sacrificing its current rankings b/c of bounce rate issues, etc and 2) If I continue to add pages and work on SEO for my site while it redirects to another, will those efforts be worthwhile due to the redirect? I want to keep trying to build my site even though it redirects to a page on a different domain.
Local Website Optimization | | crpoll0 -
Targeting different cities for my service - Geo landing pages
I am breaking my head trying to figure out the best way around this... so we have an hvac company located in nyc. We want to also target all the different boroughs. We have a bunch of different major keywords hvac repair + location hvac service + location along with keywords such as air conditioning repair + location, heating service + location , and so on..... Should each borough + keyword have its own page? Or should we just have one page called brooklyn and in that page target all the different keywords like hvac, air conditining, and heating ? Also does it matter how we have it laid out? Domaim/hvac-repair-brooklyn or should I add domain/service-area/hvac. ..... Some of my competitors have the same content written on each borough page just moved around a little with different city names, how are they ranking so well? Isn't that duplicate? Would love to hear from some people with success in this local area. Thanks!
Local Website Optimization | | interstate0 -
Why a site just dropped out of ranks
I have a site i am working on link It was ranking fairly well and then I added content to the homepage to better optimize it for the keywords it was already ranking for. Ever since I did that the entire site is no longer ranking well. Thoughts?
Local Website Optimization | | Atomicx0 -
Local Area SEO - Directions Page and Multiple Use of Direction pages
Hello, We are looking to focus on multiple local areas and it has been suggested one way to mention lots of different locations on pages without doing lists or using grey SEO practices is to create directions pages. We are trying this with a client who has 2 business at the same address. The layout is:- Introduction - 2-3 sentences Directions by Car Park Parking info Directions by Public Transports Closing - 3-4 sentences - using clients keywords The hope is the having locations/areas and the clients keywords on the same page will capture some of the local areas with the clients keywords. I have some questions:- 1. If we use the same directions text and just change the opening and closing paragraphs on the different website will this be enough to not have a duplicate content issue. 2. Are the directions pages the best way to capture keywords and local area/locations on the same page. 3. Is there anything I am missing or could do instead? Looking forward to everyone's input....
Local Website Optimization | | JohnW-UK0 -
Why My Site is Ranked for Few Hours on Daily Basis in Google SERPs
We have observed Google is shuffling our ranking on daily basis for our website: www.strokesexhibits.com, which is annoying. Almost on daily basis, in evening hours we are in ranking against almost every keyword for few hours (roughly 6-12 hours) but in the morning hours we are back to 50+ to 100+ positions. This is not happening with our domain only but facing same issue with the Google plus pages and few articles which we have on some high authority sites are behaving in same way. For better understanding, please have a look on following stats (Evening Screenshots were recorded yesterday after 8:00 PM, Morning screenshots were recorded after 9.30 AM - GMT +4 Time Zone). all following results are related with google.ae Keyword: Exhibition Stand Evening: 2 Google plus posts are in ranking + One main website page is ranking. Position 2: http://screencast.com/t/Yf2SLQNRJEm Position 4, 6: http://screencast.com/t/sDs2nShaAGr2 Morning: Google Plus pages disappeared + Different main website page is in ranking in back pages. Position 87: http://screencast.com/t/XT8hCEmOY Keyword: Exhibition stands Evening: 2 Google Plus posts are in ranking + One main website page Position 2,3,6: http://screencast.com/t/kF3PaVtwWe Morning: All above pages disappeared from ranking & new pages appeared in back pages. Position 75: http://screencast.com/t/nMTEWJlT Keyword: Exhibition stand design Evening: 2 Google Plus & one main website page is in ranking Position 4,5: http://screencast.com/t/ENUg4Do4i Position 78: http://screencast.com/t/xf8NeMzH Morning: Above pages disappeared and 2 new pages got ranking in back pages. Position 72, 73: http://screencast.com/t/1VidK4cx Keyword: Exhibition companies in dubai Evening: 2 Google Plus pages are on first page + Home page of website on back pages. Position 4: http://screencast.com/t/F3ljdakI3bU Position 8: http://screencast.com/t/evuDLuuL Position 70: http://screencast.com/t/xQ24Mdm9DV Morning: Home page dropped 11 positions + google plus disappeared Position 81: http://screencast.com/t/FD1IxnqL Keyword: Exhibition stand fabrication: Evening: 2 main website + 2 google plus + 1 second brand site + 1 third party website + 1 youtube link – all related to us are in ranking Position 1,2: http://screencast.com/t/kZACVnUS1yG Position: 4,5,7: http://screencast.com/t/JyAKX2bv66t Position 11,12: http://screencast.com/t/2CdJMMHB8 Morning: One page lost by position 1 + One page disappeared and new page appeared in ranking + google plus disappeared + youtube gained ranking of 2 positions + 3rd party link also gained ranking by 3 positions. Position 2, 4: http://screencast.com/t/JwJfa0Je Position 8, 10: http://screencast.com/t/wHup3X6Isu Keyword: Exhibition stand contractor Evening: 2 Google plus links + One main website link on back pages. Position 4,6: http://screencast.com/t/bMJlI7cco Position 100: http://screencast.com/t/twBOwFbR Morning: Google plus disappeared + main website page still on back pages & gained 2 positions. Position 98: http://screencast.com/t/tMXHmkiQWFE Keyword: Exhibition stand installation Evening: 2 main website + one Google plus is in ranking Position 2,4,5: http://screencast.com/t/GfyXZn19 Morning: All 3 pages disappeared & new single page is in ranking Position 3: http://screencast.com/t/i0fdgZvVZwUk Any Suggestion???
Local Website Optimization | | strokesinteriors0 -
How slow can a website be, but still be ok for visitors and seo?
Hello to all, my site http://www.allspecialtybuildings.com is a barn construction site. Our visitors are usually local. I am worried about page speed. I have been using Google Page Insight, and Gtmetrix. Although I cannot figure out browser leveraging, I have a 79 / 93 google score and for gtmetrix 98/87 score. Load times vary between 2.13 secs to 2.54 secs What is acceptable? I want to make sure I get Google love for a decent page speed, but for me these times are great. Bad times are like 7 seconds and higher. I have thought about a CDN, yet I have read horror stories too. I have ZERO idea of how to use a CDN, or if I need it. I just want a fast site that is both user and Google speed friendly. So my question is, what is a slow speed for a website? Is under 3 seconds considered ok? or bad for seo? But any advice is greatly appreciated.
Local Website Optimization | | asbchris0