Response rate in a linkbuilding campaign
-
Good afternoon,
We will be starting our linkbuilding campaign in the next couple of days. Initially we will contact the authors of editorial content where our competitors are mentioned as one tool in a list of tools. We want the author to add us to the list as an additional tool. What success rate shall we expect, in terms of the % of people who include us vs the number of people we contact?
Thanks in advance!
-
Not much to add to Sean's answer, except make SURE that what you want them to link to is worth it! Ideally, you'll have an angle, such as something the competitor doesn't. Even better, a new feature that the blogger could write about, to give them some 'juice' for their article.
Remember to think like them - What can you give to them, to help them make their piece of content better. To get what you want, you really need to figure out what they want
-
Hi there,
That might be a hard question to answer - it could depend on a number of factors including:
- Any exclusive rights that competitors have signed up to for being listed
- Your contact points at each of the domains
- The way that you approach them
- etc.
I've ran link building campaigns that have had as low as 2-3% response rates all the way through to campaigns that we expect nearer the 50-60% mark. There are so many factors at play that you can never predict what would happen.
Seeing as though the sites you've mentioned already mention other competitor products, they're likely to be more open to adjusting that content to include you in it. With this in mind, you might have a strong 'in' to your campaign so I would expect a higher response rate because of that.
I hope this helps.
Sean
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Started linkbuilding, traffic drops
So I have a couple 3 year old projects I left intact for the last 2 years. Lately I tried to revigorate them. I started to build links to pages that used to be in Google top ten, but the more links I build, the more I lose out on traffic. The main keywords stay around the same position, I suppose the loss in appearances and traffic that can be seen in webmaster tools is mainly due to long tails I do not check the rankings for. I want to ask you guys if anybody have experienced similar data? I suppose it might be due to the exact anchor tags that I have used 3 years ago, so I already started removing those to see if it has a positive effect. I wanted to ask you, maybe somebody has experienced the same and already knows the reason and a solution for this phenomenon?
Link Building | | snetface0 -
What is the Best Way to Select a Company for Linkbuilding?
We need a few more links, who doesn't, and I've been looking at outsourcing it. Having checked out Moz posts to get an idea of best practice it seems that most link builders that responded to my Elance advert would give me links that would get me penalised either now or in the next update or two by Google. Leaving aside the frequent mentions of link wheels on potential SEOs sites, the main problem seems to be that I cannot believe that any content generated will be of any value to anyone other than as a pseudo contextual basis for the link "Bats are a flying mammal. They use sound waves to navigate. Sound is used in hearing aids. blah blah. blah." So how do you find decent link builders? How do you validate them? What are the key questions to ask? What are the red flags?
Link Building | | Zippy-Bungle0 -
Linkbuilding strategy
Hi there! When facing up a linkbuilding strategy what are the key points? Alternatives to include in the plan: (something is missing? Having a blog and generating attractive content in order to attract links Global directories How effective are they? Forums with dofollows Local directories What really works? Thanks in advanced.
Link Building | | juanmiguelcr0 -
Which is better for linkbuilding - Internal or external blog?
Well, here's one for the linkbuilding experts. I'm having a discussion with a client regarding a linkbuilding campaign utilizing a blog. Which is better: A. Setting up a blog on a subdomain (blog.website.com) and anchortextlinking to main domain (website.com/page)? or B. Setting up a blog on an external domain (external-blog.com) and anchortextlinking to client domain (website.com/page)? I've had success earlier with a blog on a subdomain (solution A), but everyone in the internets-sphere says external links is better.... Well, which is it?
Link Building | | Bolius0 -
Our website has seen a steady decline in rankings over the past few months, is there any merit to paid bulk directory submission? Or could it potentially harm our campaign.
Our website has been experiencing a slow but steady decline in rankings despite our activity on social media platforms, is there any value in paying a large sum for bulk directory submission? Or will this only result in our overall website authority decreasing further due to unnatural links. Would really appreciate any help.
Link Building | | Peter.Huxley590 -
Are there content swap tools/forums for linkbuilding?
Anyone know any besides myblogguest? I have a pipeline of content at the moment and not enough distribution. I also have web properties that can take posts etc Cheers S
Link Building | | firstconversion0 -
Linkbuilding - Suspicious? Seems like they still help!
I know we should be careful of suspicious links, and that google may davalue them or even penalize, especiallysince the latest update. It seems though, however it really hasnt caught up to alot of them yet. And alot of competition is still benefitting from what seems like all garbage links in their backlink profile So could someone give their opinion about links form pages like this, assuming it is a mix of this along with other "better" types of links? http://www.bmxplusmag.com/index.php/member/4817/ See the bio at the bottom. "At least" it is within copy, and only one link to the page? (Please do not reply with a simple "be careful" message) Also, does anyone have any update, on the benefit of TextLinkAds, since the recent algo update? Thanks Sam
Link Building | | Impact-2015550 -
Do you recommend using Mechanical Turk for link building campaigns?
The grunt work of linkbuildign can take a long time. Especially when doing it right. Can Mechanical Turk help me here?
Link Building | | VistageSEO0