User intent and ranking
-
Hello,
I was doing search to see who ranks on the keyword "bike tours" i noticed a lot of website rank without content "text". Is it because they fulfil the user intent with a search box where you can search by date and destination, trip type and price that google ranks those webpages ?
It is the same for the keyword Paris bike tours https://www.fattiretours.com/paris
How do they rank with so little content (once again is it because the fulfil the user intent )
Thank you,
-
Thank you,
-
Hi
Exactly. When I say 'tight contextual content' don't use keywords you want to rank for on other pages. Don't mention them even once.
Cannibalise - exactly that - spewing keywords all over the site instead of focusing on a tight contextual group for each page.
If you are disciplined you will be amazed at the results.
Regards
Nigel
-
Hi,
What do you mean by the need to add very tight contextual content to compete ?
What about cannibalise, do you mean that I have to be careful not to create page that are very similar to my homepage ?
Regards,
-
Hi
I think you can compete with those numbers, I don't think you'll capture the No. 1 spot straight away but I think you have a chance of getting on the front page. But you will need to add some very tight contextual content if you want to rank for Bike Tours.
You could create other pages with Bike Tours/City
And try and rank in different niches but you have to be really careful not to cannibalize your home page. Making the page specifically about the city your choose with photos with appropriate ALT text and even videos of the tour. In that way, you can create really useful sharable content. If you have a page with a 5-minute video of a speeded up tour around say, London. imagine how long people will stay on the page. Especially if you host the video with Wistia or a similar CDN (ie don't use Youtube as that age will rank higher than you)?
Make the page interesting, sticky and 'shareable' that's what I mean.
You could make the support pages with how to guides, Q&A and Advice centres surrounding each subject but again be careful not to cannibalise. they may have their homepage No.1 for Bike Tours but you could rank high for lots of associated cities, how to, advice, equipment etc. Do you see?
Regards
Nigel
-
Hi,
Do you mean that I can't compete if I got a DA of 36, a PA 46 and 500 links coming from almost 80 different domains ?
In order to compete with the others is it better to create multiple page and answer other intents such as equipment used, sights seen and route difficulty as you mentioned so that it gets shared and then my domain authority increases.
By the way what do you mean by sharable content ? do you mean mean about all on the same page or on different pages ?
Regards,
-
Hi
Satisfying user intent really is the new buzz phrase in SEO and it's true that one of the first things a user is going to do on that page is to run a search for tours. That being only one of the possible user intents for that search terms. It also helps that Biketours.com, for example, has a PA of 50 and a DA of 40, so looking at OSE (Open Site Explorer) they have nearly 5000 backlinks from 142 domain. This is no doubt helping enormously.
Couple this with a low bounce rate and high engagement and it's easy to see why they are number one.
However, searching for a bike tour isn't the only reason searchers would type in that phrase. Other intents may include reading stories about successful bike tours, equipment used, sights seen and route difficulty. It seems that the top positions are all concerned with selling particular tours so in order to compete you are going to either go head to head with them, offering headline-grabbing tours that generate many backlinks or produce a ton of sharable written content around the subject.
I hope that helps
Regards
Nigel
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Ranking Incorrect According to Moz
Hello, A while ago I published an article on our blog (HERE) and ensured that it meets all Moz's criteria for a good ranking. Moz scores my article at 96%, which is great. However, Google does not show my link anywhere, even that the target keyword has a difficulty score of 5% only. Any idea why this page is not doing good on Google? The article URL is: https://missionquest.org/how-to-choose-a-missionary-service-agency/ The target keyword is: Missionary Service Agency. Thank you for your help. Mission Quest
Intermediate & Advanced SEO | | Mission-Quest0 -
Page not ranking because of React.js ?
Hey guys, I'm struggling with this part of my website which uses react.js . My developers used this saying it's much better and much quicker (which I think so too) but we have really low traffic coming from google compared to the other parts of the website (not using react.js). Moz gives me a score of 85% for the page but we get less than 100 visits / day and we were targeting 10.000 visits/day giving the traffic of this section in our competitors website (our whole website has 60.000 visits / day). (Section is online since 3 months now) Can you help me see what is wrong there ? I'm in Belgium so we have the website in 3 languages (FR/NL/EN) but the most important ones are FR & NL. FR : https://gocar.be/fr/prix-voitures-neuves/Audi/A3/A3-Sportback/1-0-TFSI_39CER NL : https://gocar.be/nl/prijzen-nieuwe-wagens/Audi/A3/A3-Sportback/1-0-TFSI_39CER EN : https://gocar.be/en/price-new-cars/Audi/A3/A3-Sportback/1-0-TFSI_39CER Main competitors having a better ranking than us (exemple in FR) : https://www.moniteurautomobile.be/modele--audi--a3/prix.html https://www.vroom.be/fr/prix/audi-a3/citadine-2012/197 Cheers ! Jean-Philippe
Intermediate & Advanced SEO | | Gocar_be0 -
What should I do if same content ranked twice or more on Google?
I have a Bangla SEO related blog where I have written article like "Domain Selection" "SEO Tools" "MOZ" etc. All the article has been written in Bengali language. I have used wp tag for every post. I have submit xml site map generated by Yoast SEO. However I kept "no index" for category. I know well duplicate content is a major problem for SEO. After publishing my content Google ranked them on 1st page. But my fear is that most of the content twice or more. The keywords are ranked by post, wp post tag and Archive. Now I have a fear of penalty. Please check the screenshot and please suggest me what to do. uRCHf yq7m2 rSLKFLG
Intermediate & Advanced SEO | | AccessTechBD0 -
How recovering the ranking after an hacking
Hello, I'm Alexia and a few months ago (end of March) my site has been hacked: hackers have created more than 30.000 links in Japanese to sell tires. I've successfully removed the hack and after 14 days of struggle even decided to change the domain to Siteground as they've been really keen to help. I still have some problems and I desperately need your tips. In search console, Google is informing about the +30.000 404 errors due to the content created by hackers which is not available anymore. I've been advised to redirect those links to 410 as they might have penalty effects in the SERP I have 50 503 server errors recognised by Google back in April but still there. What should I do to solve them? I still have a lot of traffic from Japan, even if I've removed all the content and ask Googled to disavow spamming backlinks. Do you think I have on page keywords? I don't understand how they can still find me. Those KWs are indexed in analytics, but not effective clicks, as the content is not there anymore. I also asked Google to remove links in search console with the tool removing links but not all of my requests have been accepted. My site disappeared from the organic results even if it hasn't been recognised as hacked in Google (there wasn't any manual actions on the Search Console). What can I do to gain the organic positioning once again? I've just tried to use the “Fetch as Google” option on search console for the entire website. Thank you all and I look forward to your replies. Thanks! Alessia
Intermediate & Advanced SEO | | AlessiaCamera0 -
Ranking go down why ?
Hello, Thank you , if you help us our web url www.prismpharmamachinery.com before some time very top ranking but now going down 5-7 pages in google any SEO expert can help for that Regards pooja
Intermediate & Advanced SEO | | Poojath0 -
Optimized Page Not Ranking for Head Term
We have a primary donation page that we've tried to position well for the term 'Donate' and some of its longer-tailed derivatives. The page has plenty of high-quality backlinks and internal links, and hasn't had any manual actions taken against it. The backlink profile is fairly good from what I can tell, definitely not mainly spam. The issue is that it doesn't rank for 'Donate', at all really. For 'Donate Online' and 'Donate Canada', it ranks roughly #3-4 across major Canadian cities, but we're not even in the top 100 for 'Donate'. There are pages and domains that are way less optimized, with much weaker backlink profiles, that are ranking well ahead of us. It's not a noindex or robots problem, as the page ranks fine for many other terms. We also have a strong domain with around 660k backlinks according to MajesticSEO. Here's the URL in question: http://www.redcross.ca/donate I'm hoping someone can help us diagnose what could be going wrong with this term specifically and how we can get this page into the SERPs where it belongs. Any suggestions are welcome. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
How can we improve rankings for category pages
Hi Everyone, I have a dog breeder site I'm working on and I was wondering if I could get some tips and ideas on things to do to help the "category" pages rank better in search engines. Let's say I have "xyz" breed category page which has listings of all dog breeders who offer that particular breed, in this case "xyz". I have certain breeder profile listings which rank higher for those terms that the category page should be ranking for. So I'm guessing Google thinks those breeder profile pages are more relevant for those terms. Especially if well optimized. I know thin content may be my problem here, but one of our competitors dominates the rankings for relevant keywords with no content on their category pages. What do you all suggest?
Intermediate & Advanced SEO | | rsanchez0 -
Is there any correlation to time and search ranking?
Is there any evidence that google acknowledges the time that a site has been online with all other things being equal for search ranking?
Intermediate & Advanced SEO | | casper4340