How you do guest posting on behalf of your clients? What do you use in the author bio - your name, client's name or a fake name?
-
I would like to hear from SEO agencies or link building teams - how you manage guest posting on behalf of your clients?
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
2. What do you mention in your author bio?
-
Your name and your bio as outreach manager/ marketing manager?
-
Your client's name and client's bio?
-
A fake name - as a subject expertise?
3. Which email ID and contact details you use? - Your work ID/ client's ID/ Fake Gmail ID?
I work for an SEO agency and I am interested in content and SEO related blog posts. But, I have many clients in the home improvement, real estate, food, fashion and other industries. I don't feel right to use my name when posting a guest blog on their behalf.
What you guys prefer?
Any thoughts?
-
-
When you're acquiring links for a person or a company you definitely need to be in a position where your client is comfortable with you representing them or their brand. When it comes to Guest blogging you shoot for the ABSOLUTE BEST, and for the highest links you can get!
So if you want to rank for SEO, you get links by answering 200 questions on MoZ, because they're an authority in SEO. You write guest articles for search engine journal, because any piece of content from a well known authority serves as an endorsement.
DO NOT EVER use fake anything for yourself or for someone you represent. Writing is a valuable skill to have, and if you guest post about anything at all, you're going to have to do very SOLID research to be an AUTHORITY.
However I have come to find, you don't have to be a psychologist to write a better article that paints and defines the difference between bipolar I and bipolar II better than anyone formerly had done before! The 3000 word compendium that you gained your source of information on the subject matter, nobody needs to know that was your clients website and onsite SEO you did for them. money in the bank for you, backlinks for your client
Sorry, kinda strayed to the fake name segment and gave it priority so back to your numeric order:
1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert?
on a local level SEO clients can be acquired by ranking in the term city name + SEO. It's actually seemingly easy aside living in a massive metropolis. By doing things as simple as ranking a Youtube channel with tutorials, writing a nice 2000 word local SEO blog.You'll most likely kill your competition. 1.2m population here in Tucson and not one of these guys has a Youtube channel that breaks 100.
In summary, I provide content and that teaches others through my experiences. When it comes to SEO, right or wrong, results and positive client reviews will bring in the crowd.
2. What do you mention in your author bio? I lost count of how many profiles and forum membership sites I've signed up for, many of them vary, tailored specifically to that particular platform, and who my target audience is.
This changes despite selling specifically web design and SEO, for example a profile and blog on ActiveRain or AccountingWeb, you would need to be specifically targeting realtors or CPAs. So I base my blog posts specifically on those markets.
There really isn't a specific template aside simply saying use current pictures, make profile names a nice variance of different target keywords, and whenever possible use 400+ words to make your links contextual.
You'll never need to use a clients name for your offsite/onsite SEO especially if you are winning them links and leads with quality content marketing.
-
Hi Nidhi
You need to obtain an email address from the client from their server. Then when you contact them you do it as if you are the client. All references are made in the name of the company as is the bio link - it needs to pass link juice back to the company, not you. That is the whole idea, to promote your client's interests, not yours, or your agency's.
If you simply can't, then register a generic Gmail address which mentions your client's name but still have all links passing back to the company.
Regards Nigel
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Owning a ton of domain names
I have a question really a matter of opinion for those other SEO's and marketers out there. One of the companies I work for has a ton of domains, just about every variant and international version of its domain name. Do you think there is real value to owning something like .mobi? It's not a mis-spelling variant and as I understand it the forwarded domain means nothing to Google. It's also not much used, so what is the point of spending thousands of dollars to own all these variations?
Link Building | | ScottOlson0 -
Benefit of Guest Blogging with weak relevancy
No - not that awful kind of guest blogging Matt Cutts called time on - but legitimate blogging on quality websites. Just thought I'd get that out of the way first 😉 I work for a legal services provider as a Content Marketing and PR Executive, and I have a regular spot guest posting on Search Engine People which I acquired in my previous role at an SEO agency. As I'm still working in the industry (in-house rather than for an agency) I thought I'd carry it on, not only because it's good for me personally, but because it'd also be a nice link building quick win from a good site with a strong DA. My question is, with next to know relevancy between domain-domain, page-domain, page-page, is there much value in the link? To be clear, I'll be doing it anyway, but the answer might inform whether I do it under the guise of an employee of my company or just as myself. Thanks all!
Link Building | | NAHL-14300 -
Should I use RSS Feeds for SEO Purposes?
Hello... I am wondering if RSS feeds are good for SEO purposes... If i have a blog on my e-commerce site that links back into my site, should i then submit my feed to a bunch of RSS feed sites? Please tell me if i should be submitting my feed to all the RSS Feed Blog directories i can find or if that will appear as though i'm trying to gain links in the wrong way, from Google's perspective. For example: http://www.feedage.com/ http://www.feedlisting.com/ .... just to name a few of the directories i've found Thanks
Link Building | | Prime850 -
New website, small business, niche market --- what's my best link building strategy?
Hi everyone, We are a small company manufacturing a niche product (indoor playground equipment), our new English website (www.funlandiaplaygrounds.com) has just been launched 2 months ago, before that we didn't even have a website in English. As the international sales manager of such a small company, I have to do all the international marketing jobs including SEO, but before this I'm almost a noob on SEO. I've just started the linking building work for our website, after a research on the links of our highest ranked competitors, I have found out that almost ALL of the external links of them come from directories and purchased links, many links are very dubious, please see the open explorer results below: http://www.opensiteexplorer.org/links?page=1&site=www.spiplay.co.uk&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=www.softplay.com%2F http://www.opensiteexplorer.org/links.html?page=1&site=www.china-cheer.com&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.aileplay.com%2F http://www.opensiteexplorer.org/links?site=internationalplayco.com%2F The search keywords is: indoor playground equipment. According to the latest SEO theory and numerous posts I've read here, links from these directories carry very low value, and solely relying on these links may even cause penalty to the website, but the reality is, all these competitors rank on the top as a result of these "spammy" links. For example this website www.aileplay.com that has the highest PA of 64 and rank on the first page on the search result of indoor playground equipment, has tons of spammy links. That is the situation we are facing now, then my questions is: As a small business in such a niche market, what is our best strategy to rank well in a reasonable time, say 3 months to 6 months? I do not think our competitors are very strong and hard to beat, I believe we will beat them in content creation for sure, but what should we do in link building? should we start to get directory links now, as it obviously works for them? Or should we first create more attractive content, then use these content to get natural links BEFORE we submit for directory, as recommended by most link experts here? If so should we just sit back doing nothing before the link worthy content is created and natural links starts to come in? I highly appreciate any comments! DSG_clan
Link Building | | DSG_clan0 -
Domain Authority has a value of 1, why is this?
I am having trouble understanding why my Domain Authority has a value of 1. I have already made more than a hundred links to/from my website, though nothing seems to showing in this Link Analysis. I have attached an image. Also if it helps here is the domain name - http://davincidrivers.com/ Thanks in advanced for any help. Grazie, Maria Screen%20Shot%202012-02-14%20at%2010.03.34%20AM.png
Link Building | | MariaPerrone0 -
Backlinks I don't want
Hi all. According to google webmaster tools www.buywatchesin.net made 29,245 links to ONE category to my website. I went to this site and they copied my article with my links without my permission. Its the same one on all sites in that domain. Thats a lot of links and I thinks that bad for my site. I can't find any contact details to that site. What do you think, any advise?? Please help!
Link Building | | menswatchshop0 -
Ecommerce websites' SEO strategy
Hi, Can you please make a short list how to make ecommerce websites SEO strategy?
Link Building | | Netkreativ
I am working on ecommerce websites and I curiuos how You professional think this. Now I am: Optimizing the website Build few relavant links Regards, Misi0 -
What to do about bad backlinks hurting authority?
My site has many backlinks from 208.109.47.246/* and go.diaodou.com/* which have low authority. The 208.109.47.246 I believe is my godaddy IP and I don't know why I have the diadou links. Is there anything I can do about these links other than building other more reputable links? Could switching hosts or going to a dedicated IP solve the 208.109.47.246 issue? Here is a look at the links- http://www.opensiteexplorer.org/www.mueslifusion.com%252F/a!links Thanks,
Link Building | | iszalinski
Ian0