Prioritize Cities Instead of Counties or Countries in Site Architecture
-
I am designing the structure of a large travel webiste and have the following problem.
The obvious structure from a users perspective would be to structure locations as follows:
Home/Hotels/Country/County/City
i.e. Home/Hotels/UK/Lancashire/Preston
The problem is, it is the cities that I need closer to the root directory, instead of countries and counties.
If I did Home/Hotels/City or even
Home/Hotels/Country/City
There may be too many links on one page and google may think they're spammy.
How can I get the cities closer to the root directory as they are the most important pages on the site. Even if I did a text based sitemap I would encounter the same problem.
*scratches head!
Thanks in Advance,
Nick
UPDATE_________________________________________________________
Sorry I may have phrased the question wrongly.
I should have said that I need the city pages to be less clicks from the root directory, as opposed to their actual URL structure.
Ideally, I want to be able to access the city pages before the county and country pages on the site, as they are more important.
Thanks A Bunch
-
Hi Steve, a lot of consideration needs to be placed on the scale of the website. How many countries around the world, how many continents etc etc.
In terms of coming up with an intuitive and relatively simple way to reduce the number of clicks to an actual city, I'd recommend a large, full-width map with big dots for more popular cities and that sort of thing. Could like be created using HTML5/CSS3 for maximum SEO friendliness. The advantage of a map is it's immediately intuitive and doesn't require drop-down menus or anything of that variety.
So the structure I'm suggesting would theoretically allow one-click to top cities which is going to make a lot of people very happy
-
Thanks so much for such a swift reply,
Sorry I may have phrased the question wrongly.
I should have said that I need the city pages to be less clicks from the root directory, as opposed to their actual URL structure.
Ideally, I want to be able to access the city pages before the county and country pages on the site, as they are more important.
Thanks A Bunch
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site IA considering a "Resources" section
I'm working on a resources section for our website and I'm wondering the best way to handle my sites information architecture. The resources section houses things like webinars (both upcoming and recorded), case studies, ebooks, etc. Should things like webinars and case studies be considered supporting content to our main topics? For example we have a product that manages Rebates. So we have a page on our site dedicated to "Rebates". Would a webinar or case study about our Rebates software be grouped with "Rebates" or would it be grouped by content/resource type? So for example a breadcrumb could look like this: Home > Rebates > Rebates Webinar or Home > Webinars > Rebates Webinar Thanks in advance!
On-Page Optimization | | Brando160 -
Blog Site Set-Up/Frequency
Hello! I am a new blogger that is just getting started. All I have done so far is purchase a domain name and signed up with Blue Host. From what I am reading, WordPress seems to be the most recommended plug-in to get going. There is a lot of material out there on SEO and I wanted the community's thoughts on where to start. My blog is intended to provide readers with information on a particular topic. It is a vast area with much to write about - I intend on populating the content myself/with the help of experts in the field. It is not news so it is not time sensitive. Here are my questions: 1. As this is a brand new site, should I be blogging every day or is couple of times a week sufficient? I am able to produce content fairly quickly in the beginning as there is a lot to write about. Should I write a whole lot of content first and then release it on a schedule (twice a week, daily, etc.)? As it is a new site, I don't want it to launch with just one article.. 2. I am taking a WordPress class next week, but as someone that is not too familiar with copy/backlinks, other mechanisms to boost SEO. does WordPress make it easy enough to optimize your site for search results or does it require more expertise? As far as I see, my first tasks are to 1. ) set up the site effectively so people can find it and 2.) create valuable/engaging content. Appreciate any advice on setting up the site, blogging frequency, other tips to get going. I don't want to launch a site and get dinged by Google for reasons I am unware of..At some point, when I have a robust set of content, I am thinking of FB advertising to increase traffic to the site. Seems a bit premature to do that at this point.. Thanks all in advance for your feedback!
On-Page Optimization | | mmprakash0 -
Expert to Improve Site Speed Needed
Hey, I am looking for an expert who can improve the speed performance for my website NaturalSociety.com. Please please email me at [email protected] if you or your company works to improve website speed performance, or if you can recommend someone. Thanks in advance, -Mike
On-Page Optimization | | naturalsociety0 -
Duplicate Content from on Competitor's site?
I've recently discovered large blocks of content on a competitors site that has been copy and pasted from a client's site. From what I know, this will only hurt the competitor and not my client since my guy was the original. Is this true? Is there any risk to my client? Should we take action? Dino
On-Page Optimization | | Dino640 -
Good Site Navigation verses Success
I have been experimenting with the number of links on our pages verses the number of hits we get. Success seems to be tied to having hundreds of links on a page verses ease of navigation. We have a research company that sells research on educational topics. Last November I decided to divide our category of literature research topics into 10 different subtopics and redistribute the links to the subtopic pages. The main literature research page had over 800 links on it. It was one of our top performing pages. I was hoping that by spreading the links out in logical categories i could distribute the wealth and have better navigation for the user. Now after 6 months the traffic to that page has dropped 800% and the sub-pages have only gained a very minimal percentage. Overall, the hits in the literature genre have dropped from 560 per month to around 80. Ouch! I thought Google would love this strategy, as it reduced page load time, links on a page and made the navigation logical and easier to see all available options. Not the case. Question is: Should I keep the subpages but go back and put all the links back on the main literature page, putting it back up to 800 links? Should I get rid of the subpages, because the links will all be on the main literature page if I move them? Any advice is appreciated! Karen
On-Page Optimization | | eworld0 -
Checking for content duplication against content on your own site.
We are currently trying to rewrite our product descriptions and I'm afraid some of the salespeople that are writing the descriptions are plagiarizing one-another's writing. Is there a content duplication checker that will allow you to check a piece of writing against a specific site rather than all of the web?
On-Page Optimization | | MichealGooden0 -
Suggestions on plans to optimize my site? (NOOB)
I am currently trying to plan how to optimize my site based on keywords. I read and I understand site architecture and usability http://www.seomoz.org/blog/site-architecture-for-seo , but I am still somewhat confused about how to target each keyword per page or when http://www.seomoz.org/img/upload/splitting-keyword-targeted-.gif Let me give you an example. We build databases for SME's using 3 different technologies. One of them is MS Access. Based on PPC campaigns and keyword research some of the possible keywords might be ms access programmer ms access consultants access database experts According to the link provided, should these be separate pages? I feel if they were, our site nativigation would be cluttered and clients would not be benefiting from them at all. It might even lead to some redundant data which I believe is bad right? My feeling is to make one page and target one keyword, but I'm not sure. For example, see one of our top ranking competitors http://www.justgetproductive.com/content/access-programmer/index.php Please, look at the footer? Is that actually how I should structure my links? I hope the answer is NO! Then again, if I do just have one page targeting one keyword, what do I do about the others? Do I just try to use blog posts/articles addressing those keywords? Do I not target them at all? Thanks for any advice, please keep in mind I am just getting started. My approach is to create a plan to outline everything before I put a lot of time into it.
On-Page Optimization | | emcacace1 -
On site optimization - anchor text in body text
Hi I am learning SEO from scratch and am only a couple of weeks in. My wife has just started a website selling children clothes. In the left bar there are links to the different producers. Clicking it takes you to the products from that producer. In the body text om the main page ( epleskrinet.no) the same producers are mentioned. By time i need to opitmize for all of these. Is there any point in making them anchor text - taking them to the same URL as is given in the side bar ? Or will it get discounted ? Dan Laerum
On-Page Optimization | | danlae0