Higher PA and DA but lower ranking?
-
I am having problem with my product pages not ranking as high as I would expect them to be.
http://i.imgur.com/z3aTwUG.png (or see attachement)
This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking?
-
I agree with the sentiment here, Moosa, but know that PA and DA do take link quality into account, and they won't necessarily go up when you get new links. There's actually a huge number of factors that goes into calculating those metrics. (Check out our overview of Page Authority here, and of Domain Authority here.)
For example, both metrics consider MozTrust, which measures the inherent "trust value" of linking sites. So to use a pretty simple scenario, if you gain a few links from less-trusted (but not necessarily bad) sites, and lose one link from a very high-trust site, you may actually see PA and DA decrease.
It's not unheard of for a high-trust site to go offline and drop the DA and PA of any sites it had linked to, as well as sites those sites link to. That's one of the reasons that we generally recommend using DA and PA to benchmark yourself against your competitors rather than as an absolute measure of your "rankability." Make sense?
Just wanted to set the record straight.
-
I'm fully agree with Moosa and he explained very welll.
Thanks
-
PA and DA might indicate how many links are pointing back to your website but this is not the only thing that is important to consider when plan ranking better in SERPs from the targeted key phrases.
Again, DA increases when links pointing to your website increases but it does not measure quality of link and how relevant it is to your website. Other things you should consider including is quality of content on the website, internal linking, how powerful the link is and few more.
There are times when you actually deserve better ranking but some websites are outranking you using tactics that are prohibited by Google. In that case you can report them to Google or wait for the update as these things usually cutoff as soon as the Google launches the algo update.
Hope this helps!
-
Hi Entertainment,
I am sharing an old post & an article by Matt some quotes from moz staff & SEO Expert on this.
http://moz.com/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me
http://moz.com/community/q/high-da-pa-and-a-grade-at-page-level-not-ranking-in-serp-why
Keri Morgret said that on the same issue "Google uses their own algorithm, and we haven't been able to convince them to use Moz Metrics for ranking or to give us access to an API for their algorithm."
Hope it helps.
Thanks
-
Try getting back to the basics. Create an audit for the website, for the webpages that you'd like to rank for. Check for accessibility.
For example on one of our projects a simple development error caused our new content to be hidden from search engines (a simple content tab that had an issue with Javascript).
Sometimes getting back to the basics and creating an auditing for our website could highlight issues that stop us from ranking on top 10 spots.
-
Thanks Keszi. Yes it's not a ranking guarantee (as nothing is). It just feels like we're doing something horribly wrong. We write unique texts for our products, we get an A grading in the on-page grader, we have rich content on the page....
-
Domain Authority (DA) - indicates how likely a domain is to rank based on how authoritative search engines consider it to be based on its backlink profile.
Page Authority (PA) - indicates how likely a page is to rank based on how authoritative search engines consider it to be because of which sites link to it
I have quoted these from the Moz Glossary.
It is important to highlight the usage of the word Likely! Having higher DA or PA doesn't necessary mean, that you are going to outrank a specific website. DA and PA are mostly based upon the links that a specific website/webpage get. (at least this is how I look at it).
There are so many other things that could influence a webpage's rankings.
I hope it helped,
Keszi
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sale page ranking for "[blank] for sale" keywords
My company's Ecommerce site has a sale category that is currently out performing some of our normal categories in the SERPs for "[blank] for sale" keywords. For example the sale category landing page is ranking for the keyword "vegetable seeds for sale" rather than the vegetable seed category. Has anyone ever dealt with a similar situation to this? or does anyone have general advice for optimizing (or weakening) sale pages?
On-Page Optimization | | Scoleman1 -
Wrong page ranking on SERP, above more relevant page
Often I will see the wrong page, something less relevant to a particular search, appear higher on the SERP than a more relevant page. Why does this happen and how can it be remedied? I found this Moz article, has anything been written on this topic more recently. Thanks! https://mza.seotoolninja.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions
On-Page Optimization | | NicheSocial0 -
How can i get a higher ranking
Hey All, As a rookie on SEO, I optimised this page http://www.nhad.de/fernstudium/sprachkurse/arabisch/sprachkurse-arabisch/arabisch.aspx for the keywords Arabisch lernen. I saw a huge improvement from position 100+ to position 45. but now it's stuck around this position. Are there any things I missed on this page? Are there still things to increase the ranking? I hope to learn from you. thanks in advance!
On-Page Optimization | | NHA_DistanceLearning0 -
Ranking Fluctuations
I need your help. My rankings have been on a wild roller coaster ride since I started optimizing the site with standard on page optimization changes. (No keyword stuffing or over-optimization...) I have only made positive changes for the content on the page; I created unique descriptions for every product. I redirected some urls that weren’t readable into a more user- friendly format. I am only doing completely organic link building, really. Yet for some weird reason the rankings initially rose and then steeply fell and ever since have went back up to the top and right back to not in the top 50 results. Just to give you an example this is a graph of one of our main keywords: https://www.diigo.com/item/image/3vpdp/gd2q This is another keyword that we admittedly never were in the top 5 results but usually we were in the top 20. Check out the wild fluctuations. If it wasn't the main keyword we were going after, I would probably laugh. https://www.diigo.com/item/image/3vpdp/rcy9 I asked an expert he said he think it might be from a major issue with internal competition. The keywords that seem to fluctuate the most, have numerous landing pages that compete for the same keyword. Since we sell the same object in many many different sizes, thicknesses and colors it only makes sense that we have the same keyword on many pages. I would love someone that is an expert in this area to have a look at the site and give actionable advice so I can stop the craziness. Do you have any suggestions? Do you have anyone that you’d refer for this type of job/consulting?
On-Page Optimization | | EcomLkwd0 -
Best Tactics/Approach to Rank Keywords in Different GEOs
Hi Folks, I would like to have your opinion on the best ways/approaches we need to take if we want to rank the same keywords in different GEOs. To consider, I have a set of 100+ keywords which I would like to rank up in different GEOs, for example 6 different countries and some of these are not English, say france and UAE. What would be the best approach to deal in this case on a logical basis? Any suggestions?
On-Page Optimization | | RanjeetP0 -
Best way to do a 301 redirect when the incorrect page has rank and FB likes
Due to a site structural problem with our CMS we have alot of duplicate content pages (1 page, with multiple urls). We are in the process of setting up 301 redirects to correct the problem. Meanwhile; one of the pages with the "incorrect" URL happens to be the page google favors and also has about 100 FB "likes". The question is: Are we better off keeping the "incorrect" URL for that particular page and redirect the other url to it? Both have a page rank of 3. Thanks
On-Page Optimization | | foodsleuth0 -
Subdomains vs. Subfolders Inheriting Authority/Ranking Value
Our website is a continuing education website that is linked to a large university, and our URL is a subdomain of that larger university domain. We offer degrees as well, but because of the modifications we'd like to make to the degree webpages, our content management system won't let them be a part of our website. Now we're trying to figure out if we should create a separate subdomain for all degrees, and put the individual degrees in separate folders (so, all degrees' URLs woudl be degrees.us.university.edu/degree-name/), or if we should give each its own URL, which would be completely separate from ours (degree urls would be degree-name.university.edu). So our question is, how well do subdomains carry the value of the domain? Is it better to have twenty websites that are all separate subdomains of a strong domain, or one subdomain in a subdomain that houses all twenty websites in folders? And, as a side note, will housing the degrees in degrees.us.university.edu pass value to us (us.university.edu)? Thanks!
On-Page Optimization | | UWPCE0 -
Should I include location in title tag to rank higher in local search
I'm working on a site for a small guest house (http://www.tommysonthebeach.com). I have created a Google Place page (Bing and Yahoo Local) as well and I have the address in the footer on every page. I have the location (Indian Rocks Beach) at the beginning of most titles tags because that is how people tend to search, e.g. "Indian Rocks Beach vacation rental." In theory I would think that I don't need location in the title tag because Google knows the location, and I could use the real estate for other keywords suchs as "pet friendly" or "beach hotel," etc. But when I look at the SERPS, those ranking highly all seem to have the location at the beginning of the title tag. Thanks. P.S. The site is currently not showing up in Google local search apparently because Google thinks it's a vacation rental agency, which are not allowed in local search. I'm trying to get that fixed.
On-Page Optimization | | bvalentine0