Suggestions For My Ecommerce Site
-
I am starting to work on an ecommerce site that I am part owner of. My partner who is the other owner started the site a while back and because he has no internet marketing experience the site didn't come out very well.
I am currently overhauling the site and here is a list of things first on my list so I can at least get started on some seo and even ppc.
I would really appreciate it if you could take a look at our store and see if you think I am missing anything or you could suggest anything else that really should be done immediately or something that is wrong.
The site is www.clubfitnesswarehouse.com
- Update magento to newest version
- Fix url structure to be SEO friendly for homepage, category pages, product pages etc. For an example of a site that has great seo friendly urls please refer to examples on http://www.bigfitness.com/ site. For example these pages. http://www.bigfitness.com/treadmillstore.html , http://www.bigfitness.com/bosplincy.html ,
- Remove top navigation menu and instead create left sidebar navigation menu created to navigate site and products. For example of these types of sidebars please refer to sidebar on http://www.bigfitness.com/ or http://www.americanfitness.net/ We will NOT be using same structure as what is in top navigation currently. Categories and keywords of categories will be changed and some will stay the same structure as is currently in navigation
- For header we would like to feature our shipping policy, returns, privacy policy, no sales tax etc. For example I have seen that I like refer to http://www.spiderofficechairs.com/ Obviously we do not want to copy but something similar for our own site.
- All images on homepage must be changed to include clickable txt so google can read text not just pictures.
- We would also like product pages modified to make more user friendly and conversion increased. Add to cart button needs to be changed, text needs to be brighter instead of dull grey color. Add to cart button must also be moved ABOVE THE FOLD!
- Also on product pages we would like to add sections in addition to Product Description, of Specs, and About section for each product page. We also need the ability to change this information as needed when we need to.
-
A few things I noticed:
- Almost all your pages try to get /skin/frontend/blank/default/css/menu.css once and /js/livechat/js.js twice, and these files don't exist and return a 404.
- Are you allowed to change that 404 page to something more suited to your site, with your header and footer? If so, I'd change it from the hostgator default.
- #5 could be quite an undertaking... positioning the text just right, controlling for wrapping in different browsers. I'd start by adding alt text to the images first, so Google can read that and know what the image is supposed to be of.
-
Do you have Google Webmaster Tools installed? I am curious to know what your keyword significance is. Also, take a look in the Magento admin panel, you should be able to find where you can automatically generate SEO friendly links...very handy. I don't see any category descriptions...just product. Do you think you might benefit by including some text? Do you think you might have any issues with making the logo image your H1 tag?
-
-Fix the canonical issues:
http://www.clubfitnesswarehouse.com/index.php/
http://clubfitnesswarehouse.com/index.php/
http://www.clubfitnesswarehouse.com
**All show the home page. **
-Limit your title to 66 characters.
-Get some content on your site a la http://www.elitefts.net/Default.asp.
-Remove the Meta Keywords (They don't do anything.)
I'm sure there are other issues, but I'm about to catch a movie.
Good luck with your business.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having a site map page necessary?
Hello all! So I know having a sitemap XML file is important to include in your robots.txt file. I also know it is important to submit your XML sitemap to Google and Bing. However, I am wondering if it is beneficial for your site's SEO value to have a sitemap page displayed on your website? Or is this just a redundant action if you have already done the above two actions with your XML sitemap? Thanks in advance!
Web Design | | Myles920 -
Changing website to Mobile site
Hi All, We are building a new website and would take it live in next few weeks. I want help to understand what all should we consider.. The site structure would be same with additional features but the URL path and site name is same...Should i take any precausions before shutting down the old site and getting the new one live? Thanks
Web Design | | jomin740 -
Is it okay to design different mobile site for different browsers
Hi, Is it okay to design different mobile site for different browsers on same url. The content of the site will also be different on different browsers. Will it be treated as black hat by Google. The mobile site & desktop site has same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
ECWID Ecommerce Sitemaps (Lack of)
Does anyone know if the lack of sitemaps on ECWID built sites is a negative for SEO? Does Google somehow index these sites and do they penalize because sites can't include the urls in sitemaps? Also, any idea how to build a sitemap to include ECWID shopping carts?
Web Design | | Atlanta-SMO0 -
Fixing my sites problem with duplicate page content
My site has a problem with duplicate page content. SEO MOZ is telling me 725 pages worth. I have looked a lot into the 301 Re direct and the Rel=canonical Tag and I have a few questions: First of all, I'm not sure which on I should use in this case. I have read that the 301 Redirect is the most popular path to take. If I take this path do I need to go in and change the URL of each of these pages or does it automatically change with in the redirect when I plug in the old URL and the new one? Also, do I need to just go to each page that SEO MOZ is telling me is a duplicate and make a redirect of that page? One thing that I am very confused about is the fact that some of these duplicates listed out are actually different pages on my site. So does this just mean the URL's are too similar to each other, and there fore need the redirect to fix them? Then on the other hand I have a log in page that says it has 50 duplicates. Would this be a case in which I would use the Canonical Tag and would put it into each duplicate so that the SE knew to go to the original file? Sorry for all of the questions in this. Thank you for any responses.
Web Design | | JoshMaxAmps0 -
How much does on-site duplicated content affect SERPs?
Hi, We've recently gotten into Moz, with our E-commerce websites, and discovered that it's crawler takes note of about 2500 pages which it thinks are the same (duplicated). We've now begun to completely rewrite every description of every product (including Meta Title/Description) so that this number may be reduced. Since this is the biggest issue Moz spots I'm wondering what the effect of fixing it will be on our position in the SERP (mainly Google). Does anybody have some stories or experience about this topic? Thanks in Advance! 🙂 Alexander
Web Design | | WebmasterAlex0 -
My site build in HTML has been badly hit this recent update and I have been toying on the idea of changing it to Wordpress
My site build in HTML has been badly hit this recent update and I have been toying on the idea of changing it to Wordpress. Would this help in my rankings? It seems the hit came only that last 2-4 days when business become much quieter. Frankly i have no idea on why the site fell in ranking all of a sudden. Been comparing to competitors and even a friend in the same industry and nothing makes sense so far (link profile, DA, PA etc) This site has been ranking well for 3 years prior to this. 2. My site has loads of content and visitors arrive from various landpages. But by changing it wordpress, the url of most of them would probably change. What should i do? 301 redirect all of them or is there a better method?
Web Design | | rester0 -
Is anyone here managing or doing SEO for a site using GoECart?
We are preparing to update/migrate to a new ecommerce platform. We are in the process of choosing right now. One of the things we know we want is faceted navigation, but I am well aware of the problems this presents for SEO. Are any of you amazing people here using, managing or have experience with GoECart? I am interested to know your feedback, particularly from an SEO viewpoint. Thanks in advance! Dana
Web Design | | danatanseo0