How to improve on page Optimization ?
-
How to Optimize our website in terms of onpage optimisation, how relavent the onpage should be to that of the search engine. will onpage optimisatrion will help us to rank better in organic search results.
-
Thanks for you valuable answer
-
Like others have said, make sure the website is fully crawlable and then work on your on-page. While it is possible to rank without any on-page and even some major crawlability errors, it is so much easier if you have your on-page handled properly.
-
On page is only about 30% of ranking, however without it you're going to have a very tough time with the off page (link building) stuff.
Your on page needs to let bots crawl your site effectively and index your content and your content then needs to be targeted to your keywords.
The beginners guide that Craig has linked to is a great place to start and don't forget to take advantage of all the tools that being a pro member gives you - http://www.seomoz.org/tools
-
Once you've made sure your site is fully crawlable, on-page / on-site optimization is the very next step.
While it is one of the first steps on the long (never ending) road of SEO, on-page optimization is very important and you want to make sure content on your pages are optimized as soon as possible.
I recommend you using SEOMoz' Term Target tool. It will provide you with great tips on what and how optimize on your page : http://pro.seomoz.org/tools/on-page-keyword-optimization/new
J.
-
It will indeed but its not the whole picture but a good starting point read this twice then backwards!
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this campaign of spammy links to non-existent pages damaging my site?
My site is built in Wordpress. Somebody has built spammy pharma links to hundreds of non-existent pages. I don't know whether this was inspired by malice or an attempt to inject spammy content. Many of the non-existent pages have the suffix .pptx. These now all return 403s. Example: https://www.101holidays.co.uk/tazalis-10mg.pptx A smaller number of spammy links point to regular non-existent URLs (not ending in .pptx). These are given 302s by Wordpress to my homepage. I've disavowed all domains linking to these URLs. I have not had a manual action or seen a dramatic fall in Google rankings or traffic. The campaign of spammy links appears to be historical and not ongoing. Questions: 1. Do you think these links could be damaging search performance? If so, what can be done? Disavowing each linking domain would be a huge task. 2. Is 403 the best response? Would 404 be better? 3. Any other thoughts or suggestions? Thank you for taking the time to read and consider this question. Mark
White Hat / Black Hat SEO | | MarkHodson0 -
Page drops from index completely
We have a page that is ranking organically at #1 but over the past couple of months the page has twice dropped from a search term entirely. There don't appear to be any issues with the page in Search Console and adding the page on https://www.google.com/webmasters/tools/submit-url seems to fix the issue. The search term we're tracking that drops is in the URL for the page and is the h1 of the page. Here is a screenshot of the ranking over the past few months: https://jmp.sh/akvaKGF What could cause this to happen? There is nothing in search console that shows any problems with the page. The last time this happened the page completely dropped on all search terms and showed up again after submitting the url to google manually. This time it dropped on just one search term and reappeared the next day after manually submitting the page again. akvaKGF
White Hat / Black Hat SEO | | russell_ms0 -
I have 100+ Landing Pages I use for PPC... Does Google see this as a blog farm?
I am currently using about 50-100 domains for geotargeted landing pages for my PPC campaigns. All these pages basically have the same content, I believe are hosted on a single unique ip address and all have links back to my main url. I am not using these pages for SEO at all, as I know they will never achieve any significant SEO value. They are simply designed to generate a higher conversion rate for my PPC campaigns, because they are state and city domains. My question is, does google see this as a blog/link farm, and if so, what should I do about it? I don't want to lose any potential rankings they may be giving my site, if any at all, but if they are hurting my main urls SEO performance, then I want to know what I should do about it. any advice would be much appreciated!
White Hat / Black Hat SEO | | jfishe19881 -
How does Google handle product detail page links hiden in a <noscript>tag?</noscript>
Hello, During my research of our website I uncovered that our visible links to our product detail pages (PDP) from grid/list view category-nav/search pages are <nofollowed>and being sent through a click tracking redirect with the (PDP) appended as a URL query string. But included with each PDP link is a <noscript>tag containing the actual PDP link. When I confronted our 3rd party e-commerce category-nav/search provider about this approach here is the response I recieved:</p> <p style="padding-left: 30px;">The purpose of these links is to firstly allow us to reliably log the click and then secondly redirect the visitor to the target PDP.<br /> In addition to the visible links there is also an "invisible link" inside the no script tag. The noscript tag prevents showing of the a tag by normal browsers but is found and executed by bots during crawling of the page.<br /> Here a link to a blog post where an SEO proved this year that the noscript tag is not ignored by bots: <a href="http://www.theseotailor.com.au/blog/hiding-keywords-noscript-seo-experiment/" target="_blank">http://www.theseotailor.com.au/blog/hiding-keywords-noscript-seo-experiment/<br /> </a> <br /> So the visible links are not obfuscating the PDP URL they have it encoded as it otherwise cannot be passed along as a URL query string. The plain PDP URL is part of the noscript tag ensuring discover-ability of PDPs by bots.</p> <p>Does anyone have anything in addition to this one blog post, to substantiate the claim that hiding our links in a <noscript> tag are in fact within the SEO Best Practice standards set by Google, Bing, etc...? </p> <p>Do you think that this method skirts the fine line of grey hat tactics? Will google/bing eventually penalize us for this?</p> <p>Does anyone have a better suggestion on how our 3rd party provider could track those clicks without using a URL redirect & hiding the actual PDP link?</p> <p>All insights are welcome...Thanks!</p> <p>Jordan K.</p></noscript></nofollowed>
White Hat / Black Hat SEO | | eImprovement-SEO0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
Where is the rule here that forces any home page URLs that include several versions of explicit page name references, such as default.htm or index.html, to redirect to the canonical homepage?
RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)/(1)?$ /search/$1/sort-$2 [R=301]
White Hat / Black Hat SEO | | esiow2013
RewriteRule ^search/([a-zA-Z0-9,-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$5&sort=$2 [L]
RewriteRule ^search/([a-zA-Z0-9,-]+)/(1)?$ /search/$1 [R=301]
RewriteRule ^search/([a-zA-Z0-9,-]+)((/)([0-9]+))?$ index.php?cmd=search&q=$1&page=$4 [L]
RewriteRule ^([r|R])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=1 [L]
RewriteRule ^([s|S])-([0-9]+)((-)([0-9a-zA-Z-]+))?$ index.php?cmd=propertyPage&id=$2&group=2 [L]
RewriteRule ^reset-password$ index.php?cmd=retrievePassword [L]
RewriteRule ^reset-password/([0-9]+)/([a-zA-Z0-9]+)$ index.php?cmd=retrievePassword&act=retrievePasswordConfirm&code=$1&key=$2 [L]
RewriteRule ^map-page.php$ index.php?cmd=mapPage [L]
RewriteRule ^advertise.php$ index.php?cmd=advertiseWithUs [L]
RewriteRule ^my-account.php$ index.php?cmd=protectedMyAccount [L]
RewriteRule ^bookmarked-properties(/((R|S)-([0-9]+)))?$ index.php?cmd=protectedBookmarkedProperties&id=$2 [L]
RewriteRule ^bookmarked-properties/([0-9]+)$ index.php?cmd=protectedBookmarkedProperties&page=$1 [L]
RewriteRule ^bookmarked-properties/delete/([0-9,]+)$ index.php?cmd=protectedBookmarkedProperties&act=protectedBookmarkedProperties_delete&id=$1 [L]
RewriteRule ^register.php$ index.php?cmd=register [L]
RewriteRule ^about-us.php$ index.php?cmd=aboutUs [L]
RewriteRule ^news(/([0-9]+)(.*))?$ index.php?cmd=news&id=$2&title=$3 [L]
RewriteRule ^registration/confirm/key=([a-zA-Z0-9]{150})/code=([a-zA-Z0-9]{5})$ index.php?cmd=register&act=registerConfirm&key=$1&code=$2 [L]
RewriteRule ^terms-and-conditions.php$ index.php?cmd=termsAndConditions [L]
RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L]
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L]
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L]
RewriteRule ^members/login.php$ login.php [L]
RewriteRule ^rss$ index.php?cmd=rss [L]
RewriteRule ^resources.php$ index.php?cmd=links [L]
RewriteRule ^links.php$ /resources.php [R=301]
RewriteRule ^resources2.php$ index.php?cmd=links2 [L]
RewriteRule ^results.php$ index.php?cmd=results [L]
RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L]
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L]
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()0-9_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()0-9_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]0 -
Index page de-indexed / banned ?
Yesterday google removed our index page from the results. Today they also removed language subdomains (fr.domain.com).. Index page, subdomains are not indexed anymore. Any suggestions? -- No messages in GWT. No malware. Backlink diversification was started in May. Never penguilized or pandalized. Last week had the record of all times of daily UV. Other pages still indexed and driving traffic, left around 40% of total. Never used any black SEO tool. 95% of backlinks are related; sidebar, footer links No changes made of index page for couple months.
White Hat / Black Hat SEO | | bele0 -
Is pulling automated news feeds on my home page a bad thing?
I am in charge of a portal that relies on third-party content for its news feeds. the third-party in this case is a renowned news agency in the united kingdom. After the panda and penguin updates, will these feeds end up hurting my search engine rankings? FYI: these feeds occupy only 20 percent of content on my domain. The rest of the content is original.
White Hat / Black Hat SEO | | amit20760