What is the best wording you have seen in an outreach email?
-
We all get them and most of them are rubbish, very few of them have taken the effort to find out who they are emailing. So making it personal and doing some research first is essential but what about the wording of the email... can you share examples you like & that have had more success for you than others?
-
My most successful emails have consisted of the following
- Ego-Stroking: Make them feel like they are important and valuable
- WIFM: People want to know what are they getting first before you can really grab their attention and negotiate a link/social mention/interview/ etc.
- Personalized: Obviously don't be a robot and try to be genuine.
Also when contacting other webmasters/bloggers try to find out what kind of person they are, meaning are they humorous, boring, academic, liberal, etc. The reason why is because people enjoy like minded individuals, so if you find a webmaster/blogger that tries to be funny in their blog posts than try to add some kind of humor in your email outreach.
This might sound like a sketchy method, but I have seen some good results out of trying to personalize my emails to match the webmasters/bloggers personality.
-
They were laughing last week because I yelled the F word at some weasel who called me on the phone.
I am usually a nice and helpful person but when someone interrupts me, tries to use me and doesn't take "no" gracefully, I get really mad.
-
Haha excellent... if we had forum sigs in here, mine would be:
"If I don't reply to your email don't call me on the phone... I will not be nice to you and you will hear my employees laughing in the background." - EGOL, 2011
-
Get to the point FAST with WIFM.
One sentence of yada yada yada text and I hit "mark as spam" or ban all future emails from your domain from my inbox.
If I don't reply to your email don't call me on the phone... I will not be nice to you and you will hear my employees laughing in the background.
-
Something that meets all of the following criteria:
- Transparent/Honest/Genuine (not insulting my intelligence with obvious blags)
- WIIFM (Offers me something of value, clearly defined and not a load of baloney)
- Personalized enough that research has obviously been carried out about our company (so not generic)
- An apology for contacting out of the blue along with an unsubscribe/removal from list option for is I'm unhappy about it
- Something simple, clear, straight to the point immediately as I don't have time to read lots of rubbish
- Nothing with offers or sales pitches of any kind of products or services
- Nothing from a throw-away email address, spoofed domain, or a domain that has an unfinished template site
- Nothing with an irrelevant subject purposely trying to deceive me into opening it
With that lot covered it wouldn't get deleted instantly
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Software to Track when a link I have Submitted goes live
Let's say I built a directory link and it takes a while to go live. Is there a tool that will crawl the site and notify me when the link goes live?
Link Building | | Firestarter-SEO0 -
Wich are the best tools for linkbuilding
Which are the best tools for link building?
Link Building | | Roman-Delcarmen
I know this look like a simple question, but when you research about it, there's too many information, too many app claiming be the best tool for that, There's millions of "gurus". So there is too many noice. So I want to hear real opinions with pros and cons1 -
Has anyone seen a recent drop in Page Authority?
We have seen a sizeable drop in Page Authority for three of our key category pages over the last one week.The total number of linking root domains has increased for all the three pages. We have disavowed a few spammy links but we doubt that would cause a drop in page authority. The domain authority is unchanged.Is there any way we could figure out the cause of the drop? Has anyone else also noticed a drop in page authority for their pages? Hello,We have seen a sizeable drop in Page Authority for three of our key category pages over the last one week.The total number of linking root domains has increased for all the three pages. We have disavowed a few spammy links but we doubt that would cause a drop in page authority. The domain authority is unchanged.Is there any way we could figure out the cause of the drop? Has anyone else also noticed a drop in page authority for their pages?
Link Building | | vikassocialbeat0 -
What is the best backlink? Homepage or specific post?
I am working hard to get backlinks from other blogs by submitting deal tips. I am a deal blog so I am wondering - is it better to get a backlink to a specific post that will expire because it is a time sensitive deal or sale? Or is it better to get a backlink to my homepage? I focus on the best blog with PR of 7 and DA of 72 as well as others that are high up there. In case I am not being clear, which backlink is better? A. www.mysite.com B. www.mysite.com/awesome-sale-of-the-day Sometimes I won't have a choice but just wondering what I should focus on or if it even matters. Thanks!
Link Building | | dealblogger0 -
GWT Best For Link Checking?
Even though GWT's Links to your site is about a month behind I am finding that it reports new links faster than either OSE or Majestic. Has anybody found anything more current than GWT?
Link Building | | waynekolenchuk0 -
Best out of the box directory software?
I want to build a niche directory based on a one service area and wondered if anyone has any experience of the best out of the box directory software to use? I would want to have free listings and paid for listing. The CMS would need to be SEO friendly Thanks in advance
Link Building | | highwayfive0 -
What is the best way to get unique links?
I do SEO for an online store that sells vacuum cleaners. I write a lot of articles for yahoo, hub pages, etc as well as promoted press releases. But I'm looking to get some more unique links. I'm looking for any tips I can get. I've done tons of directories that have actually got a couple keywords on the front page of google but I'm looking to shy away from link directories. I write a few articles every week. I also try and create new social networking sites for the business. Does anyone have any new ideas?
Link Building | | evacuumstoreSEO0 -
Best link building activities to increase velocity.
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now. I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
Link Building | | Riona0