What is the best wording you have seen in an outreach email?
-
We all get them and most of them are rubbish, very few of them have taken the effort to find out who they are emailing. So making it personal and doing some research first is essential but what about the wording of the email... can you share examples you like & that have had more success for you than others?
-
My most successful emails have consisted of the following
- Ego-Stroking: Make them feel like they are important and valuable
- WIFM: People want to know what are they getting first before you can really grab their attention and negotiate a link/social mention/interview/ etc.
- Personalized: Obviously don't be a robot and try to be genuine.
Also when contacting other webmasters/bloggers try to find out what kind of person they are, meaning are they humorous, boring, academic, liberal, etc. The reason why is because people enjoy like minded individuals, so if you find a webmaster/blogger that tries to be funny in their blog posts than try to add some kind of humor in your email outreach.
This might sound like a sketchy method, but I have seen some good results out of trying to personalize my emails to match the webmasters/bloggers personality.
-
They were laughing last week because I yelled the F word at some weasel who called me on the phone.
I am usually a nice and helpful person but when someone interrupts me, tries to use me and doesn't take "no" gracefully, I get really mad.
-
Haha excellent... if we had forum sigs in here, mine would be:
"If I don't reply to your email don't call me on the phone... I will not be nice to you and you will hear my employees laughing in the background." - EGOL, 2011
-
Get to the point FAST with WIFM.
One sentence of yada yada yada text and I hit "mark as spam" or ban all future emails from your domain from my inbox.
If I don't reply to your email don't call me on the phone... I will not be nice to you and you will hear my employees laughing in the background.
-
Something that meets all of the following criteria:
- Transparent/Honest/Genuine (not insulting my intelligence with obvious blags)
- WIIFM (Offers me something of value, clearly defined and not a load of baloney)
- Personalized enough that research has obviously been carried out about our company (so not generic)
- An apology for contacting out of the blue along with an unsubscribe/removal from list option for is I'm unhappy about it
- Something simple, clear, straight to the point immediately as I don't have time to read lots of rubbish
- Nothing with offers or sales pitches of any kind of products or services
- Nothing from a throw-away email address, spoofed domain, or a domain that has an unfinished template site
- Nothing with an irrelevant subject purposely trying to deceive me into opening it
With that lot covered it wouldn't get deleted instantly
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outreach for backlinks
What are some of the best ways to reach out for back links? The goal is to get a link from their website to our root or an anchored text but what are some techniques and options to consider to make it beneficial for both parties?
Link Building | | Cfarcher0 -
New website, small business, niche market --- what's my best link building strategy?
Hi everyone, We are a small company manufacturing a niche product (indoor playground equipment), our new English website (www.funlandiaplaygrounds.com) has just been launched 2 months ago, before that we didn't even have a website in English. As the international sales manager of such a small company, I have to do all the international marketing jobs including SEO, but before this I'm almost a noob on SEO. I've just started the linking building work for our website, after a research on the links of our highest ranked competitors, I have found out that almost ALL of the external links of them come from directories and purchased links, many links are very dubious, please see the open explorer results below: http://www.opensiteexplorer.org/links?page=1&site=www.spiplay.co.uk&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=www.softplay.com%2F http://www.opensiteexplorer.org/links.html?page=1&site=www.china-cheer.com&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.aileplay.com%2F http://www.opensiteexplorer.org/links?site=internationalplayco.com%2F The search keywords is: indoor playground equipment. According to the latest SEO theory and numerous posts I've read here, links from these directories carry very low value, and solely relying on these links may even cause penalty to the website, but the reality is, all these competitors rank on the top as a result of these "spammy" links. For example this website www.aileplay.com that has the highest PA of 64 and rank on the first page on the search result of indoor playground equipment, has tons of spammy links. That is the situation we are facing now, then my questions is: As a small business in such a niche market, what is our best strategy to rank well in a reasonable time, say 3 months to 6 months? I do not think our competitors are very strong and hard to beat, I believe we will beat them in content creation for sure, but what should we do in link building? should we start to get directory links now, as it obviously works for them? Or should we first create more attractive content, then use these content to get natural links BEFORE we submit for directory, as recommended by most link experts here? If so should we just sit back doing nothing before the link worthy content is created and natural links starts to come in? I highly appreciate any comments! DSG_clan
Link Building | | DSG_clan0 -
Which is the best link building method after Google penguin update & why?
We are currently offering our client pre penguin these activities for link building: Local listing Directory submission bookmarking article submission blog comment guest post business review squidoo lens Forum posting infograhics My questions is which is the best link building method and is there any activity that is redundant now. thanks
Link Building | | conversiontactics0 -
What is the best way to find the best keywords to focus on?
Everyone seems to say "focus on the long tail" but how can you justify focusing on such small search volumes (often zero according to Google) especially if the site you're promoting's revenue is ad based? Also, how do you even identify the best search terms to target? What are the best tools out there? Thank you!
Link Building | | harrygardiner0 -
What are the best RSS feed directories
Other than technorati and alltop what are the best RSS directories to use and submit feeds to?
Link Building | | PeterAlexLeigh0 -
What do the "best" backlink profiles look like, in terms of percentages from quality content, bookmarks, social media, directories, etc?
I recognize that there is no such thing as one ideal link profile, per se, but I am curious, if you sampled 100 high authority sites, what would their inbound links look like on average, broken out by source type? Some sites would have a ton of social sharing due to their funny pop-cultural content, while others might be quoted and linked in context for their brilliant insights. A very technical resource might gain a lot of links from forum discussions. If I can complete this exercise on my own, I welcome your advice on how to do that with OSE or the like.
Link Building | | withoutthestress0 -
What's the best way to find some guest blogging opportunities?
In the forum's experience, what have you found the best way to find guest blogging opportunities? e.g. google search syntax that has worked well and other more diverse methods would be appreciated! Thanks
Link Building | | PeterAlexLeigh0 -
What is the typical response rate and success rate for email link requests?
What is considered the normal response rate and success rate of acquiring a link through email link requests?
Link Building | | SparkplugDigital0