How to get bullet snippets SERPs
-
http://insidesearch.blogspot.com/2011/08/new-snippets-for-list-pages.html
I read this post and have been seeing a lot of results with this feature, but can't figure out exactly why some results get them and others dont.
of the results I've seen, many have information in lists or tables (as the article suggests), but some simply have their information listed in separate divs.
Does anyone have any further insight on this? The above article is the only one I can find on the subject.
-
It seems as though you're referring to sitelinks. I'm referring to one link with bullet points, all from the same page.
-
This is a tough question because (everyone, feel free to correct me here if I'm wrong) Google does not directlly tell us how to influence those links. However, I have observed the following patterns.
#1 Branded searches tend to lead to "bulleted snippets"
#2 From what I remember, their patent talked (vaguely) about how users can influence those links. The more people visit a page on your website the more likely it is for that page to show up in serps. You can influence this by leading people to the pages you want displayed in serps. UI and Site Navigation can play heavily into influencing those serps.
#3 Google will display internal pages, or bulleted snippets, if it thinks those pages are relevant to a users search. If you search for my brand, you will see pages that tell a searcher everything they need to know about Nerds On Call.
#4 Google will only display these internal pages for the first result.
Here is a link to that patent. http://bit.ly/nRBa8L
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Destination SERP Feature?
Hey guys, So my boss was surfin the web today on Google and came across the what looks like destination cards with an interest drop down. I've attached a screen shot of what it looks like. I couldn't find anything about this on the internet and was wondering if this was a new feature? Either way I guess I just want to know 1. what this SERP feature is called and 2. if there is any information on how google chooses what places to show here. It looks like, for this query anyway, that it's a combination of popular places in New England and my search history. Thanks! PrBMk
Algorithm Updates | | Myles920 -
URL in SERP: Google's stand
Months back, we can notice "keyword" will be bold and highlighted if its in the SERP URL. Now Google no more highlights any URLs even with exact match of keyword we search. Beside UI, Does this mean Google might devalued or reduced the importance of URL as ranking factor? We can see many search results match partially or completely in URL with search keywords.
Algorithm Updates | | vtmoz0 -
Does anyone know what causes the long meta description snippet?
You know the ones I mean... Google have been infrequently displaying some meta descriptions as 3-4 lines long for some time now. But recently, I've been noticing them more. Not sure whether it's just a coincidence that I've been seeing more for my searches, or whether Google are displaying more in this format. Does anybody know what causes Google to prefer the longer meta description or extended meta description for some results?
Algorithm Updates | | Ria_0 -
Is it allowed to put a word in all domains URLs to get higher in SERP?
Hello, What good or bad could happen if someone put the same keyword in all site's URL's? (i.e. I would be selling cars and my domain isn't included any word cars, so i put all of my pages in one folder like domain.com/cheap-cars/etc)
Algorithm Updates | | komeksimas0 -
SERP and SEO Moz ranking
Until a couple of months ago the predicted SEO Moz ranking for a specific keyword was fairly close to what I actually experienced with my website. However, since then the correlation has not been good. For example, according to SEO Moz I am ranked #1 for a specific keyword with google.ca and google.com yet my site actually shows up consistently at #3 for that keyword. Has anyone else noticed this divergence?
Algorithm Updates | | casper4340 -
Does anybody know of solid statistical examples of websites improving CTR via rich snippets?
There has been a fair deal of broad speculation that "rich snippets improve CTR". The recent rich snippet infographic that SEO Moz came out with mentioned this. However the only solid examples I could find was from an example on Search Engine Land. http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830 Does anybody know of any other success examples with solid data of improved search share CTR rates when rich snippets were implemented?
Algorithm Updates | | southernresearch0 -
Meta description and its influence on the SERPS
Hi Hi, on the On-Page Ranking Card I read: "The meta description, while it does not influence rankings in the results, can still be valuable to employ to improve the click-through-rate of searchers from the results page and to provide context to those visitors about the page's topic/focus." And Google confirms that it doesn't influence the results. On the infografic on this page (text is in german), the say, it has a little relevance for the serps and that is what I experience, too. http://t3n.de/news/diese-faktoren-beeinflussen-365580/ What is you experience with meta description and serps? André
Algorithm Updates | | waynestock0 -
How long does a news article stay on Google's 'News' section on the SERP?
Our site is recognised as a news source for our niche - was just wondering if anyone had any idea how long the news story stays on the front page of the SERP once Google picks it up?
Algorithm Updates | | DanHill0