Guest Blogging Tips
-
I'm just getting started in guest blogging, and had an idea I wanted to run past the SEOmoz community.
I've been told that when guest blogging, it's only worthwhile to post one guest post per domain (if your intention is purely backlinks, which mine is). But I was wondering if it might be more effective to try and place a series of 4 or 5 related posts, and try to get the blog owner to link from one to the other (Click here for Part II of this series).
Wouldn't all that internal linking give the pages with my bio links on them that much more authority?
-
While it surely up to you, but with guest posting, I'd rather focus on the quality of the blogs than the number of unique ones. That said, recurring guest articles at SEOmoz or Mashable will work much better than dozens of unique guest posts on low-quality blogs.
That doesn't mean you should focus only on huge established blogs.
Here's what I do:
- Identify several large blogs in my niche and guest post their at least once a month
- At the same time, be in the constant search of new promising blogs and guest post there as well (to discover new communities and build more links)
Looks like my answer here is: do both
-
Your guest posting strategy depends on what your goals are. If you're just looking to accumulate links, you're much better off distributing across a range of websites. You'll get better ip diversification, a higher number of linking root domains, and each link will count fully since it's from a unique source. The interlinking of posts that you propose would have a very negligible impact on the flow of authority through the sites you post on.
If your goal is to develop a position of thought leadership or to develop a following from the audience of the sites you're guest posting on, multiple posts is the correct strategy. This way, you get seen by the same audience over and over again. If they like what you write, they'll be much more likely to follow you / pursue your content on other sites. It's basically an exercise in brand awareness -- you need the same people to see your message repeatedly in order to have any impact.
Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create a smooth blog migration from subdomain to subfolder main?
Hi mozzers, We have decided to migrate the blog subdomain to the domain's subfolder (blog.example.com to example.com/blog). To do this the most effective way and avoid impact SEO negatively I believe I have to follow this checklist: Create a list of all 301 redirects from blog.example.com/post-1 to example.com/post-1 Make sure title tags remain the same on main domain Make sure internal links remain the same Is there something else I am missing? Any other best practices? I also would like to have all blog post as AMPs. Any recommendations if this something we should do since we are not a media site? Any other tips on successfully implementing those types of pages? Thanks
Intermediate & Advanced SEO | | Ty19861 -
Can buying a sponsored post (for non SEO purposes) on a website where you already have a guest post have a negative impact?
Hi, I thinking about buying a sponsored post about our product on a website we have previously contributed a guest post. Can a new sponsored post make Google think our original guest post was paid for? Thanks, Ori
Intermediate & Advanced SEO | | dizi3770 -
Drip Feeding Free Top 10 Blog Sites for Link Building?
Is it a good move to pick 10 free blogging sites to build links. Like drip feeding them. Let's say 10 blogging sites irrespective of its a sub-domain as we get in wordpress or a sub-folder blog as we get in livejournal. Now adding articles related to my money website on those blogs newly created & building links from them. Then drip feeding them by putting 1 article a month at regular intervals with anchor as links in each of them. Do you think its a good move?
Intermediate & Advanced SEO | | welcomecure0 -
Is it a good idea to remove old blogs?
So I have a site right now that isn't ranking well, and we are trying everything to help it out. One of my areas of concern is we have A LOT of old blogs that were not well written and honestly are not overly relevant. None of them rank for anything, and could be causing a lot of duplicate content issues. Our newer blogs are doing better and written in a more Q&A type format and it seems to be doing better. So my thought is basically wipe out all the blogs from 2010-2012 -- probably 450+ blog posts. What do you guys think?
Intermediate & Advanced SEO | | netviper1 -
We have a static sitemap and a blog...Uh oh!
Hi We have a static sitemap and a blog...Uh oh! We are are just realizing that the 2 are not very compatible!! We need a dynamic sitemap. Is there such a thing as a "set and forget" sitemap that updates itself without us maintaining a database of sitemap data? Thanks Andrew
Intermediate & Advanced SEO | | Studio330 -
SEO friendly blog.
i've read somewhere that if you list too many links/articles on one page, google doesn't crawl all of them. In fact, Google will only crawl up to 100 links/articles or so. Is that true? If so, how do I go about creating a page or blog that will be SEO friendly and capable of being completely crawled by google?
Intermediate & Advanced SEO | | greenfoxone0 -
Is blogging enough to keep my site fresh?
I know that one of the things Google looks for is fresh content. My main site is a wordpress site where I have optimized about 12 static pags and I also do blog posts. Assuming I continue to blog, do I need to give my pages a periodic "face lift" or is enough just to keep blogging and add a static page from time to time? Paul
Intermediate & Advanced SEO | | diogenes0 -
Wordpress blog integration with full website effect on SEO
I have searched and searched for the answer to this question and can't find it. We are going to be launching a Wordpress blog on our domain shortly, however we have a much larger site that is mixed with static and dynamic pages full of custom programming tied to databases, etc. that we are running around the blog and can't integrate that into Wordpress due to its complexity. What this means is we have to install Wordpress on our servers somehow separate from the pages of our website. What I am wondering is if we run Wordpress in the /blog directory of our site as a separate installation if it will inherit the domain authority of our domain (currently around 60) or if it will be viewed as a separate site and get no ranking. Also, will our main site inherit the additional link juice from the inbound links that we get from the blog with it being separate from the main site? How does this need to be setup on our webservers to ensure the blog gets authority of the domain, and the blog contributes maximum SEO value to the domain? Any help would be appreciated.
Intermediate & Advanced SEO | | CodyWheeler0