Not sure whether to update existing page or create a new one
-
Hello guys,
So far I have found this Q&A to be very helpful.
I have a couple of product pages on my website which rank very low in the search results. This was because in the past they were not at all optimized in terms of title, description, etc.
I would like to now optimize these pages, get some inbound links to them, etc.
I'm not sure whether to do this with the existing product pages or create new ones.
I'm afraid that if I optimize the current pages, the low ranking from before will carry over. Would it be better to start fresh?
Thank you,
Pravin
-
Robert gives you a very good answer; a page with low ranking is ideal for being improved through optimizing the on-page factors and gaining links to your pages. If you have a blog linking to these pages is a very good idea to bring them to visitors attention again.
Just to reinforce this point - Thankfully page ranking doesn't carry over otherwise there would be a lot of us in this industry struggling!
In relation to internal linking I would look at where these pages sit in your site architecture in terms of links to them - are they prominently linked to in your navigation or are they buried deep in your site. If they are buried deep would you be able to include them closer to the top of the site navigation (in terms of including them higher up the navigation levels, such as only taking one click to get to your low ranking pages from the homepage) with approrpriate keyword anchor text linking to them? Depending on your site this is not always appropriate but it is a concept worth considering as it will make a difference in my experience.
-
Pravin,
Think about it this way: If a low ranking "carried over" none of us would ever be able to increase rankings. Especially those of us in agencies who go into large sites that cannot be rebuilt at this time. So, don't worry about that.
A couple of things are these: Redo the content and if the site has a blog, feature some aspect of that page in the blog and link back so that someone reading the blog who might not go to the page again sees it, they can go to it from the link.
Then, if you can change an image or add to the page in some small way each month, do that.
If the other on page is good, you will likely see a rise. Yes, still do work on getting more links, etc.
Hope this saves you a bit of work.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google adding main site name to the title tags of pages in the sub folders: How to handle?
Hi community, Ours is a WP hosted website. We have given our site title which reflects across all the website page title suffix. Like "Moz SEO" will be default at the title for pages like "Local SEO - Moz SEO". We have given different page title suffix to our sub-folders' pages like blog and help guides. For blog we have given "Moz blog" as title tag suffix which was working fine. But Google suddenly started showing main website's title as suffix in pages of sub folders. Ex blog: "How to rank better - Moz blog - Moz SEO". Here we can see "Moz SEO" has been added which is not required. How to handle this? Thanks
Algorithm Updates | | vtmoz0 -
Can a page be 100% topically relevant to a search query?
Today's YouMoz post, Accidental SEO Tests: When On-Page Optimization Ceases to Matter, explores the theory that there is an on-page optimization saturation point, "beyond which further on-page optimization no longer improves your ability to rank" for the keywords/keyword topics you are targeting. In other words, you can optimize your page for search to the point that it is 100% topically relevant to query and intent. Do you believe there exists such a thing as a page that is 100% topically relevant? What are your thoughts regarding there being an on-page optimization saturation point, beyond which further on-page optimization no longer improves your ability to rank? Let's discuss!
Algorithm Updates | | Christy-Correll1 -
One day impressions drop... how to figure out why?
I went back and looked through webmaster tools. I had around 3000 impressions per day leading up to 3/10/2014. Then on 3/11/2014, I dropped to 1000 impressions per day. Is there a good way to figure out what happened? Anyone know if there was a google update that day.
Algorithm Updates | | CalicoKitty20000 -
New Google SERPs page title lengths, 60 characters?
It seems that the new Google SERPs have a shorter page title character length? From what I can gather they are 60 characters in length. Does this mean we all need to now optimise our page titles to 60 characters? Has anyone else noticed this and made any changes to page title lengths?
Algorithm Updates | | Adam_SEO_Learning0 -
Winning The New SERP Battle
I run a niche website (www.picnic-basket.com) that is approaching 10 years old. I have consistently added new content, performed redesigns, etc and WAS rewarded with a #1 placement on Google for my main keyword phrase for quite a long time. All our links are natural, no link-farms and I don't do exchanges either. I blog, write articles about our niche, have free cookbooks, delicious recipes and are always finding cool new products. FB & Twitter are also maintained. After Panda I'm now below the fold with amazon.com, bedbathandbeyond.com, worldmarket.com, overstock.com and brookstone.com all above me. These sites don't have anything to do with my niche other than just selling some items. ROI is horrible for me with PPC on this keyword phrase. I'm sure Googles' revenue has increased quite a bit in this category because users only see relevant websites up in the paid area. Through years of hard work I was finally able to beat my old niche competitors but I'm left wondering, How do I beat the "Big Boys"? Any advice for someone like me?
Algorithm Updates | | sunriseb0 -
Site name appended to page title in google search
Hi there, I have a strange problem concerning how the search results for my site appears in Google. The site is Texaspoker.dk and for some strange reason that name is appended at the end of the page title when I search for it in Google. The site name is not added to the page titles on the site. If I search in Google.dk (the relevant search engine for the country I am targeting) for "Unibet Fast Poker" I get the following page title displayed in the search results: Unibet Fast Poker starter i dag - få €10 og prøv ... - Texaspoker.dk If you visit the actual page you can see that there is no site name added to the page title: http://www.texaspoker.dk/unibet-fast-poker It looks like it is only being appended to the pages that contains rich snippets markup and not he forum threads where the rich snippets for some reason doesn't work. If I do a search for "Afstemning: Foretrukne TOPS Events" the title appears as it should without the site name being added: Afstemning: Foretrukne TOPS Events Anybody have any experience regarding this or an idea to why this is happening? Maybe the rich snippets are automatically pulling the publisher name from my Google+ account... edited: It doesn't seem to have anything to do with rich snippets, if I search for "Billeder og stuff v.2" the site name is also appended and if I search for "bedste poker bonus" the site name is not.
Algorithm Updates | | MPO0 -
After on-page is perfect, then what?
I am working on a friend's site and I've optimized his on-page stuff. It's pretty much perfect from SEOMoz analysis. I reduced his Errors from 150+ to 3 and his warnings from 50+ to 0. Notices are at 5. Now, a month has gone by and I've added 3 backlinks in what appears to be reputable sites PR7, PR7, and PR3. His site has dropped from the 2nd listing on the 2nd page to the bottom of the 2nd page now. Now, I realize other sites may be doing seo as well and trying to move to the top, but, seems peculiar. I put in a bit of work to revamp 3 of his pages as well b/c each one had over 300 html validation errors and I reduced it down to 6 or so. The competitor I'm aiming for has these stats: DA: 16 MozRank 3.14 MozTrust: 2.73 My friend's site is: DA: 19 MozRank: 2.21 MozTrust: 2.64 Subdomain metrics is 0 for everything, whereas his competitors have good stats for subdomain metrics. What is that? And what can I do to improve his ranking in Google? Is it just more backlinks? Thanks.
Algorithm Updates | | webtarget0 -
Title of home page is changed to domain name in SERPs
Hi, We have a unique problem, we are getting a totally different title in Google serps for a large site. When we search with domain name with space in google.com. We are getting title as domain name with space. We don't have any Open Directory listing. We don't have any cannonical issues and other pages with title as domain name. Can you please tell us what we have to do get our original title back in SERP ? Thanks, With Regards,
Algorithm Updates | | semshah1430