How do i target keywords locally
-
I am working for a cosmetic surgeon with clinics in three geographic places. I would like to give him specific keywords that he can go after successfully. When I use the keyword tool with terms like botox cosmetic staten island or breast augmentation tarrytown, I get competitive rankings like 36% or 37%, but it doesnt tell me if there are only a few searchers doing this per month. In Google's Adwords tool, it thinks that the number fo searchers with these same terms is too small to measure, literally giving me back a dash (= insignificant traffic). However, it I use Google Adwords with more general terms, say breast augmentation surgeon, and get a medium/110 global monthly searches, when I come back to SEOmoz tool and assess the same keyword, I find that the traffic picks up doctor sites in Arizona and elsewhere, where clearly no one who wants cosmetic surgery in new York is going to fly to Arizona for it.
So, how do I ensure a balance between targeting too little traffic but including the names of specific towns, and targetting more general terms but not having local prospects.
Has anyone tackled this in a specific medical niche?
-
Clicksjim is right, this can be a good strategy for lower hanging fruit (all locations in footer or at the end of the body content). Start there, then think about creating unique pages for more difficult locations.
-
I recently tested adding a list of the towns and cities that my client serves at the footer of one of their product pages with copy that went something like this:
[company name] supplies [product name] in the following areas: - I then listed around 35 cities and towns with high populations and was surprised to see that I got a page 1 ranking for about 1/3 of them.
Next step for me is to do something like Eric was recommending - especially for the more competitive locations like he said. Good luck!
-
Eric your thoughtful answer is really appreciated. I was heading in that direction, but didnt think to have different pages for different keyword combos. Thank you so much!
-
The way I have handled geographic terms with little data is as follows:
- Find the pivotal seed keywords first. These are the high traffic keywords without any geography attached. In your case I would start with the obvious (e.g. cosmetic surgeon City Name, and so on)
- Next sort the cities your client does business in by population (i.e. by Google traffic)
- Then create your long tail keywords using the seed keyword and city name.
If the amount is manageable I recommend creating a targeted landing page dedicated to that keyword (e.g. Breast Augmentation Tarrrytown, NY.
Now here is where it is very important to take heed. You absolutely must have unique pages. Breast Augmentation Tarrytown and Breast Augmentation Staten Island should pass a Copyscape when compared. Otherwise, the page won't get indexed.
I do this type of work quite a bit, and presently am working with a client that services a little over one thousand cities.
Unique content is a must.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking issues with my local business website.
Hi, I have local business website "asapgaragedoorrepair.com" which im seeing weird ranking issues during last few months . i would like to share it with you guys and get help from you. first days i have indexed the website ,it was ranking good with google and then after 2-3 weeks i have noticed that none of the pages ranking anymore. i have looked for any issues in the optimization and i fixed them and indexed again. right now i have weird issues. 1- the website was ranking for another page in my website other that the one that i wanted for keyword" Garage Door Repair Pasadena " .(it was ranking with garage door installation page). i changed the content ,optimization on the other page and indexed. still the same issue. then i had no ways other that 301 to the right page . 2- when i check the rankings with "ahrefs" website or "Moz" or other tools that i have, it shows that im ranking for 16th position for " Garage door repair Pasadena ". but when i search it by myself im getting no results. (this is bothering) maybe i dont know something . pls help me 3- in Moz or ahref website shows the ranking like the image i have attached. 2 different results for each keywords. why is that? and why i can not see them when i search them by my self? htPQR
Moz Pro | | Mishel2980 -
How do I mprove site visibility and keyword ranking for new product site
Hi, Sorry if this is a ridiculous post as I am really new to SEO, but I haven't had this problem with other sites! We had a website www.r-dna.co.uk that was never promoted or used very much as it was early days in the product lifecycle. The product (is called R-DNA or Remote Data Network Analysis) is now live so we re-branded and re-launched the site - it has now been live since the beginning of September but we still only have 0.35% visibility and very little ranking in our keywords. We are also using Google Adwords to try and generate business and have registered with numerous online business directories. I have been blogging to update content, tweeting and updating our facebook page, but we still aren't getting the traffic or visibility increases that we have experienced with our other sites. The MOZ site crawl shows 5 medium priority issues (duplicate title page & missing meta description tag), but no major issues. I know its probably fairly early days for a "new" site, but wondered if anyone could advise if there is anything wrong which would explain our lack of visibility.
Moz Pro | | sharon.bathurst0 -
A question on keywords that rank 51+
Good afternoon everyone. I wanted to pose a question to the group about keywords and the "on-page optimization - grade a page tool." I have a list of keywords that I am trying to rank for. Some of them are not ranked in the top 50, so on the keyword ranking tool it gives you the 51+ message in the rank column. For the items that are ranked I can try to improve them by looking at grade a page and typing in the URL and keyword. It will then give me a score and suggestions on how to improve it. With that being said, is there an easy way to find out which pages I should be optimizing those keywords which rank at 51+ for, besides typing the keywords in Google and seeing what URL it associates with the specific keyword? I hope the question above is clear.
Moz Pro | | trumpfinc0 -
Improving ranking for a more specific keyword - eg 1 word
Hi there Ive managed to get my site ranking in top5 of Organic search for a 2 word keyword "keywordname australia" for example or "buy keywordname" - however finding it a lot slower process improving rankings for just the actual 'keywordname' Any suggestions as to what might be the best thing to focus on to improve a more competitive term?
Moz Pro | | IsaCleanse0 -
Can you create in the Keyword Difficulty Tool several separate reports?
If I go now to the Keyword Difficulty Tool and submit keywords, I get one list with all keywords (let's say 300), but I have actually say 30 keywords per segment/niche I wan't to view. Is is possible to have 10 separate reports?
Moz Pro | | TrendDevelopment1 -
Keyword Difficulty Score Not Available
What exactly does this mean? That the service is down? Or the score will never be available? It seems like I get that and then the tool gets stuck and I get no other data.
Moz Pro | | endlessrange0 -
Ranking are not updating for my keywords
i have almost three week now and some of my keywords still not showing any ranking under ranking tab instead they are showing the day next crawl is due. Any suggestions Thanks
Moz Pro | | TahirLiaqat0