Does Gemvara really change URL when you customize the ring?
-
Hi,
I was looking at Gemvara.com which is supposed to be a really great e-commerce site (including SEO wise) and I noticed it changes url as you customize the ring (see product page example).
Do they really change the URL? (I don't see page refresh)
Is it recommended to do so? (for e-commerce sites whenever you change shirt color, customize a computer etc.)
Thanks
-
That is definitely rendered, you can tell because it is so perfect and there are not any weld lines for the prongs. I think most internet companies do this so they do not have to carry stock.
-
Looks great, I only knew about Rhino.
Do you think they used the same technology here:
http://www.jamesallen.com/engagement-rings/solitaire/14k-white-gold-2mm-knife-edge-solitaire-engagement-ring-six-prong-item-7990 -
They are all rendered in gemvision like gemvara's images, just make a macro that changes the angle a set number of degrees and renders, I think we used 10 degrees. Check this out, it is what a lot of people use. http://gemvision.com/matrix/
-
I understand the Java rotation but it means (I assume) that you had to take dozens of pictures in exactly the same lighting and without moving the item. Its crazy... (though the result is stunning)
-
The 3d rotation actually uses this library, it is in a module form for Prestashop. http://www.uize.com/examples/3d-rotation-viewer.html As far as not changing for the stone, the project never got that far, I was off of it before all of the features were added. It looks like they do not have another developer or they have not been added yet.
-
Thanks for the detailed explanation.
I see that in Vaja you change the URL only when a metal was changed and not the stone. I do love the 360. May i ask it was done? (36 images per item? How did you rotate it?)
-
I think a normal site can get away with it, if it is done correctly. I developed a site for a jewelry company that uses something similar. But their budget ran out before I could totally implement everything, I only did very limited SEO on the site before they moved the SEO to India (they are an Indian company themselves).
One thing I think can one up Gemvara is the descriptions. Take this description from Gemvara from this page http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-platinum-ring/gfwx9
"This simple solitaire engagement ring is gorgeous for everyday wear and features a single emerald-cut gemstone. It is carefully handcrafted in your choice of gems and metals."
This description is used for every combination of that ring. Which more than likely draws a duplicate content penalty for the other pages (which in itself does not mean that they won't be indexed, it just means they won't be ranked as high). Now lets first look at the Gemvara url and put what we know about SEO in to it. gfwx9, that is meaningless to both you and I, it is no more than trash on the url, just watering it down. Lets look at the structure of the url, sitename.com/jewelry/RINGSTYLE/default-ring-parameters If you notice how the URL for that page works, if you change the style to white gold the url becomes, http://www.gemvara.com/jewelry/emerald-cut-lisa-ring-6mm-gem/emerald-cut-emerald-18k-white-gold-ring/gv3cm so it is safe to lose the trash at the end of the url.
Now for the description, it does not change, the only on site changes are the image, and the selection to the left of the piece. What if you used a variable system similar to how a content spinner worked and changed out words based on the metal or stone selection. I am going to caps the changed out words.
For a Yellow Gold and Diamond
This TRADITIONAL solitaire engagement ring is BEAUTIFUL for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT GOLD.
For a White Gold and Diamond
This MODERN solitaire engagement ring is LONGING for everyday wear and features a single emerald-cut DIAMOND. It is carefully handcrafted in SOLID 14KT WHITE GOLD.
For Platinum and Ruby
This LAVISH solitaire engagement ring is STUNNING for everyday wear and features a single emerald-cut RUBY. It is carefully handcrafted in EXQUISITE PLATINUM.
I have never been known for my writing abilities, but I think you get the drift. I think if you implemented a system like this you would be sure to actually get more pages indexed with combinations than they have. For reference here is the site I was referring to with my short term SEO job. http://vajajewelry.com/women-s-rings/287-the-siren.html One thing, I would consider adding, although I do not like how it is done on this site, is the 360 rotation. This one uses 36 files to make it look smooth, everything is rendered in jewelry cad.
-
I started looking at them because I saw at Quora someone mentioning that one of their strengths is that they generated THOUSANDS of pages in a way that every combination of gems with a ring design is a different page - when you multiply the options (permutation) the result is an astounding number of pages (even though these pages barely have texts).
What do you think of this method?
I believe that today it is something that only the big companies can get a way with it...
-
Natively they won't get crawled because of the way they are done, but if they are added to the site map they will. I cannot seem to locate gemvara's sitemap on their server to confirm they have them added to the site map.
Think of them as a landing page that you have optimized, but does not link to the rest of your site.
Run these terms through google and you can see that they are indexed.
site:http://www.gemvara.com/jewelry/rich-thin-band/14k-white-gold-ring-with-aquamarine/
site:http://www.gemvara.com/jewelry/lotus-ring/round-black-diamond-14k-white-gold-ring-with-diamond/
From the queries I did, it seems that some are indexed and some are not, but I have no way of knowing that ages of the pages either, because several I came across were not indexed at all for any combination. One thing to keep in mind for their industry Gemvara has about the largest paid advertising budget.
-
Thanks!
But what about Google's bot? Will he crawl it? Is it considered internal linking?
It is not done by Href's but rather by Javascript and AJAX... -
Yes, they are using a variable tied to the url so that you can access the site and see the combination that has been selected. This is a html5 only thing. You can read more about it here, http://stackoverflow.com/questions/136458/change-the-url-in-the-browser-without-loading-the-new-page-using-javascript/4222584#4222584
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product URL Optimisation
Hi guys, We are currently trying to add new products to our site but we are in a quandary on what type of URL structure to pursue. For example:
Intermediate & Advanced SEO | | michel_8
Product Name: Aspect Exfoliating Cleanser 240ml https://www.example.com.au/aspect-exfoliating-cleanser-240ml (including the size)
VS
https://www.example.com.au/aspect-exfoliating-cleanser 1.) Which is a better URL structure based on SEO 2018 and why?
2.) Is there any merit in removing the size from the URL key with the aim of attracting more traffic? Keen to hear from you guys! Cheers,0 -
Image URLs - best practice
Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!
Intermediate & Advanced SEO | | McTaggart1 -
URL mapping for site migration
Hi all! I'm currently working on a migration for a large e-commerce site. The old one has around 2.5k urls, the new one 7.5k. I now need to sort out the redirects from one to the other. This is proving pretty tricky, as the URL structure has changed site wide. There doesn't seem to be any consistent rules either so using regex doesn't really work. By and large, the copy appears to be the same though. Does anybody know of a tool I can crawl the sites with that will export the crawled url and related copy into a spreadsheet? That way I can crawl both sites and compare the copy to match them up. Thanks!
Intermediate & Advanced SEO | | Blink-SEO0 -
Does having a trailing slash make a url different than the same url without the trailing slash?
Does having a trailing slash make a url different than the same url without the trailing slash? www.example.com/services Or www.example.com/services**/** Does Google consider these to be the same link or does Google treat them as different links?
Intermediate & Advanced SEO | | webestate0 -
URL rewrites
We have a problem whereby a number of our urls are adressable from different urls - I'm told because of a quirk of developing in .net. e.g. mysite/FundComparison mysite/Fund-comparison mysite/fund-comparison We asked our supplier who hosts this section of our site to do some url rewrites so that the duplicates would 301 to the correct url. They're on IIS 6.0 and are not ready to upgrade to IIS 7.0 (my recommendation, which makes it easier for them to do the rewrite using the rewrite module). They said it would take 6-8 weeks to implement a web controller to do this. "The bulk of the time for this implementation is in the build of the engine + the addition of all the possible permutations of the URL to redirect to the proper URL." This sounds absolutely insane to me. I would have thought it could be done in a matter of hours. What do people think?
Intermediate & Advanced SEO | | SearchPM0 -
Changing Site URLs
I am working on a new client that hasn't implemented any SEO previously. The site has terrible url nomenclature and I am wondering if it is worth it to try and change it. Will I lose rankings? What is the best url naming structure? Here's the website http://www.formica.com/en/home/TradeLanding.aspx. (I am only working on the North America site.) Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
Image Search algo changes
Just seen the image algo changes that have apparently been put into place in the last 3 months My spam tester image site didnt seem to feel anything. Did anyone feel image search change (for better or worse?) And on what dates? Cheers Stephen
Intermediate & Advanced SEO | | firstconversion0 -
New AddThis URL Sharing
So, AddThis just added a cool feature that attempts to track when people share URL's via cutting and pasting the address from the browser. It appears to do so by adding a URL fragment on the end of the URL, hoping that the person sharing will cut and paste the entire thing. That seems like a reasonable assumption to me. Unless I misunderstand, it seems like it will add a fragment to every URL (since it's trying to track all of 'em). Probably not a huge issue for the search engines when they crawl, as they'll, hopefully, discard the fragment, or discard the JS that appends the fragment. But what about backlinks? Natural backlinks that someone might post to say, their blog, by doing exactly what AddThis is attempting to track - cutting and pasting the link. What are people's thoughts on what will happen when this occurs, and the search engines crawl that link, fragment included?
Intermediate & Advanced SEO | | BedeFahey0