How to make site pages appear higher than homepage
-
Hi, our site sells a mixture of clothes, for example jackets, hats, scarfs and gloves.
when somebody searches for 'hats in Chicago' our main website would appear.
How can we make it so that our webpage with our hats appears?
Thanks
-
If [hats in chicago] clicks are converting into sales you should be careful about playing with this in case you lose the ranking altogether. Saying that, individual product pages usually convert better than anything else so it may be best to concentrate on those instead of category pages. To rank a category page that lists the hats you have available there are a number of things you can do if you haven't already:
- If you don't want the homepage to rank, make sure you're not committing keyword cannibilisation
- Ensure your onpage SEO is spot-on for the hat page e.g. title tag with your keyword (and maybe a price/offer/incentive to encourage clicks, meta description to encourage clicks, descriptive image filenames and alt attributes, useful URL structure
- Onpage too - add some unique introductory text
- Show review data (such as AggregateRating) by each product and consider adding a small number of reviews to category pages - user generated content is good for getting unique content. I say a small number of reviews to avoid duplicate content issues
- Link to your most important category pages from every page on your website via a main menu
- Add breadcrumbs
- Make sure you have an HTML sitemap, and an XML sitemap submitted to the search engines - both listen all your pages
-
Hi Daniel. I struggle with the same issue on one of my ecommerce websites, while my other site doesn't have that problem (the subpages always appear ahead of the home). I don't know why. Hopefully one of the smart Moz Members will have some ideas...
I only have general clues on how to get the product pages to rank above the home page, like: 1) get some links pointing to the product pages. 2) get more descriptive text content on the product pages. 3) Have great meta titles and descriptions on the product pages. 4) Include social media functions (such as Like, Tweet, and G+) available on the product pages.
I have set Priorities in my XML sitemap to declare the main product pages as being higher that average priority, and the homepage as being lower than average. From what I read it doesn't appear that Google uses these Priority declarations very much or at all, but it's easy to do and does not appear to hurt anything. You can read a little more about Priority at the bottom of this page: https://support.google.com/webmasters/answer/183668?hl=en
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz not able to crawl our site - any advice?
When I try and crawl our site through Moz it gives this message: Moz was unable to crawl your site on Aug 7, 2019. Our crawler was banned by a page on your site, either through your robots.txt, the X-Robots-Tag HTTP header, or the meta robots tag. Update these tags to allow your page and the rest of your site to be crawled. If this error is found on any page on your site, it prevents our crawler (and some search engines) from crawling the rest of your site. Typically errors like this should be investigated and fixed by the site webmaster. I have been through all the help and doesn't seem to be any issues. You can check the site and robots.txt here: https://myfamilyclub.co.uk/robots.txt. Anyone got any advice on where I could go to get this sorted?
Getting Started | | MyFamilClubLtd1 -
Our crawler was not able to access the robots.txt file on your site
Hello Mozzers! I've received an error message saying the site can't be crawled because Moz is unable to access the robots.txt. I've spoken to the webmaster and he can't understand why the robot.txt can't be accessed in Moz. https://www.thefurnshop.co.uk/robots.txt and Google isn't flagging anything up to us. Does anyone know how to solve this problem? Thanks
Getting Started | | tigersohelll0 -
Moz campaign for a subdomain with no home page
Hello all, I'm trying to setup a campaign in Moz for one of our subdomains that we use for marketing landing pages. Unfortunately there really is no home/landing page for the subdomain so when I enter it into the campaign settings it says the site isn't accessible. Is there anyway for me to add this? I tried entering the subdomain with a star, e.g. pages.mydomain.com but it would not accept it. Any ideas? Thanks!
Getting Started | | Brando160 -
What Moz tool is best to find reasons google has not spidered by site
I just joined Moz and am trying to use the tools however, when I attempt to do so every link comes to a that only allows me access to post questions here. If anyone can tell me what tool is best to find reasons google has not indexed my site, I would greatly appreciate the help. Also if anyone knows why I am keep getting routed to this forum when I try to use any of the tools, I would also appreciate help with this. So far Moz is very frustrating.
Getting Started | | Johndeeray19640 -
Can not create new campain with my site: edunet.com.vn
I can not create new campain because it always warning my site is not a right URL. I don't understand, please tell what should I do. My site is: edunet.com.vn. (When I try to use "Grade a page for keyword" for URL: edunet.com.vn or edunet.com.vn/thong-tin-tuyen-sinh, it returns "Sorry, but that URL is inaccessible".) Thank you so much. Minh Tam.
Getting Started | | toosol0 -
Moz Analytics Campaign Landing Pages Update
Moz, Any ideas why i am not seeing my landing pages information in my analytics campaign yet ?, It has been a couple of days, i have reconnected my analytics, i have built up the keyword list a little more, But i only get page data from clicking 'Include pages with no tracked keywords' but still no keyword data, Am i miss understanding how this tool works or is there something else i need to setup ? Thanks James
Getting Started | | Antony_Towle1 -
Duplicate Pages...where are both URLs?
Just ran my Site Crawl Report...which was awesome! But It says there are over 50 Duplicate Content Pages, and the list of links only shows the PAGE that is supposedly "duplicate content"...but where is the other URL that these pages are duplicates of? Would be nice to be able to double-check if it is in fact duplicate and decide which to edit. Pls help! Thanks Moz!
Getting Started | | DerekM42420 -
Whenever I try to access campaigns in moz pro I get an error page
I recently signed-up for a new pro account. As I was adding my first subdomain everything was fine until I was asked to link to GA, when I clicked yes I got this error message: 403 Forbidden Now every time I click on set-up campaign I get taken to a page with nothing but the 403 Forbidden text.
Getting Started | | Toptal0