Pages with a short life time... example Flash Sales Ecommerce Sites?
-
Hello everyone,
I am managing an ecommerce website and I am not sure what policy I need to make for a lot of the product pages.The Product pages, example Givency Bag, go live on a specific date and go down in a few days... like Groupon.
Please shed some light in this dark tunnel.
Thanks and regards, -
Hello Ahalliday,
First... apology for the delay.
Thankyou very much for the answer you have put here... it makes sense for sure.
If I may put an extension to the problem... what about at the architecture level. I do not want to cause indexation bloat... so I only want the right pages indexed and not all of them... so I want to put a policy in place for rel=nofollow OR exclusion with Robots.txt and I also need to clarify some rel=cannonical stuff.
Attached is an image of the architecture I have in mind. Let me know what you think about it.
Regards,
Talha
-
If I have understood the question correctly I would worry less about the product pages themselves, and focus more on the category pages, in the instance above Givency Bag - dont worry too much about the product description if your taking the page down within a few days, concentrate on getting decent unique content onto the category page, meaning the category page will rank high in SERPs for bags and when someone clicks on that page they see the latest deals.
Alternatively you could leave the pages up but just remove the option to buy, stating that this deal has passed, but you may also like these similar products.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to load my ecommerce site xml via CDN
Hello Experts. My ecommerce site - abcd.com
Technical SEO | | micey123
My ecommrece site sitemap abcd.com/sitemap.xml
My subdomain - xyz.abcd.com ( this is blank page but status is 200 which runs from cdn) My ecommerce site sitemap abcd.com/sitemap.xml contains only 1 link of subdomain sitemap- xyz.abcd.com/sitemap.xml
And this sitemap- xyz.abcd.com/sitemap.xml contains all category and product links of abcd.com So my query is :- Above configuration is okay? In search console I will add new property - xyz.abcd.com. and add sitemap xyz.abcd.com/sitemap.xml So Google will able to give errors for my website abcd.com Purpose - I want to run my xml sitemap from cdn that's why i have created subdomain like xyz.abcd.com Hope you understood my query. Thanks!0 -
Half of my site is private for members only, should I use the Nofollow on these pages?
I'm trying to increase more traffic to my website. However half of my website is for members only and you have to be logged in to see content on those pages. I'm confused on whether I should use "nofollow" on these pages or not.
Technical SEO | | DelcoUSA0 -
Redirecting a single page on a separate domain to a new site?
My client started a subdivision of their company, along with a new website. There was already an individual page about the new product/topic on the main site, but recognizing a growth area they wanted to devote an entire site to the product/topic. Can we/should we redirect that page on the old corporate/main site to the new domain, or just place a link or two? Thoughts?
Technical SEO | | VTDesignWorks0 -
301 Multiple Sites to Main Site
Over the past couple years I had 3 sites that sold basically the same products and content. I later realized this had no value to my customers or Google so I 301 redirected Site 2 and Site 3 to my main site (Site 1). Of course this pushed a lot of page rank over to Site 1 and the site has been ranking great. About a week ago I moved my main site to a new eCommerce platform which required me to 301 redirect all the url's to the new platform url's which I did for all the main site links (Site 1). During this time I decided it was probably better off if I DID NOT 301 redirect all the links from the other 2 sites as well. I just didn't see the need as I figured Google realized at this point those sites were gone and I started fearing Google would get me for Page Rank munipulation for 301 redirecting 2 whole sites to my main site. Now I am getting over 1,000 404 crawl errors in GWT as Google can no longer find the URL's for Site 2 and Site 3. Plus my rankings have dropped substantially over the past week, part of which I know is from switching platforms. Question, did I make a mistake not 301 redirecting the url's from the old sites (Site 2 and Site 3) to my new ecommerce url's at Site 1?
Technical SEO | | SLINC0 -
Can view pages of site, but Google & SEOmoz return 404
I can visit and view every page of a site (can also see source code), but Google, SEOmoz and others say anything other than home page is a 404 and Google won't index the sub-pages. I have check robots.txt and HTAccess and can't find anything wrong. Is this a DNS or server setting problem? Any ideas? Thanks, Fitz
Technical SEO | | FitzSWC0 -
Translating Page Titles & Page Descriptions
I am working on a site that will be published in the original English, with localized versions in French, Spanish, Japanese and Chinese. All the versions will use the English information architecture. As part of the process, we will be translating the page the titles and page descriptions. Translation quality will be outstanding. The client is a translation company. Each version will get at least four pairs of eyes including expert translators, editors, QA experts and proofreaders. My question is what special SEO instructions should be issued to translators re: the page titles and page descriptions. (We have to presume the translators know nothing about SEO.) I was thinking of: stick to the character counts for titles and descriptions make sure the title and description work together avoid over repetition of keywords page titles (over-optimization peril) think of the descriptions as marketing copy try to repeat some title phrases in the description (to get the bolding and promote click though) That's the micro stuff. The macro stuff: We haven't done extensive keyword research for the other languages. Most of the clients are in the US. The other language versions are more a demo of translation ability than looking for clients elsewhere. Are we missing something big here?
Technical SEO | | DanielFreedman0 -
Keyword targeting by page, site, or both?
Hi, We recently discovered that a product we sell has a misnomer, and that a ton of people take to Google and use variations of that misnomer while trying to find us. Unfortunately we don't rank in Google for this keyword, and its costing us thousands in lost sales. I've been slowly building the misnomer into the content of our site in hopes that the spiders will pick up on it. It has started to work in the last couple weeks, but we're nowhere near the top (and we are #1 and #2 for most of our other prime keywords.) The site which sells the product is specialized, and only sells this specific product (in different models, but they're all the same product essentially.) With that in mind, I'm trying to figure out the best way to attack a new keyword. I know that normally you would dedicate a specific page (in an eCommerce store probably that product's own page) to employ your SEO tactics. However, because this site specializes in this product and offers different models and information about it I'm confused about the best approach. Does Google take into consideration the entire site a s whole, or are the pages within my site competing against each other for rank?
Technical SEO | | ninjaprecision0 -
If you only want your home page to rank, can you use rel="canonical" on all your other pages?
If you have a lot of pages with 1 or 2 inbound links, what would be the effect of using rel="canonical" to point all those pages to the home page? Would it boost the rankings of the home page? As I understand it, your long-tail keyword traffic would start landing on the home page instead of finding what they were looking for. That would be bad, but might be worth it.
Technical SEO | | watchcases0