Can new content be added to a url which has a 301 redirect?
-
I am working on a site which is currently being redesigned. The home page currently ranks highly for relevant search terms, although on the new site the content on this page will be removed.
The solution I was considering, to preserve rankings, was to move the content on the home page to a new url, and use a 301 redirect to help preserve rankings for that particular page.
The question I have therefore, is am I able to add new content to the home page, and have this page freshly indexed accordingly?
Any thoughts or suggestions would be most welcome.
Thanks,
Matt.
-
If mywebsite.com is 301'ed to some other page, then mywebsite.com will no longer be reached buy requests, so the content will never be read.
The content when talking about a 301is irrelevant, all a 301 does is redirect the request. when google follows a link to your old page it is redirected to the new page and the link juice will now fall on the new page. The content on the new page is read instead,
-
Hope I am not missing something obvious but if you are 301ing mywebsite.com then your visitors are not going to see the new homepage let alone the bots.... right?
If the phrases you are ranking for now are still relevant to the site then I would try to find a way to incorporate at least some of that content on the new homepage and then link to the full old homepage content (or a modified version of it if more suitable) from the new homepage - this new page is in effect becoming a landing page for these specific keywords (assuming that the new homepage does not manage to keep the rankings itself).
-
If you are considering 301'ing the existing homepage to a new url, I would not recommend it. In most sites, the longstanding homepage is the most authoritative page. 301ing it will not pass all of that authority to the new page.
If you like the content on the old homepage, then just put it on a different url and at some point Google will figure that out. If it doesn't or takes a while, you are no worse off. Remember, the content on the existing homepage will not perform as well on a new url. But, it sounds like you've already made the choice to make the homepage content different, so that is water under the bridge.
-
Moving the content over and 301ing the old URL will do that. You'll see a dip in ranking, then a recovery period (usually weeks as opposed to months). That's your best bet when you are forced to make a move like that. Ideally, you'd find a way to keep the content where it is, but if that's not possible, then the 301 will do.
-
Thanks for your response William.
It was more the second scenario I was referring to, but to clarify.
Content from mywebsite.com would be moved to mywebsite.com/new-url, with 301 redirect added to mywebsite.com
New content would be added to mywebsite.com
Thanks for your clarification that bots would henceforth ignore mywebsite.com; naturally this is really not what I want.
So, really just wondering if there is an effective alternative I can use. As mentioned, the current home page is ranking well, but the redesign necessarily involves removing the current content.
Essentially I'm looking for a way to preserve rankings...
Thanks, Matt.
-
If you are referring to adding new content to the new homepage after the old home page is redirected, than yes. You can add additional content to pages that have 301s redirecting to them and they will update in the index.
If you are referring to adding content on the old homepage that is 301'd and have it update on the new page, that will not work. Browsers and bots read the .htaccess and move on. Bots won't crawl that old URL anymore.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New URL Structure
Hi Guy's, For our webshop we're considering a new URL structure because longtail keywords to rank so well. Now we have /category (main focus keywords)
Technical SEO | | Happy-SEO
/product/the-product345897345123/ (nice to rank on, not that much volume) We have over 500 categories and every one of them is placed after our domain. Because i think it's better to work with a good structure and managed a way to make categories and sub-categories. The 500 categories may be the case why not every one of them is ranking so well, so that was also the choice of thinking about a new structure. So the new URL structure will be: /category (main focus keywords)
/category/subcat/ (also main focus keywords) Everything will be redirect (301, good way), so i think there won't be to much problems. I'm thinking about what to do with the /product/ URL. Because now it will be on the same level as the subcategories, and i'm affraid that when it's on that level, Google will give the same value to both of them. My options that i'm considering are: **Old way **
/product/the-product-345897345123/ .html (seen this on big webshops)
/product/the-product-345897345123.html/ Level deeper SKU /product/the-product/345897345123/ What would you suggest? The new structure would be 20 categories 500+ sub's devided under main categories 5000+ products Thanks!0 -
301 Redirect non existant pages
Hi I have 100's of URL's appearing in Search Console for example: ?p=1_1 These go to on to 5_200 etc.. I have tried to do htaccess and the mod rewrite is on as I can redirect directories to the root i.e RewriteRule ^web_example(.*)$ /$1 [R=301,N,L] However I have tried all kinds of variations to redirect ?p= and either it doesn't work at all or it crashes the website. Can anyone point me in the right direction to fix this.
Technical SEO | | Cocoonfxmedia0 -
Increase 404 errors or 301 redirects?
Hi all, I'm working on an e-commerce site that sells products that may only be available for a certain period of time. Eg. A product may only be selling for 1 year and then be permanently out of stock. When a product goes out of stock, the page is removed from the site regardless of any links it may have gotten over time. I am trying to figure out the best way to handle these permanently out of stock pages. At the moment, the site is set up to return a 404 page for each of these products. There are currently 600 (and increasing) instances of this appearing on Google Webmasters. I have read that too many 404 errors may have a negative impact on your site, and so thought I might 301 redirect these URLs to a more appropriate page. However I've also read that too many 301 redirects may have a negative impact on your site. I foresee this to be an issue several years down the road when the site has thousands of expired products which will result in thousands of 404 errors or 301 redirects depending on which route I take. Which would be the better route? Is there a better solution?
Technical SEO | | Oxfordcomma0 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
301 Redirect
Need a little bit of help on this one. I have a product page which actually has 3 products on the page in question: www.example.com/products I thought it would be best for each product to have a page on its own: www.example.com/product-1 www.example.com/product-2 www.example.com/product-3 however my question is: The page with the 3 products www.example.com/products where should the 301 go to? Can you do a 301 to all the new product pages? Hope that makes sense Kind Regards,
Technical SEO | | Paul780 -
What are the impact of doing URL Rewriting instead of 301 redirections whille optimizing a blog?
In WordPress, with the ALL In ONE SEO pluggingm we've optimze the permalinks to show more keewords in the URL'. What can be the impact?
Technical SEO | | webit400 -
301 redirect issues
Hi all, I'm hoping someone will be able to help me with an extermley frustrating problem with 301 redirects in .htaccess. Basically I'm trying to redirect some old pages (from our old website) that stil rank to the new equivilent. For example - old url = www.domain.com/frames/news/company-news/news-reader.php?newsStoryID=395 New www.domain.com/news/article-title I've tried the simple redirect 301 /frames/news/company-news/news-reader.php?newsStoryID=395 http://www.domain.com/news/article-title But this doesnt work. I've also tried - RewriteEngine on
Technical SEO | | EclipseLegal
RewriteCond %{QUERY_STRING} ^newsStoryID=395$
RewriteRule ^/news-reader.php$ http://www.domain.com/news/article-title/? [L,R=301] Could anyone help? I've followed lots of tutorials that all match the above but it just doesn't work! The only other thing within the htaccess file is from wordpress for pretty permalinks - BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress Many thanks in advance!0 -
301 Redirection of entire section to the homepage
Hi Guys, So here's the deal. Let's say I have a site at mysite.com/ which talks about tomatoes, and I also have a subsection that talks about potatoes at mysite.com/potatoes I want to stop providing information about potatoes altogether so i'm thinking about doing a 301 redirection from all of the pages at mysite.com/potatoes(.*) to the home page. The thing is, mysite.com/potatoes actually has a great page authority (3475 links from 145 domains) so I really don't wan to lose all that juice... Here are my questions: Will the links be added to the ones i have for the homepage already? Since my home page and my /potatoes section ranked for 2 different subjects, how is this transfer going to affect my rankings for the homepage? will it now also rank for both tomatoes AND potatoes? How much time does it usually take for google to recognize the 301 and pass the link juice? Any other tips on optimizing this process? Thank you for your time! -francois
Technical SEO | | nyakim0