What Are Latest Internal Linking Strategies?
-
I have been doing a little research, but all the articles are really old. Even the Moz site page is pretty old.
So I am wondering, has the strategy changed? Is it OK to still use internal links with your keywords in them? Do you have multiple links on a page? What about a blog post? Do you no follow?
What are the thoughts out there on this?
-
Hi,
Just saw this article and recalled your question. Using exact match for internal linking is still ok; however, it's true only if you use it occasionally. If it's over used, it's still bad for SEO as you can get over optimized penalty. I guess the best is to mix and match and do some co citation/co occurrence with long tail keywords.
https://blog.kissmetrics.com/avoid-over-optimizing/
Thank you!
-
Yes, that makes sense. It doesn't appear that the google algorithms are penalizing for keyword anchor text on internal links unless you way overdue it and turn your site into a spamfest.
-
Hi Tommy,
Looking at your links, that pages deals with external links. If you read the comments, it seems Neil thinks internal links with keyword anchor text is still ok.
-
Hi,
Some of the old Internal Linking practices still apply. You should still continue to link internally to pass on page ranks and continue to link to deeper pages within your site. However, there are some updates on the anchor text you use to internal link or even linking to external sites.
Optimized Anchor Texts were targeted by Penguin 3.0 or whatever numbering system some people use. Using exact match keywords or any keyword rich anchor text are pretty much dangerous to use or any sort of anchor text optimization. One of the update is to link naturally or relevant keywords as anchor text to avoid being hit.
Here is an article from Quick Sprout on Penguin 3.0 update that talked about Anchor Text http://www.quicksprout.com/2014/05/14/how-to-avoid-getting-slaughtered-by-penguin-3-0/
Hope this helps.
-
Use your links in a fashion that allows users to spend more time on the site. The more a site is seen as a positive resource of information, the better it will succeed for users and ranking. These can be both keyword and broad match.
Example one: You can use this tool to find out more about keyword research.
Example two: XYZ company has created a keyword research tool to help find relevant keywords.
(Bold text above would be links) We have found it successful to link as if you were speaking to a live person. As you touch on certain subjects or points of interest, use those opportunities to offer additional information as links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links Questions and advice?
I have a website which has a fair few link assets that are doing very well (a lot of really powerful sites have link to them with follow links) but my commercial pages are not doing as well as a lot of sites without any other investment than (mediocre) links direct to there commercial pages with at least 10% of them carrying the money anchor text. Even pages we have had a few links for with generalized real anchor text and reasonable links do not do as well as the above due to none of them carrying the money keyword? Is it me or does google still rely on links to the commercial page and keywords with anchor text to match the money term?
Intermediate & Advanced SEO | | BobAnderson0 -
Will an inbound follow link on a site be devalued by an inbound affiliate link on the same site?
Hey guys, quick question I didn't find an answer to online. Scenario: 1. Site A links to Site B. It's a natural, regular, follow-link 2. Site A joins Site B's affiliate program, and adds an affiliate link Question: Does the first, regular follow link get devalued by the second affiliate link? Cheers!
Intermediate & Advanced SEO | | ipancake0 -
Do links from twitter count in SEOMoz's Toolbar link count?
I am using the Chrome extension and looking at a SERP, when a page is said to have 2000 incoming links, does that include tweets with a link back to this page? What about retweets. Are those counted separately or as one? And what about independent tweets that have exactly the same content (tweet text + link)
Intermediate & Advanced SEO | | davhad0 -
Links with Parameters
The links from the home page to some internal pages on my site have been coded in the following format by my tech guys: www.abc.com/tools/page.html?hpint_id=xyz If I specify within my Google Webmaster tools that the parameter ?hpint_id should be ignored and content for the user does not change, Will Google credit me for a link from the home page or am I losing something here. Many thanks in advance
Intermediate & Advanced SEO | | harmit360 -
One Way Links vs Two Way Links
Hi, Was speaking to a client today and got asked how damaging two way links are. i.e. domaina.com links to domainb.com and domainb.com links back to domaina.com. I need a nice simple layman's explanation of if/how damaging they are compared to one way links. And please don't answer with you lose link juice as I have a job explaining link juice.... I am explaining things to a non techie! Thank you!!
Intermediate & Advanced SEO | | JohnW-UK0 -
Do I have any harmful links? If so, what should I do?
URL in question: www.nasserilegal.com/criminal.html I'm using OSE and see some questionable backlinks. At first glance, if you look at the page authority and domain authority, they look great. Once you go to the actual pages, they look spammy. If the links are hurting the rankings for the site, should I try to remove the links manually or just ignore and continue to build good quality links or even build a new site? I noticed for the last couple of weeks, the rankings started to slip. Thanks in Advance, Lucas
Intermediate & Advanced SEO | | micasalucasa0 -
Internal Site Structure Question (URL Formation and Internal Link Design)
Hi, I have an e-commerce website that has an articles section: There is an articles.aspx file that can be reached from the top menu and it holds links to all of the articles as follows: xxx.com/articles/article1.aspx
Intermediate & Advanced SEO | | BeytzNet
xxx.com/articles/article2.aspx I want to add several new articles under a new sections, for example a complete set of articles under the title of "buying guide" and the question is what would be the best way? I was thinking of adding a "computers-buying-guides.aspx" accessible from the top menu / footer and from it linking to: xxx.com/computer-buying-ghudes/what-to-check-prior-to-buying-a-laptop.aspx
xxx.com/computer-buying-ghudes/weight-vs-performance.aspx
etc. Any thoughts / recommendations? Thanks0 -
Image Links Vs. Text Links, Questions About PR & Anchor Text Value
I am searching for testing results to find out the value of text links versus image links with alt text. Do any of you have testing results that can answer or discuss these questions? If 2 separate pages on the same domain were to have the same Page Authority, same amount of internal and external links and virtually carry the same strength and the location of the image or text link is in the same spot on both pages, in the middle of the body within paragraphs. Would an image link with alt text pass the same amount of Page Authority and PR as a text link? Would an image link with alt text pass the same amount of textual value as a text link? For example, if the alt text on the image on one page said "nike shoes" and the text link on the other page said "nike shoes" would both pass the same value to drive up the rankings of the page for "nike shoes"? Would a link wrapped around an image and text phrase be better than creating 2 links, one around the image and one around the text pointing to the same page? The following questions have to do with when you have an image and text link on a page right next to each other, like when you link a compelling graphic image to a category page and then list a text link underneath it to pass text link value to the linked-to page. If the image link displays before the text link pointing to a page, would first link priority use the alt text and not even apply the anchor text phrase to the linked page? Would it be best to link the image and text phrase together pointing to the product page to decrease the link count on the page, thus allowing for more page rank and page authority to pass to other pages that are being linked to on the page? And would this also pass anchor text value to the link-to page since the link would include an image and text? I know that the questions sound a bit repetitive, so please let me know if you need any further clarification. I'd like to solve these to further look into ways to improve some user experience aspects while optimizing the link strength on each page at the same time. Thanks!
Intermediate & Advanced SEO | | abernhardt
Andrew0