Competitor is interlinking between his websites
-
I have a competitor who ranks in the first page for all his keywords and i found out in open site explorer that he has been interlinking between websites and it is obvious because he owns the same domain but different countries. for example,
www.example.id (indonesia)
www.example.my (malaysia)
www.example.sg (singapore)
(asian countries domain)
my question here is this even consider "white hat"?
I read one of the blog post from moz and here is the quote
"#7 - Uniqueness of Source + Target
The engines have a number of ways to judge and predict ownership and relationships between websites. These can include (but are certainly not limited to):
A large number of shared, reciprocated links
Domain registration data
Shared hosting IP address or IP address C-blocks
Public acquisition/relationship information
Publicized marketing agreements that can be machine-read and interpretedIf the engines determine that a pre-existing relationship of some kind could inhibit the "editorial" quality of a link passing between two sites, they may choose to discount or even ignore these. Anecdotal evidence that links shared between "networks" of websites pass little value (particularly the classic SEO strategy of "sitewide" links) is one point many in the organic search field point to on this topic."
will interlinking between your sites will be ignored by google in the future? is this a time bomb method or it is fine doing so? Because as far as concern my competitor is actually ranking on the first page for quite some time.
-
Hi there,
The answer here is always very subjective. It is perfectly natural for businesses to link their sites together. Why would you not do that? Google understands this; the relationship between businesses owned by the same entity can and should be partially represented by links. Moz links to Open Site Explorer's website. Amazon.co.uk can link to Amazon.fr. If I link my blog to a website promoting consulting services, this is natural and fine.
What Google and other search engines want to figure out and discount is if you create a huge network of websites, attempt to obscure the fact that they are all owned by you, and link them together in some pattern that attempts to increase the SEO value or all or some of them. That's manipulative and you can't expect such a tactic to work in the long term. Effectively hiding a network like this is usually costly and time-consuming and barely worth the effort in the end (although some folks still do it very well).
Google likely doesn't pass the highest amount of authority between links where the linking sites are clearly owned by the same person or company, but there is nothing "wrong" with interlinking the sites you own.
Your competitor is likely ranking well due to a number of factors, not just because their websites are linked together.
-
so how is this different from a person who own 10 blogs and interlink between the blogs? i know that way is wrong and how is that different from this? just because the person own the same domain name?
-
I think, this links are neccesary. Do not forget the main reason: You need to tell your users you have this page. And they doesn't know it if you doesn't have a link.
Different one it's if google ignores the link, but i do not think who they can be a timed bomb. As i've told, these links are neccesary.
For example, if you have your page in two languages on two domains, you have the link to the another lang in the another domain. That's black hat seo? I do not think so.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our forum links are redirecting to high spammy & NSFW sites: Any impact on main website?
Hi all, We have a discussion forum like subdomain.website.com. Some spammers have created many links with our subdomain URL which are redirecting to high spammy and NSFW sites (Not sure how they did). We are trying to stop the redirects. So far many visitors and bots have recorded visits to these spammy sites with our URL. Will this impact our website anyhow ? I noticed that our website spam score has been increased and not sure if this is coincidental or penalized. Ranking even dropped without manual actions. I wonder how much of this subdomain activity will impact main website? Please advise.
White Hat / Black Hat SEO | | vtmoz1 -
Our webpage has been embedded in others website using iframe. Does this hurts us in rankings?
Hi all, One of our partners have embedded our webpage in their website using iframe such a way that anybody can browse to any page of our website from their website. It's said that content in iframes will not get indexed. But when I Google for h1 tag of our embedded webpage, I can see their website in SERP but not ours which is original. How it's been indexed? Is this hurting us in rankings? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Spammy Website Framed My Site & Stole Rankings
Hi One of the pages of my website was starting to gather some real traction in Google rankings and hit 3500 visitors per day. This is the page: http://www.naturallivingideas.com/drinking-apple-cider-vinegar-benefits/ On 11th January search traffic to this page fell to virtually 0. The rest of the site rankings were unaffected. Yesterday I tried searching for some of the main keywords I was ranking for and instead of my search listing, this was appearing: Image: http://www.naturallivingideas.com/wp-content/uploads/2017/01/weird-rankings.jpg It is in the exact position I was ranking in, but instead this evn . moe site has stolen my ranking. Upon opening the website, it is simply my original article page in an iframe. If you look at the source code of the offending website, you will see what I mean. Hopefully now you are getting a 403 forbidden error as my host blocked referrals from that site but they still hold my rankings. Has anyone ever seen this before? How was this done? And how can I get my ranking back? Thanks in advance, James
White Hat / Black Hat SEO | | JamesPenn0 -
Removing duplicated content using only the NOINDEX in large scale (80% of the website).
Hi everyone, I am taking care of the large "news" website (500k pages), which got massive hit from Panda because of the duplicated content (70% was syndicated content). I recommended that all syndicated content should be removed and the website should focus on original, high quallity content. However, this was implemented only partially. All syndicated content is set to NOINDEX (they thing that it is good for user to see standard news + original HQ content). Of course it didn't help at all. No change after months. If I would be Google, I would definitely penalize website that has 80% of the content set to NOINDEX a it is duplicated. I would consider this site "cheating" and not worthy for the user. What do you think about this "theory"? What would you do? Thank you for your help!
White Hat / Black Hat SEO | | Lukas_TheCurious0 -
If I am getting links on competitor websites, is it safe to assume those competitors are doing this to hurt our SEO?
We have received a few notification from Google Webmaster Tools and Moz that our competitors have "mentioned" our page on their website. This is incredibly odd as you wouldn't think they'd want to do this. Further, when I go to the page that we are supposedly mentioned on, the link to our site is not on the page. What is going on? Thank you in advance for your insights!!
White Hat / Black Hat SEO | | brits0 -
Is there a danger linking to and from one website too many times?
Basically my webdeveloper has suggested that instead of using a subfolder to create an English and Korean version of the site I should create two different websites and then link them both together to provide the page in English, or in Korean, which ever the case may be. My immediate reaction is that search engines may perceive this kind of linking to be manipulative, as you can imagine there will be a lot of links (One for every page). Do you think it is OK to create two webpages and link them together page by page? Or do you think that the site will get penalized by search engines for link farming or link exchanging. Regards, Tom
White Hat / Black Hat SEO | | CoGri0 -
A site is using their competitors names in their Meta Keywords and Descriptions
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
White Hat / Black Hat SEO | | PeterConnor0 -
competitor sites link to a considerable amount of irrelevant sites/nonsense sites that seem to score high with regard to domain authority
According to my recent SEOmoz links analysis, my competitor sites link to a considerable amount of irrelevant sites/nonsense sites that seem to score high with regard to domain authority... e.g. wedding site linking to a transportation attorney's website. Aother competitor site has an overall of 2 million links, most of which are seemingly questionable index sites or forums to which registration is unattainable. I recently created a 301 redirect, and my external links have yet to be updated to my new domain name in SEOmoz. Yet, by comparing my previous domain authority rank with those of the said competitor sites, the “delta” is relatively marginal. The SEOmoz rank is 21 whereas the SEOmoz ranks of two competitor sites 30 and 33 respectively. The problem is, however, is to secure a good SERP for the most relevant terms with Google… My Google pagerank was “3” prior to the 301 redirect. I worked quite intensively so as to receive a pagerank only to discover that it had no affect at all on the SERP. Therefore, I took a calculated risk in changing to a domain name that translates from non-latin characters, as the site age is marginal, and my educated guess is that the PR should rebound within 4 weeks, however, I would like to know as to whether there is a way to transfer the pagerank to the new domain… Does anyone have any insight as to how to go about and handling this issue?
White Hat / Black Hat SEO | | eranariel0