How would you optimize a new site?
-
Hi guys, im here to ask based on your personal opinion.
We know in order to rank in SEO for a site is to make authority contents that interest people. But what would you do to increase your ranking of your site or maybe a blog post?
leaving your link on blogs comment seem dangerous, nowadays. Is social media the only way to go? Trying to get people to write about you? what else can be done?
-
First of all, all comment sections I have ever seen on blogs are nofollow links so they are really a waste of time in terms of SEO, in terms of driving traffic they are ok.
Spend time writing quality over quantity content, but more importantly when writing it have a list of news sites / blogs / contacts in mind who you are planning on outreaching the article too.
The hardest part is the outreach, anyone can write a great article, but you need to get it picked up and distributed. In an ideal world, you would all ready have made contact with the journalists before hand and see what articles they want.
IMO journalist are very busy and if you can provide them with a great article which happens to include a link to your site, if they are rushing to hit a deadline, then you have a higher % chance of it being accepted on their site.
Social media the way to go: depends on what industry you operate in some industries this could be a complete waste of time. Especially if you are a B2B company. Plus with Facebook's latest algorithm update its actually quite hard to get a social media post in front of your audience.
Biggest tip would be, quality articles over quantity and spend as much if not more time on outreach to relevant blogs, websites to get your content picked upto and linked to.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Moz is showing Spam Score at my New Domain?
Hi folks I just registered a new domains boring magazine but I forgot to check the spam score. Recently, I checked and it showing spam score of 46% without any backlinks. You can check the domain age is 30 Days only till now. Need your recommendations on how can I reduce it and on which basis Moz showing it as spams? sp.PNG
White Hat / Black Hat SEO | | ImranZahidAli0 -
Our forum links are redirecting to high spammy & NSFW sites: Any impact on main website?
Hi all, We have a discussion forum like subdomain.website.com. Some spammers have created many links with our subdomain URL which are redirecting to high spammy and NSFW sites (Not sure how they did). We are trying to stop the redirects. So far many visitors and bots have recorded visits to these spammy sites with our URL. Will this impact our website anyhow ? I noticed that our website spam score has been increased and not sure if this is coincidental or penalized. Ranking even dropped without manual actions. I wonder how much of this subdomain activity will impact main website? Please advise.
White Hat / Black Hat SEO | | vtmoz1 -
Server and multiple sites
We have multiple sites selling similar products in different ways but have always kept them separate on the off chance that google does not like it or they penalize one site. We have always put them on different servers but now thinking for performance as they are on shared hosting to put them on a single server which would be our own but we do not know the SEO considerations. We can assign multiple IPs to a server but I am not 100% sure whether there is still a negative impact of running multiple sites on the same server even if from a different IP. Any help would be appreciated, what I am really asking is could if they are on the same server with different IP's be still linked together by google?
White Hat / Black Hat SEO | | BobAnderson0 -
Homepage not ranking for targeted keywords (established site with somewhat ok UR&DR)
Hello everyone, i have a question regarding my homepage issue. My homepage is not showing up in google search result for all the keywords except brand name. I have checked the following things to make sure my homepage is working properly. 1.The page is indexed. 2.No canonical issues 3.No robots.txt issues. 4.Ahrefs UR45 DR55 while my competitors ranking in 2nd and 3rd page have lower UR and DR Have tens of thousands of backlinks but i think most of them are legit I suspect the problem might be the hoempage has more than 70 Anchor text (Internal links) working as directory, and many of them contain the keywords we are targeting. Will that be the reason my homepage is not ranking at all? Since the google might consider it as keyword stuffing and penalize my homepage for that. What are your thoughts on this? Any suggestion would be greatly appreciated!
White Hat / Black Hat SEO | | sufanfeiyan0 -
Google Answer Box Optimization?
Anyone have any luck in optimizing your site to show up in the Google Answer Boxes that popup for informational queries? (for example: "what is seo?") I've read many of the articles that have been written on the subject, and have been able to show up for many queries by a) ranking high organically, b) placing the question at the top of the page, and then answering it succinctly. However, for one term a competitor continues to show up in the answer box instead of us, despite their site ranking lower organically in the search results. Anyone have any experience/advice for replacing a competitor in the Answer Box? Thanks!
White Hat / Black Hat SEO | | TakeshiYoung2 -
How to re-rank an established website with new content
I can't help but feel this is a somewhat untapped resource with a distinct lack of information.
White Hat / Black Hat SEO | | ChimplyWebGroup
There is a massive amount of information around on how to rank a new website, or techniques in order to increase SEO effectiveness, but to rank a whole new set of pages or indeed to 're-build' a site that may have suffered an algorithmic penalty is a harder nut to crack in terms of information and resources. To start I'll provide my situation; SuperTED is an entertainment directory SEO project.
It seems likely we may have suffered an algorithmic penalty at some point around Penguin 2.0 (May 22nd) as traffic dropped steadily since then, but wasn't too aggressive really. Then to coincide with the newest Panda 27 (According to Moz) in late September this year we decided it was time to re-assess tactics to keep in line with Google's guidelines over the two years. We've slowly built a natural link-profile over this time but it's likely thin content was also an issue. So beginning of September up to end of October we took these steps; Contacted webmasters (and unfortunately there was some 'paid' link-building before I arrived) to remove links 'Disavowed' the rest of the unnatural links that we couldn't have removed manually. Worked on pagespeed as per Google guidelines until we received high-scores in the majority of 'speed testing' tools (e.g WebPageTest) Redesigned the entire site with speed, simplicity and accessibility in mind. Htaccessed 'fancy' URLs to remove file extensions and simplify the link structure. Completely removed two or three pages that were quite clearly just trying to 'trick' Google. Think a large page of links that simply said 'Entertainers in London', 'Entertainers in Scotland', etc. 404'ed, asked for URL removal via WMT, thinking of 410'ing? Added new content and pages that seem to follow Google's guidelines as far as I can tell, e.g;
Main Category Page Sub-category Pages Started to build new links to our now 'content-driven' pages naturally by asking our members to link to us via their personal profiles. We offered a reward system internally for this so we've seen a fairly good turnout. Many other 'possible' ranking factors; such as adding Schema data, optimising for mobile devices as best we can, added a blog and began to blog original content, utilise and expand our social media reach, custom 404 pages, removed duplicate content, utilised Moz and much more. It's been a fairly exhaustive process but we were happy to do so to be within Google guidelines. Unfortunately, some of those link-wheel pages mentioned previously were the only pages driving organic traffic, so once we were rid of these traffic has dropped to not even 10% of what it was previously. Equally with the changes (htaccess) to the link structure and the creation of brand new pages, we've lost many of the pages that previously held Page Authority.
We've 301'ed those pages that have been 'replaced' with much better content and a different URL structure - http://www.superted.com/profiles.php/bands-musicians/wedding-bands to simply http://www.superted.com/profiles.php/wedding-bands, for example. Therefore, with the loss of the 'spammy' pages and the creation of brand new 'content-driven' pages, we've probably lost up to 75% of the old website, including those that were driving any traffic at all (even with potential thin-content algorithmic penalties). Because of the loss of entire pages, the changes of URLs and the rest discussed above, it's likely the site looks very new and probably very updated in a short period of time. What I need to work out is a campaign to drive traffic to the 'new' site.
We're naturally building links through our own customerbase, so they will likely be seen as quality, natural link-building.
Perhaps the sudden occurrence of a large amount of 404's and 'lost' pages are affecting us?
Perhaps we're yet to really be indexed properly, but it has been almost a month since most of the changes are made and we'd often be re-indexed 3 or 4 times a week previous to the changes.
Our events page is the only one without the new design left to update, could this be affecting us? It potentially may look like two sites in one.
Perhaps we need to wait until the next Google 'link' update to feel the benefits of our link audit.
Perhaps simply getting rid of many of the 'spammy' links has done us no favours - I should point out we've never been issued with a manual penalty. Was I perhaps too hasty in following the rules? Would appreciate some professional opinion or from anyone who may have experience with a similar process before. It does seem fairly odd that following guidelines and general white-hat SEO advice could cripple a domain, especially one with age (10 years+ the domain has been established) and relatively good domain authority within the industry. Many, many thanks in advance. Ryan.0 -
How to recover my site from -50 penalty
One of my sites was hit after Google confirmed its panda 3.2 update. The site ranked very well for many heavy traffic keywords in my niche. But all of a sudden, 80% of the keywords which ranked high in the previous dropped 50 in SERP. I know it is a -50 penalty , but i do not know how to recover from it. The link building campaign is almost the same as before and all of the articles are unique. BTW, i have two image ads on the sidebar and 7 affiliate links on the bottom of the page. Any input will be great appreciated !
White Hat / Black Hat SEO | | aoneshosesun0 -
Link Building: High Ranking Site vs. Relevancy
Hello, When link building, is it acceptable to link with a site that has high authority but has minimal relevancy to our site? For example, if we sell nutritional products and the link exchange would be with a site that relates to free coupons, would that work? Also, if we are publishing articles on other sites, should we also publish them on our own site? Should we add "nofollow" if we publish them in our site?
White Hat / Black Hat SEO | | odegi0