Higher PA and DA but lower ranking?
-
I am having problem with my product pages not ranking as high as I would expect them to be.
http://i.imgur.com/z3aTwUG.png (or see attachement)
This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking?
-
I agree with the sentiment here, Moosa, but know that PA and DA do take link quality into account, and they won't necessarily go up when you get new links. There's actually a huge number of factors that goes into calculating those metrics. (Check out our overview of Page Authority here, and of Domain Authority here.)
For example, both metrics consider MozTrust, which measures the inherent "trust value" of linking sites. So to use a pretty simple scenario, if you gain a few links from less-trusted (but not necessarily bad) sites, and lose one link from a very high-trust site, you may actually see PA and DA decrease.
It's not unheard of for a high-trust site to go offline and drop the DA and PA of any sites it had linked to, as well as sites those sites link to. That's one of the reasons that we generally recommend using DA and PA to benchmark yourself against your competitors rather than as an absolute measure of your "rankability." Make sense?
Just wanted to set the record straight.
-
I'm fully agree with Moosa and he explained very welll.
Thanks
-
PA and DA might indicate how many links are pointing back to your website but this is not the only thing that is important to consider when plan ranking better in SERPs from the targeted key phrases.
Again, DA increases when links pointing to your website increases but it does not measure quality of link and how relevant it is to your website. Other things you should consider including is quality of content on the website, internal linking, how powerful the link is and few more.
There are times when you actually deserve better ranking but some websites are outranking you using tactics that are prohibited by Google. In that case you can report them to Google or wait for the update as these things usually cutoff as soon as the Google launches the algo update.
Hope this helps!
-
Hi Entertainment,
I am sharing an old post & an article by Matt some quotes from moz staff & SEO Expert on this.
http://moz.com/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me
http://moz.com/community/q/high-da-pa-and-a-grade-at-page-level-not-ranking-in-serp-why
Keri Morgret said that on the same issue "Google uses their own algorithm, and we haven't been able to convince them to use Moz Metrics for ranking or to give us access to an API for their algorithm."
Hope it helps.
Thanks
-
Try getting back to the basics. Create an audit for the website, for the webpages that you'd like to rank for. Check for accessibility.
For example on one of our projects a simple development error caused our new content to be hidden from search engines (a simple content tab that had an issue with Javascript).
Sometimes getting back to the basics and creating an auditing for our website could highlight issues that stop us from ranking on top 10 spots.
-
Thanks Keszi. Yes it's not a ranking guarantee (as nothing is). It just feels like we're doing something horribly wrong. We write unique texts for our products, we get an A grading in the on-page grader, we have rich content on the page....
-
Domain Authority (DA) - indicates how likely a domain is to rank based on how authoritative search engines consider it to be based on its backlink profile.
Page Authority (PA) - indicates how likely a page is to rank based on how authoritative search engines consider it to be because of which sites link to it
I have quoted these from the Moz Glossary.
It is important to highlight the usage of the word Likely! Having higher DA or PA doesn't necessary mean, that you are going to outrank a specific website. DA and PA are mostly based upon the links that a specific website/webpage get. (at least this is how I look at it).
There are so many other things that could influence a webpage's rankings.
I hope it helped,
Keszi
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will I cannibalize a ranked product by introducing a new product in the series with the same keywords?
Currently http://aoi-corp.com/safety-monitors/series-1000 ranks #4 for Oxygen Deficiency Monitor, the newer product http://aoi-corp.com/oxygen-deficiency-monitor/series-1300-oxygen-deficiency-monitor needs to rank for the same keyword. Will I hurt the Series 1000 ranking? Thoughts/advice on strategy? Thanks.
On-Page Optimization | | JJSAMRA0 -
Does RSS Feed help to rank better in Google?
Hello, I heard RSS Feed helps in ranking. However, I am not sure if I should enable RSS Feed or not. Whenever I publish an article on my site , I see that many other websites have leeched my Feed and get's the same article I written published with a nofollow backlink to my website article. The worst part is that my article doesn't appear in Google search, but the website which copied my article gets ranked in Google. Although the article gets index on google (checked by using site:website.com). Although some articles show up after 24 hours by ranking higher from the sites which copied my article. Any idea what should I do? Thank you
On-Page Optimization | | hakhan2010 -
Do sites with more pages rank better?
If a site has more pages and also has good internal linking, then logically it would rank better. Is this the case? Should I be building big (but high quality) sites?
On-Page Optimization | | T0BY0 -
Disavowed links, updated website etc - still no ranking improvements
Hi, Could anyone take a look at www.artificialgrass4u.co.uk - a few years ago it used to rank highly for 'artificial grass' ... then when Google rolled out its algorithms punishing websites with poor links it lost all it's rankings. We've disavowed almost all of the bad links, and have been adding new optimised content etc over the past few months but rankings still haven't improved. Is there anything I'm missing? Thanks
On-Page Optimization | | icansee0 -
Does hosting server location affect my local google page rank
Hi All, This is my first (of many I would say) questions. My clients site is in Ireland but the hosting service is in Canada. So when i use the MozBar it states that the IP is in Canada. Will this affect my page ranking in Dublin, Ireland? The company is a plumbing service so we would only want local Dublin customers. Thanks so much and I hope someone can help me out. cheers, Aidan
On-Page Optimization | | aidanlawlor0 -
Troubleshooting Drop in Rank - could it be one of these?:
At nlpca(dot)com, we've had a drop in rank of like 13 slots for our main term "NLP". Could this be caused by?: Adding keywords to title and meta tags that are not completely relevant to page. For example, "degree programs" on this page http://www.nlpca.com/DCweb/nlp-salt-lake-city-and-bay-area The word "degree" and "programs" do not show up on that page, but "program" does. Our courses are 'certification programs' but maybe 'degree programs' is not close enough. Adding keywords to title that do not show up in page. The same keyword "degree programs" is a good example. Another example is the keyword "learn about NLP" on this page: http://www.nlpca.com/DCweb/learn-about-nlp-techniques Targeting 2 different locations (California and Utah) Having our title 2 characters too big on the home page (we used to) And lastly, Do you think our ranking drop is reversible if it's on-site SEO? Thanks!
On-Page Optimization | | BobGW0 -
Why does http://www.southernhearth.com rank so well for patio furniture and outdoor furniture?
I was looking at the competitiveness of ranking for the keywords "patio furniture" & "outdoor furniture" and was shocked to see www.southernhearth.com ranking so well. While I am just getting into the research, I was unable to see anything that would justify it's rank. What are your thoughts?
On-Page Optimization | | Mattbyo0 -
Whats the best way to rank high for several different keywords?
I Have a print website www.print.dor2dor.com and we print 100's of products. I was wandering what is the best way to rank high for severall keywords as we dont want to just rank high for printing because when people are searching they normally type in the product they are looking for with printing at the end of it.
On-Page Optimization | | WillFrank0