Best Ways To Get Influencers To View A Guide Document
-
Hi There,
We have recently put together a really good guide for our client as our buying persona research proved it needed one. I am stuck though in two minds at the best way to promote it for maximum visiblity and possiblly influencer linkage.
Would you recommend using the pdf as lead gen where people need to enter their email address and name to download it or should I be on it's own page as a possible power page. If I do it as a lead gen how do I outreach to it. Could I send influencers a link to view it privately for review or what method have people found useful.
Just after general guidance really. Cheers as always.
-
Would you recommend using the pdf as lead gen where people need to enter their email address and name to download it
I would not do that.
If you put it on a pdf and require email to see it, the number of people who actually see it will be fractional. If I was an "influencer" I would not tell my tribe... "hey, check this out!" if they have to give up an email to see it. They will not appreciate that and will be hesitant to go see stuff that I recommend in the future.
Influencers get "hey, look at this!" emails three times a day. So if you are going to solicit them you better have something that is better than freeking awesome, OMG! That's the best I have ever seen!. So, the first thing that I would do is, revisit the article and see if I can improve the text and kick it up three notches with great photos, images, maps, graphs, downloadable spread sheets pre-loaded for their data, links to relevant documents, sources where they can get the supplies that they need. Have the courage to link to documents that are superior to yours for different aspects of the topic. If this document isn't good enough to drop everybody's jaws then the effectiveness of it for your purpose is fractional.
Now that you have that make sure that your most important audience doesn't miss it. I would give it away for free, and promote it on my own website so everyone who visits can't miss seeing my ads for it. It would be on my website and promoted by obvious banner ads, and headline ads to it on every page of the website. Do the same on your Facebook page and on every social presence that you currently use. Invite your tribe to share it with their friends, colleagues, employees, suppliers, customers, family, pets and enemies (the content should be good enough that they do this spontaneously, but suggest this as a trigger). Have obvious share buttons on the page for easy use and as another trigger. If you have a news letter, a news feed, or other method of communicating with your own tribe, send them a really short message that will get them to your website to see this. Have smaller, less vigorous promos that you can include at the bottom of routine email messages, receipts, packing slips, swag and other small items/documents that you spread in the normal course of business.
Now that you have notified your tribe you can go to work on the influencers, who is each worth similar, but customized efforts.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HOW DOES A CANONICAL INFLUENCE OR IMPACT ON A URL WITH BACKLINKS?
I have url A with a canonical to URL B. How is the behavior of the backlinks profile on url A? If some put a backlink to url A count as a backlink for url B?
Link Building | | Linio0 -
Do links in hosted documents help with domain authority?
When giving presentations in our industry, we often find that the PDF or PPT document is then hosted on the origination's domain for download by event attendees. If these files have links, do they count as inbound followed links?
Link Building | | ULCRobotics0 -
Getting Links
Hi, Links from Directories are bad. Links for low quality sites are bad. Paid links are bad. Guest blogging is "maybe rumor has it" google's next big Penguin. Where and how is everybody getting all these great links from, is there anywhere left?? All advice welcomed as we really need good links quick! Thanks
Link Building | | Studio330 -
What are the best Article Submission Syndicates?
We are currently trying to ramp up our link building using article submission syndicates. So far I have researched -SeoCosmo -Isnare -SubmitShop What is everyones opinon on these three website for submitting articles. Can anyone recommend any other good Submission websites? Thanks You!
Link Building | | GladdySEO0 -
New website, small business, niche market --- what's my best link building strategy?
Hi everyone, We are a small company manufacturing a niche product (indoor playground equipment), our new English website (www.funlandiaplaygrounds.com) has just been launched 2 months ago, before that we didn't even have a website in English. As the international sales manager of such a small company, I have to do all the international marketing jobs including SEO, but before this I'm almost a noob on SEO. I've just started the linking building work for our website, after a research on the links of our highest ranked competitors, I have found out that almost ALL of the external links of them come from directories and purchased links, many links are very dubious, please see the open explorer results below: http://www.opensiteexplorer.org/links?page=1&site=www.spiplay.co.uk&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=www.softplay.com%2F http://www.opensiteexplorer.org/links.html?page=1&site=www.china-cheer.com&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.aileplay.com%2F http://www.opensiteexplorer.org/links?site=internationalplayco.com%2F The search keywords is: indoor playground equipment. According to the latest SEO theory and numerous posts I've read here, links from these directories carry very low value, and solely relying on these links may even cause penalty to the website, but the reality is, all these competitors rank on the top as a result of these "spammy" links. For example this website www.aileplay.com that has the highest PA of 64 and rank on the first page on the search result of indoor playground equipment, has tons of spammy links. That is the situation we are facing now, then my questions is: As a small business in such a niche market, what is our best strategy to rank well in a reasonable time, say 3 months to 6 months? I do not think our competitors are very strong and hard to beat, I believe we will beat them in content creation for sure, but what should we do in link building? should we start to get directory links now, as it obviously works for them? Or should we first create more attractive content, then use these content to get natural links BEFORE we submit for directory, as recommended by most link experts here? If so should we just sit back doing nothing before the link worthy content is created and natural links starts to come in? I highly appreciate any comments! DSG_clan
Link Building | | DSG_clan0 -
Link Building the Right Way?
There are still a few things that I need clarifications for link building. I have joined many forums and I am following some big website (Seomoz / search engine watch / search engine land) and such for ideas about link building. There are various different suggestions among them for example about Create a blog, Profile links, Article directories,Web 2.0 submission,Press release submission, Infographic submissions,Company directory submissions,Video submissions,Niche specific directories,Logo/Graphic/Web design directories,Free web directories,Non-English directories,RSS directories,Guest posting,Games Submission's and social bookmarking, Blog commenting, Forum posting.Q&A,Wiki Links,Local listings,Getting trackbacks. one would say to use it the other would say not to, can you please guide as to what is the right way to follow these suggestions. Also nofollow backlinks have any effect on the SERP? Thanks.
Link Building | | KLLC1 -
Is it worth the $325.00 to join the BBB just to get the link?
Trying to build as many quality links as possible. Saw a suggestion on a recent blog to join the BBB but it cost $325.00. Is it worth it?
Link Building | | katazoom0 -
Marketing URLs - best practices
Hi, We do have a consistent url structure like http://www.company.com/productname-london
Link Building | | ecnic
http://www.company.com/productname-auckland
etc. Now marketing wants to include each URL in our yearly printed catalogue.
Out of marketing reasons (I agree with that), they think the URLs are too long and should be for example: http://www.company/london
http://www.company/auckland
etc. Our brochure is very important for direct customers and we have a target group that actively uses the internet and social media and therefore will pick up these links. Even if we do correct redirects in the background - couldn't we have the problem
that we have a double set of urls? What do you think about that?0