Compute PageRank yourself - Which OSE metrics as input
-
Hi,
we're running a project here where we try to optimize our internal link structure by computing the PageRank ourselves given your existing link graph. Right now we weight all pages the same, which is kind of incorrect given that quite a number of our pages have external links, hence have more LinkJuice.
We'd now like to include a weight that respects the external link power to a page. Anyone got suggestions OSE metric would be good? I was thinking of Page Authority, but I assume this is computed by taking both external and internal links into consideration.
Alternatively I could use sum all PageAuthority values of inlinks to a certain page, but as Page Authority seems exponential, this seems to be the wrong thing.
Anyone out there you who tried the same before?
Cheers,
schuon -
So you'd say the best approximation of a page's link power is page authority?
I would say Page Authority is a more meaningful metric and it is readily available for you. PA is extremely useful for competitive analysis when you are comparing your client's web pages with other ranking pages.
A discussion I would recommend reading: http://www.seomoz.org/blog/what-is-pagerank-good-for-anyway-statistics-galore
-
Hi Ryan,
thanks for your reply! First off, I am aware I won't be able to compute the PageRank, rather my little own approximation of it. Basically OSE does the same (I guess they also tweaked the algorithm quite heavily).
Purpose being to optimize internal linking / link juice distribution. With Page Authority I can't preview the effects of changing internal links.
So you'd say the best approximation of a page's link power is page authority?
-
May I ask why would you go to such incredible effort?
You can use Page Authority along with other metrics which are computed for you.
Even if you perfectly computer PR for your page, it is a meaningless number. The PR you compute for a page will not match the PR Google computes for the same page. Google makes determinations as to whether a link should be considered, discounted entirely (such as link farms), or partially weighted based on their internal guidelines. Google also sees many links that OSE does not, so you would need to use Google's data for the page, preferably from WMT.
The PR formula is copyrighted by Stanford, licensed by Google and then tweaked. There are competing theories on numerous aspects of how PR is actually computed. Does PR drain for each sub-folder encountered and if so by how much? Do sites in Dmoz get a PR boost? Do brands get a boost? etc.
If you compute PR for a page, you can call is "Schuon's PR". It will be a number that will exist for you and you alone based on which links you used, how you counted those links, and how you adjusted for other factors.
There are numerous pages discussing the topic but here is one: http://michaelnielsen.org/blog/lectures-on-the-google-technology-stack-1-introduction-to-pagerank/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to filter all computers on a specific IPv6 network in Google Analytics?
Is there a quick way of filtering the IP addresses for all the computers on a network that's using IPv6? I want to filter out visits to our websites from the devices on our office network, but each computer (and phone and tablet) seems to have a different address. It _looks _like they all start the same way, though. One computer is xxxx:xxxx:xxxx:xxxx:aaaa:aaaa:aaaa:aaaa, another is xxxx:xxxx:xxxx:xxxx:bbbb:bbbb:bbbb:bbbb, my phone is xxxx:xxxx:xxxx:xxxx:cccc:cccc:cccc:cccc, etc. Does this mean that xxxx:xxxx:xxxx:xxxx is the address for our network as a whole, and I can just set up a Google Analytics filter for "IP addresses starting with..."? Or would doing that also filter out hits from, like, every visitor within a 20 mile radius of our office? If I need to simply put in the individual addresses for each and every device, I will. I'm just hoping it doesn't come to that. Thanks!
Reporting & Analytics | | BrianAlpert780 -
Webmaster Tools V. OSE Backlinks to Disavow
Hey Everybody, So I am getting to the point where I need to disavow some backlinks. I am noticing a discrepancy between the OSE backlinks and the GWMT backlinks. My question is do I put both sets of links in the Disavow tool? Just the links from GWMT? Just the links from OSE? Etc... Etc... Thanks Everybody!
Reporting & Analytics | | HashtagHustler0 -
Can you use an advance segment as a metric or dimension for another advance segment in GA?
I have 3 advanced segments set up: Branded keywords Non-branded keywords (all) irrelevant non-branded keywords. irrelevant non-branded keywords are keywords where the visitor is not ready to purchase. for example keywords including terms such as "ideas" or "how to".. these have generated 0 conversions for us, and I want to track these separately from keywords that have a chance in converting, since the conversion rate between the two groups vary a lot. for the advanced segment "branded" - i listed a listed of keywords pertaining to the company name - using includes, Matching regexp and | (pipe) between keywords for advanced segment "non-branded keywords" - i took the same list and excluded matching regexp | between keywords. **for advanced segments "irrelevant keywords" ** - i took one word as the keyword and used includes, contains, and the keywords.. using OR statement between keywords. pipe doesn't seem to work with the "contains", and only seems to work with "matching regexp". **What i want to do is excluded all items from "Irrelevant keywords" in advanced segment "Non-branded keywords". but i can't seem to exclude based on another custom segment. **nor can I list - [X statement OR (statement y OR statement Z OR statement AB)] any thoughts on handling this logic?
Reporting & Analytics | | S.S.N0 -
How to track link building? What metrics?
I'm an SEO newbie (my main roles are front-end designer and content manager).
Reporting & Analytics | | RSGregC
I've been managing our company's effort to generate links. In the past, trying to develop relationships has gone nowhere. As a result, we're currently mostly creating good content ourselves and posting it on Web2.0 sites (weebly, etc.) and linking back to our site, and then using UAW (unique article wizard) to create a second tier of links to those links. We've been doing this for a while, and our traffic from SEO is going up - but we don't really know how to track our work. Can you please
a) give your opinion about our approach, and
b) tell me which metrics we should be using, and which tools for these metrics? Thank you so much
Greg0 -
Google Search Results inconsistent from different computers
Recently after some optimization activities - I do not see much movement in search rankings - my client is seeing the results on page 1 position 3 and I see page 2 for the same keyword. How does Google change ranking based on past searches and how can I get an accurate picture of what the actual rank is?
Reporting & Analytics | | devonkrusich0 -
Social Shares Metrics?
I notice in the OSE Link Metrics the reporting of Social Shares. The total shares do not include the Facebook Likes. What I'm wondering is what does this mean? Do Shares count more than Likes? Are Likes not counted by Google. What about LinkedIn Shares, why are they not being reported on? If Google is now putting more emphasis on Social where is the best use of effort? Getting Likes, Getting Shares only Twitter and Facebook and Google+?
Reporting & Analytics | | underthesun8080 -
Why is this website with worse metrics performing better on serps?
Hi! I would like to ask if anyone has any ideas on why the second website in this analysis is getting position 2 on google and website 1 is getting position 5: http://www.opensiteexplorer.org/comparisons?site=bonobetfair.info&comparisons[0]=www.bonobetfair.com&=Compare The metrics indicate that the first website is clearly superior in (almost) all metrics. Why could this be?
Reporting & Analytics | | inmonova0 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0