Query deserves freshness
-
There was an seomoz article - http://www.seomoz.org/blog/does-query-deserves-diversity-algorithm-exist-at-google . I would like to point out the specific part of it -
"So - because a lot of searchers express a preference for more diverse results than just those pages that ordinarily would "make the cut," Google provides an extra helping hand to pages they feel help to satisfy those searchers. This data could be gleaned from lower CTRs in the SERPs, greater numbers of query refinements, and even a high percentage of related searches performed subsequently"
I don;t understand how data could be gleaned from lower CTRs, don't you think it should have been Higher CTRs ?
-
Hi Atul
If users are searching on a term, for example Amy Winehouse the results prior to her death would have probably been Youtube videos, Lyrics, her official site (if she has one) etc
Immediately after her death users will be wanting to find out what happened, the latest update. As such the CTR for the existing SERP would probably be lower as the user doesn't want the Youtube video or lyrics etc. They want the QDF results to kick in and show the latest news item(s) at the top.
Hope that explains it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Did not get Good reply on my previous query. Can anyone help me?
I did not get satisfactory answer on my previous question here - https://mza.seotoolninja.com/community/q/please-provide-solution-for-my-website-duplicate-content-problem Please help me.
Intermediate & Advanced SEO | | Alexa.Hill0 -
Not Adding Fresh Content Daily Did Got Me Penalized?
One of my website used to post like a 1000 words articles every 4-5 (say like 12 x 300 words articles each in a week) days in a week. The process went till 3 months. Then suddenly we stopped adding content to it for a flat 15 days due to unavailability of content writer. Suddenly a major drop took place. Now we have been adding the same amount of quality content but the ranking doesn't seem to be improving. Is it a penalty?
Intermediate & Advanced SEO | | welcomecure0 -
Should I disallow all URL query strings/parameters in Robots.txt?
Webmaster Tools correctly identifies the query strings/parameters used in my URLs, but still reports duplicate title tags and meta descriptions for the original URL and the versions with parameters. For example, Webmaster Tools would report duplicates for the following URLs, despite it correctly identifying the "cat_id" and "kw" parameters: /Mulligan-Practitioner-CD-ROM
Intermediate & Advanced SEO | | jmorehouse
/Mulligan-Practitioner-CD-ROM?cat_id=87
/Mulligan-Practitioner-CD-ROM?kw=CROM Additionally, theses pages have self-referential canonical tags, so I would think I'd be covered, but I recently read that another Mozzer saw a great improvement after disallowing all query/parameter URLs, despite Webmaster Tools not reporting any errors. As I see it, I have two options: Manually tell Google that these parameters have no effect on page content via the URL Parameters section in Webmaster Tools (in case Google is unable to automatically detect this, and I am being penalized as a result). Add "Disallow: *?" to hide all query/parameter URLs from Google. My concern here is that most backlinks include the parameters, and in some cases these parameter URLs outrank the original. Any thoughts?0 -
Duplicate Content Pages - A Few Queries..
I am working through the latest Moz Crawl Report and focusing on the 'high priority' issues of Duplicate Page Content. There are some strange instances being flagged and so wondered whether anyone has any knowledge as to why this may be happening... Here is an example; This page; http://www.bolsovercruiseclub.com/destinations/cruise-breaks-&-british-isles/bruges/ ...is apparently duplicated with these pages; http://www.bolsovercruiseclub.com/guides/excursions http://www.bolsovercruiseclub.com/guides/cruises-from-the-uk http://www.bolsovercruiseclub.com/cruise-deals/norwegian-star-europe-cruise-deals Not sure why...? Also, pages that are on our 'Cruise Reviews' section such as this page; http://www.bolsovercruiseclub.com/cruise-reviews/p&o-cruises/adonia/cruising/931 ...are being flagged as duplicated content with a page like this; http://www.bolsovercruiseclub.com/destinations/cruise-breaks-&-british-isles/bilbao/ Is this a 'thin content' issue i.e. 2 pages have 'thin content' and are therefore duplicated? If so, the 'destinations' page can (and will be) rewritten with more content (and images) but the 'cruise reviews' are written by customers and so we are unable to do anything there... Hope that all makes sense?! Andy
Intermediate & Advanced SEO | | TomKing0 -
Keeping E Commerce Product Content Fresh
Hi, Some months ago we created unique content for each of our product descriptions - basically, we removed manufacturers description and made our own unique content. But our content is now, I feel, stale but I'm trying to work out how we can produce fresh content for the product pages and how much is needed for Google to notice the changes? My question is: What does google class as freshness? Would a new photo count? I've always thought that it has to be mainly text content but we do not get that many reviews as our products are not mainstream and it's a small market so are we to create extra bits of text content in the descriptions, and how much?
Intermediate & Advanced SEO | | bjs20100 -
Query parameters for normalization in Bing
Almost everyday I get this- Query parameters for normalization found on www.sitename.com Site: www.sitename.comDate: 3/26/2013Priority: LowBing has detected new parameters in your URLsAnyone know why? We aren't changing anything. I have read it has to do with internal urls but I can find out what internal urls this is a problem with.
Intermediate & Advanced SEO | | EcommerceSite0 -
Fresh content has had a negative affect on my SERPs
Hi there, I was ranking pretty well for highly competitive keywords without actually doing any link building please see graph attached, so I thought I have an opportunity here in getting to page 1 for these keywords, the plan was to write fresh & original content for these pages, because hey Google loves fresh content, right? Well it seems NOT, after one week of these pages been re-written (21st Feb 2012), all of these pages dropped all together, please note: all the pages were under the same directory: /health/flu/keyword-1 /health/flu/keyword-2 and so on... I have compared both pages as I have back ups of the old content On Average there are more words on each of the new pages compared to previous pages Lower bounce rate by at least 30% (Via Adwords) More time on site by at least 2 minutes (Via Adwords) More page visits (Via Adwords) Lower keyword density, on average 4% (new pages) compared to 9% (old content) across all pages So since the end of February, these pages are still not ranked for these keywords, the funny thing is, these keyword are on page 1 of Bing. Another NOTE: We launched an irish version of the website, using the exact same content, I have done all the checks via webmaster tools making sure it's pointing to Ireland, I have also got hreflang tags on both website (just in case) If anyone can help with this that would be very much appreciated. Thanks ZCJDa
Intermediate & Advanced SEO | | Paul780 -
Google Freshness Update & Ecommerce Site Strategies
Just curious what other ecommerce SEO's are doing to battle fresh content. We've been having our clients work on internal blogs, adding articles one click away from landing pages, and implement product reviews when possible but I don't know that it's enough. Our bigger customers have landing pages (usually category pages) with very competitive keywords. So my main issue is what to do with fresh content on category pages.. I've toyed with the idea of having the landing page content re written every now and then. We used to use a blog parser to bring snippits of comments from the blog into landing pages but I believe that to be a problem with duplicate content. News snippits from other sites don't seem beneficial either. Anyone have any other ideas?
Intermediate & Advanced SEO | | iAnalyst.com0