Content From a Large Guide that will be released in sections
-
Hey Mozzers,
Please Help!
My new client has a blogger who is writing a multi-part series for them and releasing one part each week. Each part is about 500 words.
I know that longer, in depth content generally provides better user signals like "dwell time" and even social shares....but i have to balance this with the fact that the client wants to publish one new post a week for SEO and to give users a reason to come back to the website.
Should i just wait a while and combine the posts, using a 301 to redirect all the small posts to the big one?
Thanks in advance,
Nails
-
Thank you, Martin!
We will have to see what i can convince them to do
Nails
-
Hey Matt,
I'd test performance of both versions and then decide which one you will stick to.
Since you have been publishing the short posts so far, you can try to publish the long versions in the upcoming weeks. If you will have better results (divided by the amount of weeks you won't be publishing), then you can decide which version to chose.
However, I'd recommend the longer version of a blog post once in 14 days and in the meantime, you can provide some different kind of content such as video, podcast or email newsletter.
Hope it helps. Cheers, Martin
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
How to avoid duplicate content
Hi there, Our client has an ecommerce website, their products are also showing on an aggregator website (aka on a comparison website where multiple vendors are showing their products). On the aggregator website the same photos, titles and product descriptions are showing. Now with building their new website, how can we avoid such duplicate content? Or does Google even care in this case? I have read that we could show more product information on their ecommerce website and less details on the aggregator's website. But is there another or better solution? Many thanks in advance for any input!
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Page structure and how to optimize old content
SITE STRUCTURE I am trying to optimize the structure of our site Dreamestatehuahin.com. Getting a visible sitemap of my page make me realized it was not a pyramid as I expected it to be but instead very flat. I Would be happy for some advise on how to structure my site in future aswell how to optimize certain place on the page that i think need a change. 1: structure on posts. Maybe I misunderstand how post works in wordpress or something happen with my theme. When I look at my page sitemap my page is VERY flat because permalinks setting I chose the setting as post name (recommended in most articles). http://www.dreamestatehuahin.com/sample-post What I actually believed was that post name was place after /blog/ like: http://www.dreamestatehuahin.com/blog/sample-post I would be a good idea to do like this right? Should I add some SEO text on the top of my blog page before the actually posts. Or would this be a bad idea due to pagination causing double content? Could one do 4 blogs in one site and replace the name “blog” in the url with a keywords http://www.dreamestatehuahin.com/real-estate-announcement/sample-post http://www.dreamestatehuahin.com/hua-hin-attractions/sample-post 2) Pages Based on property type From our top menu, i have made links under for sael using wordpress property types http://www.dreamestatehuahin.com/property-type/villa/ http://www.dreamestatehuahin.com/property-type/hot-deals/ http://www.dreamestatehuahin.com/property-type/condominium/ Earlier I found that these pages created duplictaon of titles due to pagenation so I deleted the h1 What would you do with these pages. Should I optimize them with a text and h1. maybe it is possible to add some title and text content for the top of the first page only (the one page that are linked to our top menu) http://www.dreamestatehuahin.com/property-type/villa and not to page 2, 3, 4….. http://www.dreamestatehuahin.com/property-type/villa/page/2/ b) Also maybe I should rename the property types WOuld it make sence to change name of the property types from etc villa to villas for sale or even better villas for sale hua hin Then the above urls will look like this instead: http://www.dreamestatehuahin.com/property-type/villas-for-sale/ Or Maybe renaming a property type would result in many 404 errors and not be worth the effort? 3) LINKING + REPOSTING OUR “PROPERTY” PAGES AND DO A 301 REDIRECT? a) Would It be good idea to link back from all properties description to one of our 5 optimized landingpages (for the keyword home/house/condo/villa) for sale in Hua Hin? http://www.dreamestatehuahin.com/property-hua-hin/ http://www.dreamestatehuahin.com/house-for-sale-hua-hin/ b) Also so far we haven’t been really good about optimizing each property (no keywords, optimized titles or descriptions) etc. http://www.dreamestatehuahin.com/property/baan-suksamran/ I wonder if it would be worth the effort to optimize content of each of the old properties )photos-text) on our page? Or maybe post the old properties again in a new optimized version and do a 301 redirect from the old post?
Intermediate & Advanced SEO | | nm19770 -
Should We Remove Content Through Google Webmaster Tools?
We recently collapsed an existing site in order to relaunch it as a much smaller, much higher quality site. In doing so, we're facing some indexation issues whereas a large number of our old URLs (301'd where appropriate) still show up for a site:domain search. Some relevant notes: We transitioned the site from SiteCore to Wordpress to allow for greater flexibility The Wordpress CMS went live on 11/22 (same legacy content, but in the new CMS) The new content (and all required 301s) went live on 12/2 The site's total number of URLS is currently at 173 (confirmed by ScreamingFrog) As of posting this question, a site:domain search shows 6,110 results While it's a very large manual effort, is there any reason to believe that submitting removal requests through Google Webmaster Tools would be helpful? We simply want all indexation of old pages and content to disappear - and for Google to treat the site as a new site on the same old domain.
Intermediate & Advanced SEO | | d50-Media0 -
Article section on site or blog?
So, I've just started using MOZ since I've decided I wanna be an "expert" in SEO.
Intermediate & Advanced SEO | | KasperGJ
I run a couple of successful websites in Denmark and I've had some SEO guy do some SEO a few years back, but now I wanna learn this myself. I've already read a lot of books, blogs on the subject and talked with several SEO "experts". Anyways, I have a concrete "problem" which I need some help on deciding what to do. Its the same issue / dilemma on all my sites. Dilemma
On my site i have a menu-section called Articles and tips. As the name implies it's basically articles and tips on subjects related to the site.
The articles are both informal for the users and I also use these to attract new users on specific keywords.
The articles are not "spam" articles or quickly made articles, the actually give good information to the users and are wellwritten and so. I've hired a girl to create more articles, so there will be a good flow on articles, interviews and so on soon. Some SEO guys tells me, that I should create and use a external blog "instead" and post the articles there instead of on my site. (ex www.newsiteblog.com) And another SEO guy tells me that I should run a blog on my own site (ex www.ownsite.com/blog) , where I post the articles. I have a really hard time deciding what is the best way, since I hear all kinds of ideas, and really dont know who to trust. My own idea is, that it seems "stupid" to take content from the site and put on external blog.
Then I would also have to create a new blog, and point links from that to my site and so. Any of you guys have any ideas? Sorry for my bad english.0 -
Duplicate Content
Hi, So I have my great content (that contains a link to our site) that I want to distribute to high quality relevant sites in my niche as part of a link building campaign. Can I distribute this to lots of sites? The reason I ask is that those sites will then have duplicate content to all the other sites I distribute the content to won;t they? I this duplication bad for them and\or us? Thanks
Intermediate & Advanced SEO | | Studio330 -
Updating existing content - good or bad?
Hi All, There are many situations where I encounter the need (or the wish) to update existing content. Here are few reasons: Some update turned up on the subject that does not justify a new posy / article but rather just adding two lines. The article was simply poorly written yet the page has PR as it is a good subject and is online for quite some time (alternatively I can create a new and improved article and 301 the old one to the new). Improving titles and sub titles of old existing articles. I would love to hear your thoughts on each of the reasons... Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Different website is shown when searched for content
Hello, Have any body experienced this situation, When i take a content from http://www.creativethemes.net e.g. from home page and search it on google, search results shows FMEextensions with that content. FME had never ever used that data, it can not be found in sources files either, also this data was never written and placed on FME site but it is shown with FME How can this happen and what do you suggest to resolve it?
Intermediate & Advanced SEO | | MozAddict0