Social Shares Metrics?
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I notice in the OSE Link Metrics the reporting of Social Shares. The total shares do not include the Facebook Likes. What I'm wondering is what does this mean? Do Shares count more than Likes? Are Likes not counted by Google. What about LinkedIn Shares, why are they not being reported on?
If Google is now putting more emphasis on Social where is the best use of effort? Getting Likes, Getting Shares only Twitter and Facebook and Google+?
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Thanks for getting back to me. Hopefully we can help with the beta testing. It will be interesting to have data at the page level.
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Hi Catriona,
Rand provided an explanation in a recent webinar as to why social shares that I know exist are not appearing in OSE.
The way that social metrics are currently returned in OSE is limited to the URL that you are checking with the tool. So, if you check your home page URL in OSE, then you will only see social shares for the home page. If, for example there are social shares out there for other pages on your site, they cannot be rolled up into the report.
The upcoming Social Analytics feature looks set to give us much improved data right in the PRO App in future. The word is that the Private Beta will get underway within the next couple of weeks and public launch is likely around Nov/Dec.
If you haven't caught up on that yet, you can read the post from Rand to find out more.
Hope that helps,
Sha
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