New Brand Tlds
-
Hi,
So ICANN is going to be coming out with new custom brand TLD. Essentialy if I have got it right you can register something like .ibm .amazon instead of .com or .org
My problem is I can't seem to find a creative way to leverage this.
I can understand ibm having one for its brand but me ?
What do you think? how can we can make use of this for seo and linkbuilding ?
Cheers,
Vishal
-
Well, it's going to make registrars a ton of money, that's for sure. So the financial incentive is there, for them. Big corporations will eat it up too - and why shouldn't they? It offers a great branding perspective, and because of the somewhat selective nature of who will be allowed to actually register for these TLDs, adds a definite legitimacy factor to any company fortunate enough to get one.
-
I can not see the merit in the .brand TLD. I think www.amazon.com is better than www.xyz.amazon. May be I am missing some thing here. Why would they even come up with this?
-
wow 185k , I am out for sure.
Thank you for the distilled link . Its a good read
-
Considering that it will cost $185,000 USD just to apply for a .brand TLD, you may want to first make sure that this will be an issue that you or your clients are realistically likely to encounter before you lose any sleep over it.
That aside, nobody's quite sure how these TLDs will affect search rankings. Given Google's growing (and increasingly worrying, for some) trend of trusting established brands in search rankings, it is certainly possible that having a .brand domain name could help your search rankings. Moreover, some aggressive applicants are likely to try to snag keyword-rich .brand domains, although it is anyone's guess as to how Google will weigh the importance of keywords in the TLD algorithmically.
Distilled had a pretty good article on their blog a while back. It's not an authoritative source for how this will play out (that doesn't exist, because we simply don't know enough yet), but it is an interesting analysis. Definitely worth a read if you're interested in these new TLDs.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What we can understand from decrease in % of New Sessions year to year in Google analytics.
Hi, As per Google analytics, we are loosing around 15% of new sessions every year comparing to the previous. But the sessions are increasing. Good that sessions increased; but new sessions are getting reduced. What exactly we can understand from this scenario? Thanks
Algorithm Updates | | vtmoz0 -
Using Brand value for SEO: Can we use keyword with brand name?
Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks
Algorithm Updates | | vtmoz0 -
Help guide pages from subdirectory must be opened in a new tab?
Hi, We have help guide pages for every feature we provide. They been hosted on different sub directory and we linked them from our website pages. Do we need to make these sub directory pages to open in a new tab when clicked from our website pages? Thanks
Algorithm Updates | | vtmoz0 -
Google ranking impact: Returning visitor vs New visitor
Hi all, If a website's traffic increase in "New visitors"; will this impact rankings? Do the website overall traffic affect rankings? How much this is related with ranking improvement for main keywords? Just because thousands of visits increased for website, will it count as a strong ranking improvement signal? Thanks
Algorithm Updates | | vtmoz0 -
What is the new / current google algorithm update targeting and how to adapt / fix SEO approach accordingly ?
Over the past c. 3 weeks our average Google SERP rankings for a site have been as follows : week 1 : average 3rd in SERP week 2 : average 1st in SERP week 3 : average 7th in SERP Reading on sites including Moz, SEO Roundtable and looking at Moz's mozcast tool it seems there is allot of change going on with Google's algorithm at the moment. Is there a general consensus as to what the new algorithm update is targeting so that we can adapt our site / marketing accordingly ? Or is it too early to adapt ? When Google rolls out an update like this is it common to see fluctuations as they try out things or if we are currently down in the rankings should we take action now. I know there a tools that look at your google analytics data an overlay a list of major google updates such a penguin and panda, but from what ive read this is a generic algorithm change rather than a defined named update.
Algorithm Updates | | jpeg800 -
Remove new Knowlage graph overlay
Hi Moz, Recently Google started showed new snippets in searches as seen in the attached below (1) but the problem I'm finding is I'm sure its showing me different results to "normal" searches especially when compared to a logged out or alternative account (2). Now I've got a solution to this but wanted to know if anyone else had solutions to removing this or at least gaining a more normal result with it on. Seems to almost personalize the search results which isn't ideal so if anyone knows how to get this to stop I would love to hear it You can also see some more info here - https://www.seroundtable.com/google-pop-up-information-box-18007.html thanks helping me with the mild irritant NNX9J8p.jpg Ntj7WbX.jpg
Algorithm Updates | | GPainter0 -
Will Russia's New Data Protection Law Impact SEOs and SMBs Outside of Russia?
We've all seen the news recently that Google will be closing its engineering offices in Russia due to new data protection laws coming into place in January 2015. The same law has also led to Adobe pulling out of Russia earlier in the year. I was wondering how you think this will impact SEOers and small/medium businesses that market _to _Russia, but are based outside of the country? Personal data has been defined in the new legislation as: Personal data means any information directly or indirectly related to any identified or potentially identifiable person. It includes, among other things, first name and family name, date and place of birth, address, information about family status, education, profession, income Source For those businesses which don't process personal data (affiliates etc), will there be any foreseeable impact? On the flipside, are there any benefits here for affiliate businesses inside of Russia? I'm using affiliates as an example to get the ball rolling, but I'm sure there's numerous more. Personally, I'd be interested to hear if you think this may impact corporate websites which don't process personal data, but operate outside of Russia.
Algorithm Updates | | ecommercebc0 -
New visitors by search engines nowadays in USA and Germany
Hello, anyone have current data, how many new visitors in average drive nowadays search engines? My source of Peter Kent´s book SEO for Dummies from 2006, says around about 50% in the USA. I guess nowadays the percentage is much less, because of the social media? Have anyone data to split this in organic and paid search driven visits also? Do you know also how many new visitors in average drive nowadays social media like Facebook, Twitter & Co ? Thanks,
Algorithm Updates | | Braumueller0