No, Paid Search Audiences Won’t Replace Keywords
5/30/2017 Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.
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Job Title: Owner
Company: ZATO
Favorite Thing about SEO
Outsider's Perspective: Doing it well reaps rewards. SEO is done poorly, a lot. So those that do SEO well reap the benefits of loyal clients and referrals (from PPC people like me).
5/30/2017 Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.
8/20/2015 If your agency provides PPC services, one of the best answers you can add to your repertoire for discussions with prospects is "not yet."
4/17/2015 What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.
Kirk is the owner (and minion!) of ZATO, his PPC Marketing agency and has been working in Paid Search since 2010. He has published articles on Search Engine Land, Moz, PPC Hero, and the Bing Ads blog. In 2015 Kirk was named 1 of the Top 5 Rising Stars of PPC by PPC Hero and 1 of the 30 Best PPC Experts to Follow by White Shark Media. Kirk loves to talk PPC and has spoken at SMX, Hero Conference, and State of Search.
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