Content Marketing
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Abstracted benefits, summarized value, and promise-free landing pages keep marketers safe—and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.
Categories: Content Marketing
We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.
Categories: Content Marketing
Categories: Content Marketing
We created this guide to be an easy-to-digest and reliable reference for all aspects of content marketing, whether you're just getting started or are part of an expert team that's simply looking to review its fundamentals. Check it out!
Categories: Content Marketing
Guidelines of Google E-E-A-T, and the benefits of creating high-quality content
Influencer marketing focuses on delivering your brand message to a targeted set of industry influencers rather than to the market at large, relying on those influencers to amplify your voice to a relevant and pre-qualified audience. Learn more about it in this article.
How local businesses, and the marketers who love them, can use social media to bring home the bacon.