Content Marketing
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Do you think "no one will ever want to do that on mobile"? Chances are, someone already wants to. Karen will discuss why you need to deliver content wherever your customer wants to consume it - and the risks of ignoring mobile users. She'll also explain how to start your mobile content strategy, define what you want to publish, construct the relationship between your mobile and desktop site, and evolve your editorial workflow and content management tools.
Phil's going to guide to you through the process of building a video content strategy from inception to launch. He'll explain the creative and technical tactics required to win the internet with video. By the end of this session, you'll know where to host your video, how to optimize it, what kind of content you should be creating, and how to get professional quality returns without spending a fortune.
Categories: Content Marketing
Need to get a bang for your buck? Cyrus focuses in on how to boost your SEO ROI with targeted and precise content.
Categories: Content Marketing
Embrace your own awesome while kicking back and relaxing. Ian takes you through how to be so brilliant online that you'll be swimming in links.
Did you miss this year's MozCon? Now is your chance to experience what everyone has been talking about! We have over 10 hours of actionable marketing knowledge.
This template has all the elements you'll need to start researching and writing a content strategy. Take what you need and leave the rest — a content strategy should be tailor-made!
Categories: Content Marketing
Professional keyword research is more than just finding a list of likely words to build your site content around. Learn more in the Professional's Guide to SEO.