Content Marketing
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Learn about the importance of author attribution in content creation and SEO. Discover when and why to attribute content to authors, and gain insights from Google's perspective.
Categories: Content Marketing
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
Categories: Content Marketing
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic.
Categories: Content Marketing
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.
Categories: Content Marketing
Informational SEO content, by itself, only drives traffic. You want your content to persuade your readers to do something. That's where points of view (POVs) come in. In this article, Victor Ijidola explains that by sharing your POV, you're not just providing information. You're providing value. You're showing your readers that you understand their problems and you have a solution for them.
Categories: Content Marketing
In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. This blog post aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools necessary to create a successful B2B SEO strategy this year and beyond.
Categories: Content Marketing
There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. In this video, Ross shares how our workflows, processes, and content creation will positively evolve thanks to AI.
Categories: Content Marketing
In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats.
Categories: Content Marketing
In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue.
Categories: Content Marketing Tools