Local SEO
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Moz Local boosted listing engagement by 74% and drove 90,000 more in-store shoppers annually.
Digital marketing leader, GPO, was looking for a tool to help them monitor listings for a national retailer with 3000+ locations. They partnered with Moz Local to eliminate duplicates and distribute accurate business information across the web, leading to a 26% increase in click-to-calls and a 68% increase in overall Google listing impressions in just 5 months.
The holidays hold big opportunities for local business, but if you aren’t optimizing your local SEO to drive traffic to your storefront and website, you could be missing out on the 80% of searchers who are looking for the goods and services you offer!
Investis Digital turned to Moz Local to scale data distribution and optimize desktop and mobile listings for a well-known used car retailer with more than 175+ locations nationwide. After just 4 months, Moz Local helped drive a 74% increase in local listing direction requests and 41,000 more click-to-call requests, leading to more business for the dealer than ever before.
In under a year, Moz Local drove increased organic traffic by 71% and delivered 24% more high-quality leads.
Efficient data distribution led this GPM client to a 38% increase in listing accuracy across 15 online directories
With STAT, the SEO team at this online auto retailer gets the local search data they need, fresh every day. Plus they have the freedom to experiment and explore on a much larger scale than ever before.
To examine this question, a large “before and after” dataset of 115,000 business locations was analyzed based on Uberall customer data across the US, UK, Germany, and France to determine whether — and how — listings management impacted Google Local Pack visibility and consumer engagement.
Local SERP tracking is a requirement for modern SEO, but it's anything but simple. By learning how to track in the same way that people are searching for your business, you’ll be able to see the SERP through the searcher's eyes and build a fiercely competitive SEO strategy.