Local SEO
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Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy Hawkins will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.
Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. The underlying goal can be to improve customer satisfaction, build brand reputation, drive more traffic, visibility, conversions, and revenue, by engaging a greater number of nearby customers.
This article covers the 16 pieces of information that comprise structured local business listings. Learn more about what to include in your businesses' listing here.
Categories: Local SEO
What are local business categories and why do they matter for local SEO? Learn in this article.
Wondering how to claim your business listings for local SEO? Learn in this article.
What is a local citation, and why do citations matter for local SEO? Learn in this article.
Why do duplicate business listings matter when it comes to your business's visibility on search engine results pages and local listing services? Learn in this article.
Categories: Local SEO
Where should you earn reviews besides on Google? This article looks at a few other key places to earn reviews - and which sites syndicate reviews to where.