Local SEO
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Learn about local search with Google. We'll chat about the potential of local search and discuss how business information gets on Google.
Local keyword data is often difficult to find, analyze, and prioritize. Get tips, tools, and processes for zeroing in on the best terms to target when optimizing your website and directory listings, and learn how and why to structure your website around them.
If you are wondering who is crushing it at local content and how you can scale such efforts, then tune in as Mike Ramsey walks through ideas, examples, and lessons he has learned along the way.
Categories: Local SEO
Darren Shaw will walk you through multiple real-world examples of businesses that are killing it at review acquisition. He'll detail exactly how they manage to get so many more reviews than their competitors and how you can use their methods to improve your own local search visibility.
Half of all local searches happen on mobile, and that stat is just growing! Map search results are great, but your mobile site has to be great too. Cindy Krum will review the best practices for making your local site look perfect to mobile users and crawlers alike. No mobile site? No problem as you'll also get tips for how to make the most of mobile searches without one.
Categories: Local SEO Mobile SEO
A look into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts.
Categories: Local SEO Mobile SEO
How local businesses, and the marketers who love them, can use social media to bring home the bacon.
Learn how to gain powerful insight by creating creative custom segments in Google Analytics. This session shows several real-world examples in action and walks you through the brainstorming, implementation, and discovery process to utilize segmentation like never before.
In some categories and geographies, a local small business wholly dominates the rankings and visibility across channels. What are the secrets to this success, and how can small businesses with remarkable products/services showcase their traits best online? In this presentation, Rand will dig deep into examples and highlight the recurring elements that help the best of the best stand out.
Categories: Local SEO
The hreflang attribute (also referred to as rel="alternate" hreflang="x") tells Google which language you are using on a specific page. Learn more about hreflang and how to use it in this article.