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Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.


Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have.


From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.


Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.


From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!


Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.


Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!


Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.


Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.


Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.