On-Page SEO
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Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page, or if you can safely send paid traffic to an organic page and still achieve your KPIs? This three-step, data-driven evaluation helps answer this question.
Inclusivity is about understanding diversity and ensuring everyone can be involved to the greatest extent possible. It's an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or content goes live.
You know it’s important to keep your content up to date, but exactly how much does it matter? Lauren shows you the actual ROI she and her team at Brafton have seen from regularly re-optimizing blog posts over the last several years.
Your SEO strategy should be one of the primary considerations before you even start your website. Instead of fighting to make your website SEO-ready later on, start with this holistic SEO checklist for new websites and save yourself valuable time and resources
In our fast-paced day-to-day lives, we can often underestimate the power of copy, even though it’s the only thing between our business and our customers. To that end, Marty used SEO Testing to trial different copy types in product page titles, and want shares the results of that test in this blog.
Shopify is an increasingly popular platform for e-commerce sites, but it's not fully SEO-friendly out of the box. What's the best way to optimize your Shopify experience for SEO?
SERPs are becoming more diverse and interactive, making any CTR study out there much less reliable, because no two sets of search results are ever the same. So, how much control do content creators have over how their work is represented in search? As it turns out, quite a bit!
We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!
In this case study, walk through the steps the Tao Digital team took to achieve increased leads, impressions, and clicks for their client. By making strategic content optimizations at the right time, you can do the same.
Keyword clustering is the SEO tactic to use if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? It’s fairly simple, and SERPs give you all the information you need to make an informed decision on exactly how to do it.