On-Site SEO
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Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.
In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.
How to choose a domain name: make it brandable, pronounceable, short, intuitive, bias to .com, avoid names that infringe on another company, use broad keywords, and if not available, modify.
Alt Text For Video Accessibility: Have you been following along as we explore SEO + Accessibility? In this post, we shares resources and advice on SEO and Accessibility overlaps when optimizing alt text for images, video, and non-text elements.
Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.
Can you optimize a web page for more than one keyword? If so, how? This Q&A post dives into recommendations from the SEO community.
Categories: On-Site SEO On-Page SEO
How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.
Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.