Search Engines
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If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?
Are you ready for AMP? Google announced that AMP is going beyond the news carousel to join the "10 blue links." Jen Slegg takes you through the changes, what to expect, and how to prepare.
Featured Snippets have increased 5X since their launch two years ago, and are here to stay. Find out why they represent a real organic search opportunity and how to put them to work for your sites.
You may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.
Google Keyword Planner has some pretty scary skeletons in its closet! Learn about all the dirty secrets that should make you think twice about relying on Google's volume estimates.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
Ever wondered about the correlation between site traffic and engagement and Google rankings? How do user-based metrics influence rankings? Dive into the data with SimilarWeb's Roy Hinkis!
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.