Social Media and PR
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In this Moz Academy lesson we're talking about creating a social media strategy: the first step in building a social media presence and something you'll want to do before you start investing in tactics.
Categories: Social Media and PR
Once you've established a social strategy and you know your goals; you then need to determine which networks your going to pursue. This Moz Academy lesson covers how to identify the right social channels for your business.
This Moz Academy video covers what social media engagement is, as well as how we measure, track, and report on it.
Influencer marketing focuses on delivering your brand message to a targeted set of industry influencers rather than to the market at large, relying on those influencers to amplify your voice to a relevant and pre-qualified audience. Learn more about it in this article.
Precisely what to share on social media can be a challenge for folks who are just starting out in social media marketing or who aren't seeing seeing traction and engagement with their long-term campaigns. This Moz Academy video can help provide a solution.
Categories: Social Media and PR
Stay relevant, marketers! Learn to mine merged search and social data to build audience-based cookie pools for performance marketers to exploit.
Lexi shows you how to apply strategies used in emerging markets to grow the success of your PR, SEO, and content work from bathrooms to rock bands.
Whether it's anchor text or sharing on Google+ instead of Facebook, Rand's spent the last few months formulating hypotheses and running tests, and now he'll share these fascinating results to help you.
When should you share content on social media? This Moz Academy video walks through how to identify when your audience is active on social so you can ensure your content is getting in front of the right people at the right time.
Phil will take a deep-dive into YouTube, the world's second biggest and most forgotten search engine, looking at the best ways to use the channel on both a strategic and tactical marketing level, no matter your budget.
Categories: Social Media and PR