Technical
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PageSpeed Insights can be useful, but a perfect score doesn’t guarantee a fast site. There are smarter ways to assess and improve site speed.
Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.
XML sitemaps are a powerful tool for SEOs, but are often misunderstood and misused. Michael Cottam explains how to leverage XML sitemaps to identify and resolve indexation problems.
Penguin penalties might be a thing of the past, but link-based algorithmic penalties still exist in Google.
There are hundreds of things that could cause your Google organic rankings to drop. Follow this handy guide to figure out what went wrong, and what you can do about it.
People Also Ask boxes have grown by 1,723% since July 2015. Google has also launched infinite PAAs so searchers can more deeply explore topics they're searching for. What's the future of PAAs and how is machine learning powering them?
Google search operators are like chess – knowing how the pieces move doesn't make you a master. Dive into 67 examples, from content research to site audits, and level up your search operator game.
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.
When it comes to certain kinds of backlinks, avoiding penalties can be a gray area. In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and help you benefit.