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In this Moz Academy lesson we're talking about creating a social media strategy: the first step in building a social media presence and something you'll want to do before you start investing in tactics.
Categories: Social Media and PR
Once you've established a social strategy and you know your goals; you then need to determine which networks your going to pursue. This Moz Academy lesson covers how to identify the right social channels for your business.
Precisely what to share on social media can be a challenge for folks who are just starting out in social media marketing or who aren't seeing seeing traction and engagement with their long-term campaigns. This Moz Academy video can help provide a solution.
Categories: Social Media and PR
In this Moz Academy video you'll learn about the role website architecture and internal links play in SEO.
This video covers on-page optimization in the context of content and user experience - factors that are important both people visiting your site and how a search engines sees your pages.
Learn about the best practices for handling HTTP status code errors and error pages on websites in this Moz Academy video.
This Moz Academy lesson dives into why link earning matters and how it differs from link building. Check it out!
In the eyes of a search engine, what factors make a link more or less valuable? This Moz Academy video covers just that!
You've made your content, you've researched it, you've put it online and now it's time to start earning links and mentions and get that content in front of as many eyeballs as you possibly can. Learn how to get started with advanced content promotion in this Moz Academy video.
When should you share content on social media? This Moz Academy video walks through how to identify when your audience is active on social so you can ensure your content is getting in front of the right people at the right time.