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In the eyes of a search engine, what factors make a link more or less valuable? This Moz Academy video covers just that!
You've made your content, you've researched it, you've put it online and now it's time to start earning links and mentions and get that content in front of as many eyeballs as you possibly can. Learn how to get started with advanced content promotion in this Moz Academy video.
If you're wondering what happened to Google Shopping, Elizabeth will explain all, including how to set up PPC the right way and why it matters for your overall marketing.
When should you share content on social media? This Moz Academy video walks through how to identify when your audience is active on social so you can ensure your content is getting in front of the right people at the right time.
Phil will take a deep-dive into YouTube, the world's second biggest and most forgotten search engine, looking at the best ways to use the channel on both a strategic and tactical marketing level, no matter your budget.
Categories: Social Media and PR
In this Moz Academy video you'll learn about measuring and testing your social media efforts. We're going to walk you through a few reasons why, how, and what you should test when it comes to keeping track of social media metrics.
Despite having lots of analytics tools, we too often settle for the default data and reports so let's look at a few ways that you can get more insightful, actionable data to make better decisions!
How can you identify what content is getting - or will get - the best engagement rates? This Moz Academy video explores how to answer this question.
Want to get started with local content? Well you're in the right place! Learn how to make great local content for chains and individual businesses in this Moz Academy video.
Looking at how conversational search and knowledge graph are changing how users search and engage with content, Justin will talk about implementing entities at enterprise scale.