You Know You're in a Seedy Sector When...
Three of the top six results at Google are user-hijacking, cloaked re-directions to low quality ads disguised as SERPs, i.e. Note that the UCLA page goes to a listing at Jercys.co...
Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Most Recent Articles on Blogging
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XSS - How to get 20 .gov links in 20 minutes
I'd like to preface this entry by saying SEOmoz does not practice or endorse blackhat SEO techniques. This is not intended to be an instructional blackhat SEO article or a list of websites you should all go take advantage of. The goal of this post is, rather, to "out" a significant weakness that can be exploited by savvy users. While reading EGOL's ...
The Nasty Problem with Scraping Results from the Engines
One theme that I've been concerned with this week centers around data transparency in the search engine world. Search engines provide information that is critical to the business of optimizing and growing a business on the web, yet barriers to this data currently force many companies to use methods of data extraction that violate the search engines' terms of service....
Techmeme's in the Sandbox
Just a quick note to those who might think that big names are immune to sandboxing at Google: Techmeme isn't ranking in the first 250 results for its name, despite having one of the tech industry's most robust reputations and a ...
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It Makes Me Angry When Bad SEOs Try Form Injection / Spam
Ok. Here comes a rant. I HATE WHEN PEOPLE TRY TO USE FORM INJECTION / SPAM!!!Feels a lot better... What kicked me ranting was that I'm sick and tired of seeing an ever growing flow "Feedback Spam" on my websites. I know, there a...
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Is Cloaking a Valid Method for Reducing Bandwidth?
When cloaking is mentioned, most people start to shiver and shudder. They point to all the nifty doorway pages, Google's TOS and say how horrible and evil it is.But is cloaking really that evil?Take, for instance, a high trafficed site that gets a million hits a day. Serving no ads to the bots as well as other streamlined code could result in significant savings...
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Is Click Fraud Really That Bad? (Part 1)
I'm not here to debate whether click fraud is a problem or isn't although personally I think it is.I've recently had the opportunity to speak with several people in the underground who, quite understandably, do not want to be mentioned. Some of what they told me, as well, I won't mention. However, I can let some information come out.I'll mention some of my favor...
Dirty Deeds Done Dirty
I know we don't usually cover news that everyone else has, but I couldn't help spreading the word on this band of snakes. From David Wallace: The company in question is Paramount Web Masters (www.paramountwebmasters.com). I'm am not going to link directly to ...
Corporate Black Hat Terminology from Graywolf
I just love this post. My favorites: Website Hijacking: This practice should be called Digital Content Re-Assignment. Offshore Link Building: This process should be known as Financially Prudent Methodology for Increasing Brand Awareness....
Sandbox vs. Poor SEO for Google
I figured it's time to clear the air about identifying the Google "sandbox" penalty and comparing/contrasting it to other effects that can "appear" sandboxy. Here are the steps to take to determine if you're in Google's sandbox: Do a site: command at Google (example)If all of yo...
Sandbox Dodging Recommendations at SERoundtable
Barry, Donna, PK, Ben & Myself (the moderators from the new SERoundtable forums) are covering sandbox escape strategies in our first ever "Ask the Moderators" series for the forum. Some good responses and good information in the thread. As Barry noted to me, with mod-only threads, the signal-to-noise ratio is much higher than...
Braille Page?
Kat was doing some competitive link analysis and came across a page that surprised her. It appeared that the information at the top of the page was shown in a strange, braille format below.... But, as ...
Don't Like a Result in the SERPs? Hijack It!
At SEW, rumbinder is asking what can be done about an SEC investigation page that pops up whenever folks search for his company. The first piece of advice comes from seomike, who shows rumbinder the 302-hijacking trick and recommends its use to "take down" the SEC page. ...
Oilman Wants Your Sandboxed Sites
Todd Friesen, who lives here in Washington (though I never see him since he's nowhere near Seattle), is inviting folks with Sandboxed sites to email him. All of ours are currently out (probably because we haven't taken on a new customer in more than a year), but I wish I had some to send him. I know Bill's SEO by...