Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
I hate to oversimplify the sandbox, or the solutions required to escape, but Andy's got a good working theory and hopefully we can all put it to the test with our new sites. From Andy: How to beat the sandbox Acquire high...
Google has been asking for this. SEO has a new angle and Jim (of Webuilpages) is the pioneer. No longer is domain registration part of smart SEO - it's all about buying an old domain and changing as little whois info as possible - preferrably just getting the login info for the registrar. Jim's got a post on the ...
It has been brought to my attention that a server that maps to powweb.com is doing some unseemly bandwidth hogging. A friend (whose name will remain anonymous) clued me in to the following: Recently a series of bots from Powweb.com have been targetting websites with the sole purpose of accessing files simply to increase the bandwidth u...
I suppose it had to happen at some point. SEOmoz is finally sandbox free for the first time since our move to this domain 9 months ago. We aren't alone, either. Many folks had sites escape, and I'm happy for all of them. It looks like our ...
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Donna's got a good post referencing something rmccarley pointed to at SEOChat - this fantastic site on... well, something that they want done in Houston. I'm not even going to rel=nofollow. This kind of art deserves recognition. Makes me wonder if someday, SEOs will have paintings on...
Check out the Torture a Spammer Game from MarketingSherpa. It's not blog spammers, but rather e-mail spammers, with whom "legitimate" email marketers have a big problem with, apparently. I'm of two minds a...
If you have several doorway/spam domains that Google has decided to gray out the PR on, can you hurt a site who's rankings and reputation are solid by 301ing those penalized domains to the trusted one? This is the question asked by adamclark at SEW. Ian Mcanerin chimes in with some good advice: ...
I received a lot of private email on the subject of my scraper sites post. I asked some folks and they said that I could share their thoughts anonymously - most are worried about reprisal from Google, though I'm forced to wonder how much the search giant could care about a few grumblers in SEO. "The...
I've gotten more than a little concerned lately over a trend I see in the SEO world. I've noticed through following the backlink acquisition of several client sites that the better a site ranks (for a wide variety of phrases), the more spam/scraper sites will re-publish your text or site description from the SERPs and link to you. A ...
I've noted on several occassions that SEOmoz is largely sandboxed at Google. Despite having great, natural link popularity (thanks everyone!), the traffic from Google is on the order of 20-50 people a day, all of whom either typed in 'randfish' or 'seomoz'. Thankfully, at Yahoo! and MSN, the site ranks spectacularly for a great variety of searches (but, it seems that web-dev types don't use tho...
mrkryz03 at SEOChat uncovered some great information about a new product purporting to prevent your site from falling prey to Google's sandbox. The methodology is somewhat ingenious and creative - sending fake traffic to the search engines for your site and its keywords, which is likely a component that helps new sites escape "boxin...
Cygnus, over at SEOChat, posted a thread back in July that has quickly become one of the most popular and visited threads of the summer. Delisted Sites? poses questions about many recently dropped sites at Google from a variety of sources. I was lucky enough to have some private ...
My understanding is that the website Walken2008 is a joke and nothing more. However, it has the distinct privilege of being the fastest site I've ever observed coming out of Google's notorious sandbox. Despite being r...
The disgust blog has an entry from several months ago on a site's exit from the sandbox via a 301 re-direct to a new subdomain at an existing TLD. Pretty stark evidence of the box's effects and a good solutiong for those in desperate need of a way out. Here's the ...