Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Taking advantage of and capturing searches within the long tail has become an important area of focus for search marketers. It certainly has tremendous appeal… typically long tail searches have considerably less if any competition yet often represent searchers who are very far along the purchase path. Seems like the best of both worlds.The challenge of course is in actually identi...
The longtail of search engine rankings is ranking for terms which usually have a few words in them, have little traffic for them but are easy to rank for. The more content you have on a website, the more chance you have to rank for these 'obscure' keywords and gain traffic via Search Engines for them. Sites that allow user generated content for this tend to work the bes...
STEP 1. - CATCH THEIR ATTENTION! Everyone wants something for free - tailor your copy to appeal to your customers immediate need, or if not immediate, then related - free e-book, free research, free trial, free somethingSTEP 2. - Write your copy...
Plaxo, a "smart address book" service provider, recently published their second Connected Index, which is a list of which job titles have the most connections based on the average number of contacts in their address book. 15 million Plaxo members' address books were used for the study. Unsurprisingly, talent agents were reported to be the most connecte...
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I don't know enough to be an SEO exoert. Truthfully, I simply can't know enough.The amount of information available on SEO (search engine optimization) is staggering. Between the forums, blogs and podcasts (which sometimes have the juiceist tidbits) it is all too overwhelming. Just following the developments of Google would be a full-time job.I don't have the time or t...
Due to the nature of search engines, and the weight that they put on the authority of a site or page, a simple news article, with few if any links pointing at it, will often struggle to rank against some of the high traffic phrases which RBI are aiming to take ownership of. A landing page (which is in many ways the online equivalent of a print feature) allows you to aggregate ...
For eCommerce Sites participating in online advertising campaigns Attracting, interesting and engaging a pre-qualified target audience is no longer enough in the noisy advertising medium that is the internet of 2007. Many companies struggle to understand why effective PPC ads or email ads generating high click-through rates are not converting into high sales, and t...
Sometimes when I start my online experience with a website, I ponder and think to myself about how much business the owners must be losing, for one reason only – the copy, or “general text” on the site is …. well, crap. Yes it may be a great design, but that’s not going to entice me into working with this company, I want to know what the site is about and what...
Sir Tim Berners Lee, the man who invented the World Wide Web, once said of writing online without offering links to other related content that it: [is] like speaking but with a paper bag over your head...
We’ve now seen how writing for online is different to writing for print, and the importance of choosing the right words to use. Next we’ll see how a good headline or intro can make all the difference to whether your article will be read or not. 1) Headlines on many editorial sites get turned into title tags (the blue bar at the top of your browser...
Yes SEO copy does exist. It requires a tactically and strategically different approach to conventional marketing copy, and requires research, careful application, contextual referencing, and intuitive search query language utilization from the first draft. It’s not that easy, it is important, and it might make all the difference to your pages. 1. ...
I got tagged with a blog meme about why I blog by Andy, but rather than simply ennumerate my personal reasons, I decided to go bigger and describe all the reasons, personal and professional, that should encourage you to start a blog (or continue to update the one you write). Codify Your Thoughts Build Name/Brand Recognition Prepare for a Book ...
Let's say that you are finally willing to take the content plunge. That is to say, you've seen the light and are now dedicated to providing your site visitors with the quality content that they need and crave. Let's furthermore say that you read my article 7 Tips for Writing Quality Content&n...
A few months back I wrote a post about female bloggers, and how I don't get shaken up or outraged about the imbalance between female bloggers and male bloggers in the tech/SEO sphere. For the most part, I still stand by what I wrote, but today I'm going to (sort of) eat my words and talk about Kathy Sierra's unfortun...