Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
This week, I've authored several posts on appealing to those folks who provide natural links and those who link due to successful viral marketing campaigns (linkbait): The Secret to Ranking at the Search Engines (on why appealing to link-savvy demographics is imp...
I hardly need to waste words stating how important it is to come up with quality content for your website. It is, to say the very least, the glue that holds online business together. Provide your visitors with the value that they want and need and you have a chance of succeeding online. On the other hand, if you fail to provide much (if any) value to your website visitors, then you can take sol...
Yesterday, in my post on the Secret of Search Marketing, I promised to unveil what exactly the "Linkerati" want from a website's content. Today, I'll do my best to explain, but first, I need to explain the motivation of the Linkerati and explore their level of influence. Seeing as the word "Linkerati" is completely new and invented by yours truly, I feel that I ...
How I despise those chessy, awful pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it's thi...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...
A little over a month ago I wrote about the difference between words people search with and words marketers prefer to use on a website. I came across a good example of this on the Bell Canada site a few days ago. Well, actually, this is a littl...
If you're a new writer, just entering the blogosphere, you'll find an overwhelming amount of advice telling how to blog, how to monetize your site, what rules to follow for search engines, how to create passionate readers, and how to boost your traffic. One element that's often missing is the all-important subject of what to blog about in the first place. Let me urge you to follow this simple f...
The recent post on timestamps has created a lot of comments. And it's interesting when you look at them, as to what categories people fall in to. The people who advocate dates and times, and those who'd rather do without them. But behind it, I think there's something more fundamental going on here, and that's what I'm going to try to address. You see...
Let's take this from the point of view of a normal person who is just wading around the internet looking for something to read on a specific subject. We'll call this guy Bob. Bob heads over to Yahoo (It could be Google or some other search engine) and types in 'how to make waffles'. Here's what he sees: ...
The task of corporate blogging encapsulates a plethora of pitfalls. Recently, my consulting work and a number of colleagues have illustrated some of the worst problems plaguing...
Ok … here is a list that will tell you if you’re a Blogaholic. Just a fun post before we get back to business. So … 21 signs you’re a blogaholic. 1. You’re thinking about naming your kids “Blog” and “Blogriss” 2. At least once, during “intercourse”, you thought...
Every now and then I see discussions about blogs and whether publishers should show full content, partial content or titles only in their RSS feeds. As someone who uses Google Reader I’ll tell you right now that I would prefer to see your full text in your RSS feed. Remember Steve Krug’s website usability book Don’t Make Me Think? Well, don&r...
When you write with your own voice you can break through to the reader on an emotional level. This gives them a tangible connection with you. This also enhances the user experience by letting them know there is a real human being in the company and it adds personality to your website. When working with a medium as impersonal as a website having a voice can be a real comfort and build ...
What can I say? I'm a YOUmoz junkie! I can only imagine that SEOmoz V3 is being viewed as a major success by the SEOmoz crew. From a third-party perspective, it appears that comments have dramatically increased (although there was a little RingBait that also sucked in many warrented and well-deserv...