How to Create an Email List and Use It for SEO
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.
Email Marketing
12 Actionable Steps to Drive Newsletter Growth with SEO Content
Here’s how to get users from your website into your email newsletter list, and why email marketing and SEO work so well together.
Lean into Email in 2022: An Interview with iContact’s Hank Hoffmeier
Make 2022 the year you center email in your customer service strategy for its welcome privacy, usefulness, familiarity, cost effectiveness, and excellent conversion potentials.
5 Simple Tips for SEO + Email Marketing Flywheels
In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of SEO and email marketing over and over again so that each strategy becomes bigger and more powerful the more you do it.
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Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]
As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency's additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients.
8 Unconventional Ways to Generate Qualified B2B Sales Leads
It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.
The Practical Guide to Finding Anyone's Email Address
The never-ending struggle with link building begins with finding contact info. David Farkas outlines a few simple and easy ways to discover the right person to reach out to, plus some tips on which tools and strategies work best.
Link Building in 2019: Get by With a Little Help From Your Friends
In 2015, this outreach approach resulted in a 187% increase in email reply rates. But would the same approach work in 2019?
A Beginner's Guide to Marketing Automation
Marketing automation helps sales and marketing teams work effectively to reach their goals, but there are a ton of misunderstandings about what marketing automation is and isn't. This intro guide gives you a better understanding of what marketing automation is and how it can help a business.
6 Tips to Make Your Brand an Email Response Rockstar
Are you ready to create emails that get replies? It's time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response.
How We Increased Our Email Response Rate from ~8% to 34%
Are you wasting time with inefficient outreach emails that get ignored? By testing three tweaks to an existing template, the folks at Directive Consulting were able to more than triple their reply rate and win more guest posting opportunities.
Why You Should Steal My Daughter's Playbook for Effective Email Outreach
If effective email outreach is core element of successful online marketing, it's time we stepped up our game and made the needs of others—not the needs of our brands—the priority.
Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign
Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.
Here’s How GIFs Can Fire up Your Brand’s Email Open Rates
GIFs are a great tool for use in goosing the open rates of your emails.